---
title: "Koala vs Temple & Webster: Which is searched more in Australia?"
description: "Is Koala or Temple & Webster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/koala-vs-temple-and-webster"
publisher: "Brandwave"
---

# Koala vs Temple & Webster: Which is searched more in Australia?

Is Koala or Temple & Webster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Koala and Temple & Webster
- **Competitive set**: Furniture retailers
- **Market**: Australia
- **Month measured**: Sep 2026
- **Koala Share of Search**: 0.84%
- **Temple & Webster Share of Search**: 14%

## Is Koala or Temple & Webster more popular in search?

- In September 2026, Temple & Webster had more branded searches than Koala among furniture retailers in Australia. Temple & Webster had about 368,000 branded searches, while Koala had 22,000. Temple & Webster made up 14% of all furniture retailer searches we track, and Koala accounted for 0.84%.
- Temple & Webster was ahead of Koala in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Koala’s share of searches among furniture retailers in Australia moved from 0.63% to 0.84%, and its estimated monthly branded searches moved from 20.2K to 22K.
- Across the 12 months ending September 2026, Temple & Webster’s share of searches among furniture retailers in Australia moved from 14.1% to 14%, and its estimated monthly branded searches moved from 450K to 368K.

## Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Temple & Webster was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Koala was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Temple & Webster was listed before Koala in three out of four answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Temple & Webster | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| IKEA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| King Living | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Amart Furniture | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Castlery | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Mocka | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Koala | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Fantastic Furniture | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nick Scali | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Brosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about furniture retailers

- Asked ChatGPT "Which furniture store should I buy a sofa from in Australia?": 1. Koala, 2. King Living, 3. IKEA
- Asked ChatGPT "What are the best furniture retailers in Australia?": 1. IKEA, 2. King Living, 3. Temple & Webster, 4. Nick Scali, 5. Amart Furniture, 6. Koala, 7. Fantastic Furniture
- Asked ChatGPT "What's the best online furniture store in Australia for good quality at a fair price?": 1. Temple & Webster, 2. Castlery, 3. Mocka, 4. Amart Furniture
- Searched Google, AI Overview "online furniture stores": 1. Temple & Webster, 2. Mocka, 3. Castlery, 4. IKEA, 5. Amart Furniture
- Searched Google, AI Overview "furniture": 1. Fantastic Furniture, 2. Amart Furniture

Not named in any answer: Brosa.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## How did search popularity change for Australia furniture retailers in September 2026?

- In September 2026, Temple & Webster gained share of searches among furniture retailers in Australia, from 12.6% to 14%.

## Month by month

| Month | Koala estimated searches | Koala Share of Search | Koala rank | Temple & Webster estimated searches | Temple & Webster Share of Search | Temple & Webster rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20.2K | 0.63% | 9 | 450K | 14.1% | 3 |
| Nov 2025 | 28K | 0.72% | 9 | 673K | 17.3% | 3 |
| Dec 2025 | 18.7K | 0.53% | 9 | 450K | 12.8% | 3 |
| Jan 2026 | 20.2K | 0.51% | 9 | 450K | 11.3% | 3 |
| Feb 2026 | 16.5K | 0.58% | 9 | 368K | 13% | 3 |
| Mar 2026 | 20.2K | 0.7% | 9 | 368K | 12.7% | 3 |
| Apr 2026 | 18K | 0.56% | 9 | 368K | 11.4% | 3 |
| May 2026 | 18K | 0.62% | 9 | 368K | 12.7% | 3 |
| Jun 2026 | 22K | 0.68% | 9 | 450K | 13.9% | 3 |
| Jul 2026 | 16.5K | 0.56% | 9 | 368K | 12.5% | 3 |
| Aug 2026 | 18K | 0.61% | 9 | 368K | 12.6% | 3 |
| Sep 2026 | 22K | 0.84% | 9 | 368K | 14% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Koala’s and Temple & Webster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Koala**: Measured on the search terms “koala furniture” and “koala sofa”, summed into one figure.
- **Temple & Webster**: Measured on the search term “temple and webster”.

- [Koala profile](/demand/au/brands/koala)
- [Temple & Webster profile](/demand/au/brands/temple-and-webster)
- [All furniture retailers in Australia](/demand/au/categories/au-furniture-retailers): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Koala or Temple & Webster more popular in search?

In September 2026, Temple & Webster had more branded searches than Koala among furniture retailers in Australia. Temple & Webster had about 368,000 branded searches, while Koala had 22,000. Temple & Webster made up 14% of all furniture retailer searches we track, and Koala accounted for 0.84%.

## Cite this page

Brandwave. "Koala vs Temple & Webster: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/koala-vs-temple-and-webster

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/koala-vs-temple-and-webster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
