--- title: "Lark vs Starward: Which is searched more in Australia?" description: "Is Lark or Starward more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/lark-distillery-vs-starward" publisher: "Brandwave" --- # Lark vs Starward: Which is searched more in Australia? Is Lark or Starward more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lark and Starward - **Competitive set**: Whisky brands - **Market**: Australia - **Month measured**: Sep 2026 - **Lark Share of Search**: 25.2% - **Starward Share of Search**: 16.8% ## Is Lark or Starward more popular in search? - In September 2026, Lark had more branded searches than Starward among whisky brands in Australia. Lark had about 5,400 branded searches, while Starward had 3,600. Lark made up 25.2% of all whisky brand searches we track, and Starward accounted for 16.8%. - Lark was ahead of Starward in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lark’s share of searches among whisky brands in Australia moved from 15.3% to 25.2%, and its estimated monthly branded searches moved from 3.6K to 5.4K. - Across the 12 months ending September 2026, Starward’s share of searches among whisky brands in Australia moved from 15.3% to 16.8%, and its estimated monthly branded searches held steady at 3.6K. ## Top whisky brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Lark appeared in all four answers. Starward was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Lark and Starward were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sullivans Cove | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Lark | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Starward | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Archie Rose | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Hellyers Road | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about whisky brands - Asked ChatGPT "What's the best Australian whisky?": 1. Sullivans Cove, 2. Starward, 3. Lark, 4. Archie Rose - Asked ChatGPT "Which Australian whisky distillery makes the best single malt?": 1. Sullivans Cove, 2. Hellyers Road, 3. Lark - Asked ChatGPT "What are the most popular whisky brands made in Australia?": 1. Starward, 2. Lark, 3. Sullivans Cove, 4. Archie Rose, 5. Hellyers Road - Searched Google, AI Overview "whisky": 1. Archie Rose, 2. Lark Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia whisky brands in September 2026? - In September 2026, Lark gained share of searches among whisky brands in Australia, from 22.3% to 25.2%. - In September 2026, Starward gained share of searches among whisky brands in Australia, from 14.9% to 16.8%. ## Month by month | Month | Lark estimated searches | Lark Share of Search | Lark rank | Starward estimated searches | Starward Share of Search | Starward rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 15.3% | 2 | 3.6K | 15.3% | 3 | | Nov 2025 | 4.4K | 17% | 2 | 4.4K | 17% | 3 | | Dec 2025 | 6.6K | 19.4% | 2 | 6.6K | 19.4% | 3 | | Jan 2026 | 3.6K | 17.1% | 3 | 3.6K | 17.1% | 4 | | Feb 2026 | 2.9K | 17.6% | 3 | 2.9K | 17.6% | 4 | | Mar 2026 | 3.6K | 20.1% | 2 | 2.4K | 13.4% | 5 | | Apr 2026 | 3.6K | 18.4% | 2 | 2.9K | 14.8% | 5 | | May 2026 | 5.4K | 25.2% | 2 | 2.9K | 13.6% | 5 | | Jun 2026 | 5.4K | 26.7% | 2 | 2.9K | 14.4% | 3 | | Jul 2026 | 6.6K | 32.7% | 1 | 2.9K | 14.4% | 3 | | Aug 2026 | 5.4K | 22.3% | 2 | 3.6K | 14.9% | 3 | | Sep 2026 | 5.4K | 25.2% | 2 | 3.6K | 16.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Lark’s and Starward’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lark**: Measured on the search term “lark whisky”. - **Starward**: Measured on the search term “starward whisky”. - [Lark profile](/demand/au/brands/lark-distillery) - [Starward profile](/demand/au/brands/starward) - [All whisky brands in Australia](/demand/au/categories/au-whisky-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lark or Starward more popular in search? In September 2026, Lark had more branded searches than Starward among whisky brands in Australia. Lark had about 5,400 branded searches, while Starward had 3,600. Lark made up 25.2% of all whisky brand searches we track, and Starward accounted for 16.8%. ## Cite this page Brandwave. "Lark vs Starward: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/lark-distillery-vs-starward This page is also available as HTML at https://gobrandwave.com/demand/au/compare/lark-distillery-vs-starward. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.