--- title: "Le Labo vs Yves Saint Laurent: Which is searched more in Australia?" description: "Is Le Labo or Yves Saint Laurent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/le-labo-vs-yves-saint-laurent" publisher: "Brandwave" --- # Le Labo vs Yves Saint Laurent: Which is searched more in Australia? Is Le Labo or Yves Saint Laurent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Le Labo and Yves Saint Laurent - **Competitive set**: Fragrance brands - **Market**: Australia - **Month measured**: Sep 2026 - **Le Labo Share of Search**: 16.4% - **Yves Saint Laurent Share of Search**: 13.4% ## Is Le Labo or Yves Saint Laurent more popular in search? - In September 2026, Le Labo had more branded searches than Yves Saint Laurent among fragrance brands in Australia. Le Labo had about 40,500 branded searches, while Yves Saint Laurent had 33,100. Le Labo made up 16.4% of all fragrance brand searches we track, and Yves Saint Laurent accounted for 13.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Yves Saint Laurent took it in November 2025, Le Labo took it in February 2026. - Across the 12 months ending September 2026, Le Labo’s share of searches among fragrance brands in Australia moved from 15.5% to 16.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Yves Saint Laurent’s share of searches among fragrance brands in Australia moved from 12.7% to 13.4%, and its estimated monthly branded searches moved from 27.1K to 33.1K. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Yves Saint Laurent appeared in all four answers. Le Labo was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Yves Saint Laurent was listed before Le Labo in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yves Saint Laurent | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Chanel | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Dior Beauty | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Maison Francis Kurkdjian | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Tom Ford | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Le Labo | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Jo Malone | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Versace | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Burberry | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Prada | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | KAYALI | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Marc Jacobs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Gucci | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rabanne | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Viktor&Rolf | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fragrance brands - Asked ChatGPT "What are the best perfume brands in Australia?": 1. Chanel, 2. Dior Beauty, 3. Yves Saint Laurent, 4. Maison Francis Kurkdjian, 5. Le Labo, 6. Jo Malone, 7. Versace - Asked ChatGPT "Which women's perfume is most popular in Australia?": 1. Chanel, 2. Yves Saint Laurent - Asked ChatGPT "What's a good long-lasting perfume?": 1. Yves Saint Laurent, 2. Tom Ford - Searched Google, AI Overview "best perfume": 1. Chanel, 2. Yves Saint Laurent, 3. Prada Not named in any answer: Burberry, KAYALI, Marc Jacobs, Gucci, Rabanne and Viktor&Rolf. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia fragrance brands in September 2026? - In September 2026, Le Labo gained share of searches among fragrance brands in Australia, from 14.2% to 16.4%. - In September 2026, Yves Saint Laurent gained share of searches among fragrance brands in Australia, from 11.7% to 13.4%. ## Month by month | Month | Le Labo estimated searches | Le Labo Share of Search | Le Labo rank | Yves Saint Laurent estimated searches | Yves Saint Laurent Share of Search | Yves Saint Laurent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 15.5% | 1 | 27.1K | 12.7% | 2 | | Nov 2025 | 33.1K | 10.7% | 3 | 40.5K | 13.1% | 1 | | Dec 2025 | 33.1K | 9.9% | 4 | 40.5K | 12.2% | 1 | | Jan 2026 | 22.2K | 12.6% | 1 | 22.2K | 12.6% | 2 | | Feb 2026 | 22.2K | 13.7% | 1 | 18.1K | 11.2% | 2 | | Mar 2026 | 27.1K | 15.6% | 1 | 22.2K | 12.8% | 2 | | Apr 2026 | 27.1K | 14.8% | 1 | 22.2K | 12.1% | 2 | | May 2026 | 27.1K | 13.2% | 1 | 27.1K | 13.2% | 2 | | Jun 2026 | 27.1K | 15.5% | 1 | 22.2K | 12.7% | 2 | | Jul 2026 | 27.1K | 13.9% | 1 | 27.1K | 13.9% | 2 | | Aug 2026 | 33.1K | 14.2% | 1 | 27.1K | 11.7% | 2 | | Sep 2026 | 40.5K | 16.4% | 1 | 33.1K | 13.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Le Labo’s and Yves Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Le Labo**: Measured on the search term “le labo”. - **Yves Saint Laurent**: Measured on the search term “ysl perfume”. - [Le Labo profile](/demand/au/brands/le-labo) - [Yves Saint Laurent profile](/demand/au/brands/yves-saint-laurent) - [All fragrance brands in Australia](/demand/au/categories/au-fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Le Labo or Yves Saint Laurent more popular in search? In September 2026, Le Labo had more branded searches than Yves Saint Laurent among fragrance brands in Australia. Le Labo had about 40,500 branded searches, while Yves Saint Laurent had 33,100. Le Labo made up 16.4% of all fragrance brand searches we track, and Yves Saint Laurent accounted for 13.4%. ## Cite this page Brandwave. "Le Labo vs Yves Saint Laurent: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/le-labo-vs-yves-saint-laurent This page is also available as HTML at https://gobrandwave.com/demand/au/compare/le-labo-vs-yves-saint-laurent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.