--- title: "KTM vs Triumph: Which is searched more in Australia?" description: "Is KTM or Triumph more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ktm-vs-triumph" publisher: "Brandwave" --- # KTM vs Triumph: Which is searched more in Australia? Is KTM or Triumph more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KTM and Triumph - **Competitive set**: Motorcycle brands - **Market**: Australia - **Month measured**: Sep 2026 - **KTM Share of Search**: 11.6% - **Triumph Share of Search**: 5.2% ## Is KTM or Triumph more popular in search? - In September 2026, KTM had more branded searches than Triumph among motorcycle brands in Australia. KTM had about 18,100 branded searches, while Triumph had 8,100. KTM made up 11.6% of all motorcycle brand searches we track, and Triumph accounted for 5.2%. - KTM was ahead of Triumph in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KTM’s share of searches among motorcycle brands in Australia moved from 10.5% to 11.6%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Triumph’s share of searches among motorcycle brands in Australia moved from 4.7% to 5.2%, and its estimated monthly branded searches held steady at 8.1K. ## Top motorcycle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Triumph was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. KTM was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Triumph was listed before KTM in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kawasaki | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Honda Motorcycles | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Triumph | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Harley-Davidson | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Yamaha Motor | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | CFMOTO | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Royal Enfield | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Suzuki Motorcycles | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | KTM | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Ducati | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BMW Motorrad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about motorcycle brands - Asked ChatGPT "What's the best motorcycle brand for beginners in Australia?": 1. Honda Motorcycles, 2. Kawasaki, 3. Suzuki Motorcycles, 4. Royal Enfield - Asked ChatGPT "Which motorbike brand is most reliable?": 1. Honda Motorcycles, 2. Kawasaki - Asked ChatGPT "What are the best value motorcycles in Australia?": 1. Kawasaki, 2. CFMOTO, 3. Royal Enfield - Searched Google, AI Overview "motorcycles": 1. Yamaha Motor, 2. Honda Motorcycles, 3. Kawasaki, 4. Harley-Davidson, 5. Triumph, 6. KTM - Searched Google, AI Overview "motorbikes": 1. Triumph, 2. Harley-Davidson Not named in any answer: Ducati and BMW Motorrad. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia motorcycle brands in September 2026? - KTM’s share of searches among motorcycle brands in Australia has gained ground for 3 months in a row, from 9.8% to 11.6% in September 2026. ## Month by month | Month | KTM estimated searches | KTM Share of Search | KTM rank | Triumph estimated searches | Triumph Share of Search | Triumph rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 10.5% | 5 | 8.1K | 4.7% | 7 | | Nov 2025 | 18.1K | 10.5% | 5 | 6.6K | 3.8% | 8 | | Dec 2025 | 18.1K | 11.4% | 3 | 6.6K | 4.2% | 7 | | Jan 2026 | 18.1K | 11.6% | 5 | 6.6K | 4.2% | 7 | | Feb 2026 | 18.1K | 11.9% | 4 | 6.6K | 4.3% | 7 | | Mar 2026 | 22.2K | 12.1% | 4 | 6.6K | 3.6% | 7 | | Apr 2026 | 18.1K | 10.3% | 4 | 8.1K | 4.6% | 7 | | May 2026 | 18.1K | 10.4% | 5 | 6.6K | 3.8% | 7 | | Jun 2026 | 14.8K | 9.8% | 5 | 6.6K | 4.4% | 7 | | Jul 2026 | 14.8K | 10% | 5 | 8.1K | 5.5% | 7 | | Aug 2026 | 18.1K | 11.6% | 3 | 8.1K | 5.2% | 7 | | Sep 2026 | 18.1K | 11.6% | 3 | 8.1K | 5.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using KTM’s and Triumph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KTM**: Measured on the search term “ktm”. - **Triumph**: Measured on the search term “triumph motorcycles”. - [KTM profile](/demand/au/brands/ktm) - [Triumph profile](/demand/au/brands/triumph) - [All motorcycle brands in Australia](/demand/au/categories/au-motorcycle-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KTM or Triumph more popular in search? In September 2026, KTM had more branded searches than Triumph among motorcycle brands in Australia. KTM had about 18,100 branded searches, while Triumph had 8,100. KTM made up 11.6% of all motorcycle brand searches we track, and Triumph accounted for 5.2%. ## Cite this page Brandwave. "KTM vs Triumph: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ktm-vs-triumph This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ktm-vs-triumph. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.