---
title: "Land Rover vs Suzuki: Which is searched more in Australia?"
description: "Is Land Rover or Suzuki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/land-rover-vs-suzuki"
publisher: "Brandwave"
---

# Land Rover vs Suzuki: Which is searched more in Australia?

Is Land Rover or Suzuki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Land Rover and Suzuki
- **Competitive set**: Car brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **Land Rover Share of Search**: 1.6%
- **Suzuki Share of Search**: 2.4%

## Is Land Rover or Suzuki more popular in search?

- In September 2026, Suzuki had more branded searches than Land Rover among car brands in Australia. Suzuki had about 156,000 branded searches, while Land Rover had 106,000. Suzuki made up 2.4% of all car brand searches we track, and Land Rover accounted for 1.6%.
- Suzuki was ahead of Land Rover in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Land Rover’s share of searches among car brands in Australia moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 119K to 106K.
- Across the 12 months ending September 2026, Suzuki’s share of searches among car brands in Australia moved from 3% to 2.4%, and its estimated monthly branded searches moved from 214K to 156K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Suzuki was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Land Rover did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai
- Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia
- Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi
- Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo
- Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki

Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia car brands in September 2026?

- In September 2026, Zeekr overtook Suzuki and Volkswagen to rank 13th among car brands in Australia, with 2.5% of the searches.
- In September 2026, Geely overtook Suzuki and Volkswagen to rank 14th among car brands in Australia, with 2.4% of the searches.
- Estimated monthly branded searches for Suzuki in Australia fell 27.4% over 12 measured months, from 214K to 156K in September 2026.
- Estimated monthly branded searches for Land Rover in Australia fell 10.8% over 12 measured months, from 119K to 106K in September 2026.

## Month by month

| Month | Land Rover estimated searches | Land Rover Share of Search | Land Rover rank | Suzuki estimated searches | Suzuki Share of Search | Suzuki rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 119K | 1.7% | 16 | 214K | 3% | 12 |
| Nov 2025 | 119K | 1.8% | 16 | 183K | 2.7% | 13 |
| Dec 2025 | 117K | 1.9% | 16 | 179K | 2.8% | 13 |
| Jan 2026 | 125K | 1.7% | 16 | 222K | 3% | 12 |
| Feb 2026 | 116K | 1.7% | 18 | 192K | 2.8% | 12 |
| Mar 2026 | 119K | 1.5% | 18 | 192K | 2.3% | 13 |
| Apr 2026 | 114K | 1.6% | 18 | 175K | 2.5% | 13 |
| May 2026 | 113K | 1.5% | 19 | 190K | 2.6% | 13 |
| Jun 2026 | 110K | 1.6% | 18 | 175K | 2.6% | 13 |
| Jul 2026 | 110K | 1.7% | 17 | 163K | 2.5% | 13 |
| Aug 2026 | 121K | 1.7% | 18 | 179K | 2.6% | 13 |
| Sep 2026 | 106K | 1.6% | 18 | 156K | 2.4% | 15 |

## How each brand is measured

Brandwave collects information about searches that people make online using Land Rover’s and Suzuki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Land Rover**: Measured on the search terms “land rover”, “land rover defender”, “land rover discovery”, “land rover evoque”, “range rover” and “range rover sport”, summed into one figure.
- **Suzuki**: Measured on the search terms “jimny”, “suzuki”, “suzuki baleno”, “suzuki cars”, “suzuki ignis”, “suzuki jimny”, “suzuki s cross”, “suzuki swift” and “suzuki vitara”, summed into one figure.

- [Land Rover profile](/demand/au/brands/land-rover)
- [Suzuki profile](/demand/au/brands/suzuki)
- [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Land Rover or Suzuki more popular in search?

In September 2026, Suzuki had more branded searches than Land Rover among car brands in Australia. Suzuki had about 156,000 branded searches, while Land Rover had 106,000. Suzuki made up 2.4% of all car brand searches we track, and Land Rover accounted for 1.6%.

## Cite this page

Brandwave. "Land Rover vs Suzuki: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/land-rover-vs-suzuki

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/land-rover-vs-suzuki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.