--- title: "Laubman & Pank vs Specsavers: Which is searched more in Australia?" description: "Is Laubman & Pank or Specsavers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Optometrists set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/laubman-and-pank-vs-specsavers" publisher: "Brandwave" --- # Laubman & Pank vs Specsavers: Which is searched more in Australia? Is Laubman & Pank or Specsavers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Optometrists set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Laubman & Pank and Specsavers - **Competitive set**: Optometrists - **Market**: Australia - **Month measured**: Sep 2026 - **Laubman & Pank Share of Search**: 1.5% - **Specsavers Share of Search**: 75.5% ## Is Laubman & Pank or Specsavers more popular in search? - In September 2026, Specsavers had more branded searches than Laubman & Pank among optometrists in Australia. Specsavers had about 301,000 branded searches, while Laubman & Pank had 5,790. Specsavers made up 75.5% of all optometrist searches we track, and Laubman & Pank accounted for 1.5%. - Specsavers was ahead of Laubman & Pank in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Laubman & Pank’s share of searches among optometrists in Australia moved from 1.2% to 1.5%, and its estimated monthly branded searches moved from 5.9K to 5.8K. - Across the 12 months ending September 2026, Specsavers’ share of searches among optometrists in Australia moved from 75.6% to 75.5%, and its estimated monthly branded searches moved from 368K to 301K. ## Top optometrists in ChatGPT and Google AI Overviews In three ChatGPT questions, Specsavers appeared in all three answers. Laubman & Pank was mentioned in one out of three: in one of the three ChatGPT answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Specsavers | 3 of 3 | 3 of 3 | | OPSM | 1 of 3 | 1 of 3 | | Bupa Optical | 0 of 3 | 0 of 3 | | Laubman & Pank | 1 of 3 | 1 of 3 | ## Every AI answer about optometrists - Asked ChatGPT "Which optometrist should I go to in Australia?": 1. Specsavers - Asked ChatGPT "What are the best optometrist chains in Australia?": 1. Specsavers, 2. OPSM, 3. Laubman & Pank - Asked ChatGPT "What's the cheapest place for glasses and an eye test in Australia?": 1. Specsavers Not named in any answer: Bupa Optical. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia optometrists in September 2026? - In September 2026, Specsavers lost share of searches among optometrists in Australia, from 79.6% to 75.5%. ## Month by month | Month | Laubman & Pank estimated searches | Laubman & Pank Share of Search | Laubman & Pank rank | Specsavers estimated searches | Specsavers Share of Search | Specsavers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.9K | 1.2% | 4 | 368K | 75.6% | 1 | | Nov 2025 | 7.2K | 1.2% | 4 | 450K | 75.7% | 1 | | Dec 2025 | 7.1K | 1.4% | 4 | 368K | 74.7% | 1 | | Jan 2026 | 7.2K | 1.5% | 4 | 368K | 75.4% | 1 | | Feb 2026 | 5.9K | 1.5% | 4 | 301K | 75.4% | 1 | | Mar 2026 | 5.9K | 1.3% | 4 | 368K | 79% | 1 | | Apr 2026 | 5.8K | 1.5% | 4 | 301K | 75.5% | 1 | | May 2026 | 5.8K | 1.5% | 4 | 301K | 75.5% | 1 | | Jun 2026 | 5.8K | 1.5% | 4 | 301K | 75.5% | 1 | | Jul 2026 | 5.7K | 1.4% | 4 | 301K | 75.5% | 1 | | Aug 2026 | 5.8K | 1.3% | 4 | 368K | 79.6% | 1 | | Sep 2026 | 5.8K | 1.5% | 4 | 301K | 75.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Laubman & Pank’s and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Laubman & Pank**: Measured on the search terms “laubman & pank” and “laubman and pank”, summed into one figure. - **Specsavers**: Measured on the search term “specsavers”. - [Laubman & Pank profile](/demand/au/brands/laubman-and-pank) - [Specsavers profile](/demand/au/brands/specsavers) - [All optometrists in Australia](/demand/au/categories/au-optometrists): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Laubman & Pank or Specsavers more popular in search? In September 2026, Specsavers had more branded searches than Laubman & Pank among optometrists in Australia. Specsavers had about 301,000 branded searches, while Laubman & Pank had 5,790. Specsavers made up 75.5% of all optometrist searches we track, and Laubman & Pank accounted for 1.5%. ## Cite this page Brandwave. "Laubman & Pank vs Specsavers: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/laubman-and-pank-vs-specsavers This page is also available as HTML at https://gobrandwave.com/demand/au/compare/laubman-and-pank-vs-specsavers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.