--- title: "Latitude vs NAB: Which is searched more in Australia?" description: "Is Latitude or NAB more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit cards set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/latitude-credit-cards-vs-nab-bank" publisher: "Brandwave" --- # Latitude vs NAB: Which is searched more in Australia? Is Latitude or NAB more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit cards set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Latitude and NAB - **Competitive set**: Credit cards - **Market**: Australia - **Month measured**: Sep 2026 - **Latitude Share of Search**: 3.6% - **NAB Share of Search**: 3.6% ## Is Latitude or NAB more popular in search? - In September 2026, Latitude and NAB were level in searches among credit cards in Australia, with an estimated 27.1K branded searches each, at 3.6% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: NAB took it in February 2026, Latitude took it in March 2026. - Across the 12 months ending September 2026, Latitude’s share of searches among credit cards in Australia moved from 2.2% to 3.6%, and its estimated monthly branded searches moved from 18.1K to 27.1K. - Across the 12 months ending September 2026, NAB’s share of searches among credit cards in Australia moved from 2.2% to 3.6%, and its estimated monthly branded searches moved from 18.1K to 27.1K. ## Top credit cards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Latitude and NAB were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | American Express | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Coles | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | ANZ | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | CommBank | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Westpac | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Latitude | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | NAB | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | St.George | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bankwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about credit cards - Asked ChatGPT "What's the best credit card in Australia?": 1. American Express, 2. Coles - Asked ChatGPT "Which credit card should I get with no annual fee?": 1. Coles, 2. American Express - Asked ChatGPT "What's the best rewards credit card in Australia?": 1. American Express - Searched Google, AI Overview "credit card": named none of the brands we track - Searched Google, AI Overview "credit cards australia": 1. ANZ, 2. CommBank, 3. Westpac, 4. Latitude, 5. NAB, 6. American Express Not named in any answer: St.George and Bankwest. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia credit cards in September 2026? - NAB’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 2.3% to 3.6% in September 2026. - Estimated monthly branded searches for Latitude in Australia rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026. ## Month by month | Month | Latitude estimated searches | Latitude Share of Search | Latitude rank | NAB estimated searches | NAB Share of Search | NAB rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 2.2% | 6 | 18.1K | 2.2% | 7 | | Nov 2025 | 18.1K | 2.2% | 6 | 18.1K | 2.2% | 7 | | Dec 2025 | 18.1K | 2.4% | 6 | 14.8K | 1.9% | 7 | | Jan 2026 | 22.2K | 2.8% | 5 | 22.2K | 2.8% | 6 | | Feb 2026 | 18.1K | 2.3% | 6 | 22.2K | 2.8% | 5 | | Mar 2026 | 27.1K | 3.2% | 3 | 22.2K | 2.6% | 6 | | Apr 2026 | 27.1K | 3.5% | 3 | 18.1K | 2.3% | 6 | | May 2026 | 22.2K | 2.9% | 4 | 18.1K | 2.3% | 7 | | Jun 2026 | 27.1K | 3.5% | 3 | 18.1K | 2.3% | 6 | | Jul 2026 | 27.1K | 3.9% | 3 | 18.1K | 2.6% | 7 | | Aug 2026 | 27.1K | 3.6% | 5 | 27.1K | 3.6% | 6 | | Sep 2026 | 27.1K | 3.6% | 5 | 27.1K | 3.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Latitude’s and NAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Latitude**: Measured on the search term “latitude credit card”. - **NAB**: Measured on the search term “nab credit card”. - [Latitude profile](/demand/au/brands/latitude-credit-cards) - [NAB profile](/demand/au/brands/nab-bank) - [All credit cards in Australia](/demand/au/categories/au-credit-cards): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Latitude or NAB more popular in search? In September 2026, Latitude and NAB were level in searches among credit cards in Australia, with an estimated 27.1K branded searches each, at 3.6% of the total each. ## Cite this page Brandwave. "Latitude vs NAB: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/latitude-credit-cards-vs-nab-bank This page is also available as HTML at https://gobrandwave.com/demand/au/compare/latitude-credit-cards-vs-nab-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.