--- title: "Kobo vs reMarkable: Which is searched more in Australia?" description: "Is Kobo or reMarkable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the E-reader brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kobo-vs-remarkable" publisher: "Brandwave" --- # Kobo vs reMarkable: Which is searched more in Australia? Is Kobo or reMarkable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the E-reader brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kobo and reMarkable - **Competitive set**: E-reader brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kobo Share of Search**: 18.4% - **reMarkable Share of Search**: 1.6% ## Is Kobo or reMarkable more popular in search? - In September 2026, Kobo had more branded searches than reMarkable among e-reader brands in Australia. Kobo had about 33,100 branded searches, while reMarkable had 2,900. Kobo made up 18.4% of all e-reader brand searches we track, and reMarkable accounted for 1.6%. - Kobo was ahead of reMarkable in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kobo’s share of searches among e-reader brands in Australia moved from 15.5% to 18.4%, and its estimated monthly branded searches moved from 27.1K to 33.1K. - Across the 12 months ending September 2026, reMarkable’s share of searches among e-reader brands in Australia moved from 3.1% to 1.6%, and its estimated monthly branded searches moved from 5.4K to 2.9K. ## Top e-reader brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kobo appeared in all five answers. reMarkable did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kobo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kindle | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Boox | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | reMarkable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PocketBook | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about e-reader brands - Asked ChatGPT "Which e-reader should I buy in Australia?": 1. Kobo, 2. Kindle - Asked ChatGPT "What are the best e-readers?": 1. Kobo, 2. Kindle, 3. Boox - Asked ChatGPT "What's the best e-reader for library books?": 1. Kobo, 2. Boox, 3. Kindle - Searched Google, AI Overview "e reader": 1. Kindle, 2. Kobo, 3. Boox - Searched Google, AI Overview "ereader": 1. Kindle, 2. Kobo, 3. Boox Not named in any answer: reMarkable and PocketBook. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia e-reader brands in September 2026? - Estimated monthly branded searches for Kobo in Australia rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026. - Estimated monthly branded searches for reMarkable in Australia fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026. ## Month by month | Month | Kobo estimated searches | Kobo Share of Search | Kobo rank | reMarkable estimated searches | reMarkable Share of Search | reMarkable rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 15.5% | 2 | 5.4K | 3.1% | 4 | | Nov 2025 | 33.1K | 13.1% | 2 | 8.1K | 3.2% | 4 | | Dec 2025 | 33.1K | 13.2% | 2 | 6.6K | 2.6% | 4 | | Jan 2026 | 33.1K | 15.6% | 2 | 5.4K | 2.5% | 4 | | Feb 2026 | 27.1K | 18.3% | 2 | 4.4K | 3% | 4 | | Mar 2026 | 27.1K | 15.5% | 2 | 4.4K | 2.5% | 4 | | Apr 2026 | 33.1K | 18.2% | 2 | 5.4K | 3% | 4 | | May 2026 | 33.1K | 18.1% | 2 | 5.4K | 2.9% | 4 | | Jun 2026 | 33.1K | 15.7% | 2 | 4.4K | 2.1% | 4 | | Jul 2026 | 33.1K | 18.3% | 2 | 3.6K | 2% | 4 | | Aug 2026 | 33.1K | 18.3% | 2 | 3.6K | 2% | 4 | | Sep 2026 | 33.1K | 18.4% | 2 | 2.9K | 1.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Kobo’s and reMarkable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kobo**: Measured on the search term “kobo”. - **reMarkable**: Measured on the search term “remarkable 2”. - [Kobo profile](/demand/au/brands/kobo) - [reMarkable profile](/demand/au/brands/remarkable) - [All e-reader brands in Australia](/demand/au/categories/au-e-reader-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kobo or reMarkable more popular in search? In September 2026, Kobo had more branded searches than reMarkable among e-reader brands in Australia. Kobo had about 33,100 branded searches, while reMarkable had 2,900. Kobo made up 18.4% of all e-reader brand searches we track, and reMarkable accounted for 1.6%. ## Cite this page Brandwave. "Kobo vs reMarkable: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kobo-vs-remarkable This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kobo-vs-remarkable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.