--- title: "Laithwaites vs Vinomofo: Which is searched more in Australia?" description: "Is Laithwaites or Vinomofo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine clubs set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/laithwaites-vs-vinomofo" publisher: "Brandwave" --- # Laithwaites vs Vinomofo: Which is searched more in Australia? Is Laithwaites or Vinomofo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine clubs set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Laithwaites and Vinomofo - **Competitive set**: Wine clubs - **Market**: Australia - **Month measured**: Sep 2026 - **Laithwaites Share of Search**: 2.9% - **Vinomofo Share of Search**: 40% ## Is Laithwaites or Vinomofo more popular in search? - In September 2026, Vinomofo had more branded searches than Laithwaites among wine clubs in Australia. Vinomofo had about 18,100 branded searches, while Laithwaites had 1,300. Vinomofo made up 40% of all wine club searches we track, and Laithwaites accounted for 2.9%. - Vinomofo was ahead of Laithwaites in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in Australia moved from 3.5% to 2.9%, and its estimated monthly branded searches moved from 1.9K to 1.3K. - Across the 12 months ending September 2026, Vinomofo’s share of searches among wine clubs in Australia moved from 33.6% to 40%, and its estimated monthly branded searches held steady at 18.1K. ## Top wine clubs in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Vinomofo appeared in all four answers. Laithwaites was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Vinomofo was listed before Laithwaites in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Good Pair Days | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Vinomofo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Naked Wines | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Laithwaites | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Wine Selectors | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about wine clubs - Asked ChatGPT "Which wine club should I join in Australia?": 1. Naked Wines, 2. Vinomofo - Asked ChatGPT "What are the best wine clubs in Australia?": 1. Good Pair Days, 2. Naked Wines, 3. Vinomofo, 4. Wine Selectors - Asked ChatGPT "What's the best online wine delivery service in Australia?": 1. Good Pair Days, 2. Vinomofo, 3. Laithwaites - Searched Google, AI Overview "wine club": 1. Good Pair Days, 2. Vinomofo, 3. Naked Wines Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia wine clubs in September 2026? - In September 2026, Vinomofo lost share of searches among wine clubs in Australia, from 41.4% to 40%. - Estimated monthly branded searches for Laithwaites in Australia fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026. ## Month by month | Month | Laithwaites estimated searches | Laithwaites Share of Search | Laithwaites rank | Vinomofo estimated searches | Vinomofo Share of Search | Vinomofo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 3.5% | 5 | 18.1K | 33.6% | 2 | | Nov 2025 | 2.4K | 3.4% | 5 | 27.1K | 38.2% | 1 | | Dec 2025 | 1.6K | 2.7% | 5 | 18.1K | 30% | 2 | | Jan 2026 | 1.3K | 2.5% | 5 | 14.8K | 28.1% | 3 | | Feb 2026 | 1K | 2.2% | 5 | 14.8K | 32.5% | 2 | | Mar 2026 | 1.3K | 2.6% | 5 | 18.1K | 36.8% | 1 | | Apr 2026 | 1.3K | 2.6% | 5 | 18.1K | 36.3% | 1 | | May 2026 | 1.6K | 3.3% | 5 | 18.1K | 37.7% | 1 | | Jun 2026 | 1.3K | 2.4% | 5 | 22.2K | 41.7% | 1 | | Jul 2026 | 1.3K | 2.6% | 5 | 18.1K | 36.8% | 2 | | Aug 2026 | 1.6K | 3% | 5 | 22.2K | 41.4% | 1 | | Sep 2026 | 1.3K | 2.9% | 5 | 18.1K | 40% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Laithwaites’ and Vinomofo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Laithwaites**: Measured on the search term “laithwaites”. - **Vinomofo**: Measured on the search term “vinomofo”. - [Laithwaites profile](/demand/au/brands/laithwaites) - [Vinomofo profile](/demand/au/brands/vinomofo) - [All wine clubs in Australia](/demand/au/categories/au-wine-clubs): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Laithwaites or Vinomofo more popular in search? In September 2026, Vinomofo had more branded searches than Laithwaites among wine clubs in Australia. Vinomofo had about 18,100 branded searches, while Laithwaites had 1,300. Vinomofo made up 40% of all wine club searches we track, and Laithwaites accounted for 2.9%. ## Cite this page Brandwave. "Laithwaites vs Vinomofo: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/laithwaites-vs-vinomofo This page is also available as HTML at https://gobrandwave.com/demand/au/compare/laithwaites-vs-vinomofo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.