--- title: "Kmart vs Zara: Which is searched more in Australia?" description: "Is Kmart or Zara more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing shops set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kmart-australia-vs-zara" publisher: "Brandwave" --- # Kmart vs Zara: Which is searched more in Australia? Is Kmart or Zara more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing shops set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kmart and Zara - **Competitive set**: Clothing shops - **Market**: Australia - **Month measured**: Sep 2026 - **Kmart Share of Search**: 0.15% - **Zara Share of Search**: 8.2% ## Is Kmart or Zara more popular in search? - In September 2026, Zara had more branded searches than Kmart among clothing shops in Australia. Zara had about 368,000 branded searches, while Kmart had 6,600. Zara made up 8.2% of all clothing shop searches we track, and Kmart accounted for 0.15%. - Zara was ahead of Kmart in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kmart’s share of searches among clothing shops in Australia held steady at 0.15%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, Zara’s share of searches among clothing shops in Australia moved from 8.3% to 8.2%, and its estimated monthly branded searches held steady at 368K. ## Top clothing shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kmart was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Zara did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Uniqlo | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Cotton On | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Kmart | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Country Road | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Best & Less | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Sportsgirl | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Target Australia | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Glassons | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Zara | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | H&M | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Decjuba | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Portmans | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jay Jays | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about clothing shops - Asked ChatGPT "Where's the best place to buy cheap clothes in Australia?": 1. Kmart, 2. Best & Less, 3. Uniqlo, 4. Cotton On - Asked ChatGPT "Which Australian clothing stores have the best basics?": 1. Uniqlo, 2. Country Road, 3. Cotton On - Asked ChatGPT "Where should I shop for women's clothes in Australia?": 1. Uniqlo, 2. Cotton On, 3. Country Road, 4. Sportsgirl, 5. Kmart, 6. Target Australia, 7. Glassons - Searched Google, AI Overview "clothing stores": named none of the brands we track Not named in any answer: Zara, H&M, Decjuba, Portmans and Jay Jays. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia clothing shops in September 2026? - Zara’s share of searches among clothing shops in Australia has lost ground for 3 months in a row, from 10% to 8.2% in September 2026. ## Month by month | Month | Kmart estimated searches | Kmart Share of Search | Kmart rank | Zara estimated searches | Zara Share of Search | Zara rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 0.15% | 12 | 368K | 8.3% | 6 | | Nov 2025 | 6.6K | 0.12% | 12 | 450K | 8.3% | 6 | | Dec 2025 | 6.6K | 0.12% | 12 | 450K | 8.3% | 6 | | Jan 2026 | 5.4K | 0.13% | 12 | 368K | 9.2% | 6 | | Feb 2026 | 5.4K | 0.15% | 12 | 301K | 8.2% | 6 | | Mar 2026 | 6.6K | 0.14% | 12 | 450K | 9.5% | 6 | | Apr 2026 | 6.6K | 0.14% | 12 | 450K | 9.7% | 6 | | May 2026 | 6.6K | 0.13% | 12 | 450K | 9% | 6 | | Jun 2026 | 5.4K | 0.12% | 12 | 450K | 10% | 6 | | Jul 2026 | 5.4K | 0.13% | 12 | 368K | 9.2% | 6 | | Aug 2026 | 5.4K | 0.12% | 12 | 368K | 8.3% | 6 | | Sep 2026 | 6.6K | 0.15% | 12 | 368K | 8.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Kmart’s and Zara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kmart**: Measured on the search term “kmart clothing”. - **Zara**: Measured on the search term “zara”. - [Kmart profile](/demand/au/brands/kmart-australia) - [Zara profile](/demand/au/brands/zara) - [All clothing shops in Australia](/demand/au/categories/au-clothing-shops): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kmart or Zara more popular in search? In September 2026, Zara had more branded searches than Kmart among clothing shops in Australia. Zara had about 368,000 branded searches, while Kmart had 6,600. Zara made up 8.2% of all clothing shop searches we track, and Kmart accounted for 0.15%. ## Cite this page Brandwave. "Kmart vs Zara: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kmart-australia-vs-zara This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kmart-australia-vs-zara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.