--- title: "Kogan vs Panasonic: Which is searched more in Australia?" description: "Is Kogan or Panasonic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kogan-vs-panasonic" publisher: "Brandwave" --- # Kogan vs Panasonic: Which is searched more in Australia? Is Kogan or Panasonic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kogan and Panasonic - **Competitive set**: TV brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kogan Share of Search**: 15.6% - **Panasonic Share of Search**: 1.7% ## Is Kogan or Panasonic more popular in search? - In September 2026, Kogan had more branded searches than Panasonic among TV brands in Australia. Kogan had about 14,800 branded searches, while Panasonic had 1,600. Kogan made up 15.6% of all TV brand searches we track, and Panasonic accounted for 1.7%. - Kogan was ahead of Panasonic in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kogan’s share of searches among TV brands in Australia moved from 16.7% to 15.6%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in Australia moved from 7.4% to 1.7%, and its estimated monthly branded searches moved from 6.6K to 1.6K. ## Top TV brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Kogan nor Panasonic showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | TCL | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hisense | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Sony | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kogan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FFALCON | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Panasonic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV brands - Asked ChatGPT "What's the best TV brand in Australia?": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense - Asked ChatGPT "Which TV should I buy for the money?": 1. TCL, 2. Hisense, 3. LG - Asked ChatGPT "Which TV is best for watching sport?": 1. Samsung, 2. Hisense, 3. LG, 4. TCL - Searched Google, AI Overview "tv": 1. Samsung, 2. LG - Searched Google, AI Overview "best tv": 1. Samsung, 2. LG, 3. Sony, 4. TCL Not named in any answer: Kogan, FFALCON, Panasonic and Philips. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia TV brands in September 2026? - In September 2026, LG overtook Samsung and Kogan to rank 2nd among TV brands in Australia, with 19.1% of the searches. - In September 2026, Kogan lost share of searches among TV brands in Australia, from 17.9% to 15.6%. - Estimated monthly branded searches for Panasonic in Australia fell 75.8% over 12 measured months, from 6.6K to 1.6K in September 2026. ## Month by month | Month | Kogan estimated searches | Kogan Share of Search | Kogan rank | Panasonic estimated searches | Panasonic Share of Search | Panasonic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 16.7% | 3 | 6.6K | 7.4% | 6 | | Nov 2025 | 18.1K | 15.6% | 3 | 3.6K | 3.1% | 8 | | Dec 2025 | 14.8K | 15.2% | 3 | 2.9K | 3% | 8 | | Jan 2026 | 14.8K | 16% | 3 | 2.4K | 2.6% | 8 | | Feb 2026 | 12.1K | 16.4% | 3 | 1.9K | 2.6% | 8 | | Mar 2026 | 12.1K | 15.1% | 3 | 1.9K | 2.4% | 8 | | Apr 2026 | 12.1K | 15.1% | 3 | 1.9K | 2.4% | 8 | | May 2026 | 12.1K | 15.1% | 3 | 1.6K | 2% | 8 | | Jun 2026 | 14.8K | 15.2% | 3 | 1.9K | 2% | 8 | | Jul 2026 | 14.8K | 16.5% | 3 | 1.6K | 1.8% | 8 | | Aug 2026 | 14.8K | 17.9% | 3 | 1.6K | 1.9% | 8 | | Sep 2026 | 14.8K | 15.6% | 4 | 1.6K | 1.7% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Kogan’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kogan**: Measured on the search term “kogan tv”. - **Panasonic**: Measured on the search term “panasonic tv”. - [Kogan profile](/demand/au/brands/kogan) - [Panasonic profile](/demand/au/brands/panasonic) - [All TV brands in Australia](/demand/au/categories/au-tv-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kogan or Panasonic more popular in search? In September 2026, Kogan had more branded searches than Panasonic among TV brands in Australia. Kogan had about 14,800 branded searches, while Panasonic had 1,600. Kogan made up 15.6% of all TV brand searches we track, and Panasonic accounted for 1.7%. ## Cite this page Brandwave. "Kogan vs Panasonic: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kogan-vs-panasonic This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kogan-vs-panasonic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.