--- title: "Kogan vs Philips: Which is searched more in Australia?" description: "Is Kogan or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kogan-vs-philips" publisher: "Brandwave" --- # Kogan vs Philips: Which is searched more in Australia? Is Kogan or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kogan and Philips - **Competitive set**: Air fryer brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kogan Share of Search**: 0.86% - **Philips Share of Search**: 12.7% ## Is Kogan or Philips more popular in search? - In September 2026, Philips had more branded searches than Kogan among air fryer brands in Australia. Philips had about 14,800 branded searches, while Kogan had 1,000. Philips made up 12.7% of all air fryer brand searches we track, and Kogan accounted for 0.86%. - Philips was ahead of Kogan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kogan’s share of searches among air fryer brands in Australia moved from 1.2% to 0.86%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending September 2026, Philips’ share of searches among air fryer brands in Australia moved from 16.5% to 12.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top air fryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. Kogan did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ninja | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Breville | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Kmart | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Tefal | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Sunbeam | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSORI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kogan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NutriBullet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air fryer brands - Asked ChatGPT "What's the best air fryer in Australia?": 1. Ninja, 2. Philips, 3. Breville - Asked ChatGPT "Which air fryer brand is most reliable?": 1. Ninja, 2. Philips - Asked ChatGPT "Which air fryer is best for a family?": 1. Ninja, 2. Philips - Searched Google, AI Overview "air fryer": 1. Ninja, 2. Kmart, 3. Philips, 4. Sunbeam, 5. Tefal - Searched Google, AI Overview "best air fryer": 1. Ninja, 2. Breville, 3. Philips, 4. Tefal, 5. Sunbeam Not named in any answer: Russell Hobbs, COSORI, Kogan and NutriBullet. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia air fryer brands in September 2026? - In September 2026, Kogan rose from 10th to 9th among air fryer brands in Australia. - Estimated monthly branded searches for Philips in Australia fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Month by month | Month | Kogan estimated searches | Kogan Share of Search | Kogan rank | Philips estimated searches | Philips Share of Search | Philips rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 1.2% | 8 | 18.1K | 16.5% | 3 | | Nov 2025 | 1.6K | 0.99% | 9 | 33.1K | 20.4% | 3 | | Dec 2025 | 1.6K | 1% | 8 | 33.1K | 20.7% | 3 | | Jan 2026 | 1.3K | 1% | 9 | 22.2K | 17.7% | 3 | | Feb 2026 | 880 | 0.91% | 9 | 14.8K | 15.3% | 3 | | Mar 2026 | 1K | 0.96% | 9 | 14.8K | 14.2% | 3 | | Apr 2026 | 1K | 0.88% | 9 | 14.8K | 13% | 3 | | May 2026 | 1K | 0.88% | 9 | 14.8K | 13% | 3 | | Jun 2026 | 1K | 0.68% | 9 | 18.1K | 12.4% | 3 | | Jul 2026 | 1.3K | 1.1% | 9 | 14.8K | 12.6% | 3 | | Aug 2026 | 1.3K | 1.1% | 10 | 14.8K | 12.3% | 3 | | Sep 2026 | 1K | 0.86% | 9 | 14.8K | 12.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kogan’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kogan**: Measured on the search term “kogan air fryer”. - **Philips**: Measured on the search term “philips air fryer”. - [Kogan profile](/demand/au/brands/kogan) - [Philips profile](/demand/au/brands/philips) - [All air fryer brands in Australia](/demand/au/categories/au-air-fryer-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kogan or Philips more popular in search? In September 2026, Philips had more branded searches than Kogan among air fryer brands in Australia. Philips had about 14,800 branded searches, while Kogan had 1,000. Philips made up 12.7% of all air fryer brand searches we track, and Kogan accounted for 0.86%. ## Cite this page Brandwave. "Kogan vs Philips: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kogan-vs-philips This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kogan-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.