--- title: "Kmart vs Vitamix: Which is searched more in Australia?" description: "Is Kmart or Vitamix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kmart-australia-vs-vitamix" publisher: "Brandwave" --- # Kmart vs Vitamix: Which is searched more in Australia? Is Kmart or Vitamix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kmart and Vitamix - **Competitive set**: Blender brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kmart Share of Search**: 20.7% - **Vitamix Share of Search**: 6.1% ## Is Kmart or Vitamix more popular in search? - In September 2026, Kmart had more branded searches than Vitamix among blender brands in Australia. Kmart had about 14,800 branded searches, while Vitamix had 4,400. Kmart made up 20.7% of all blender brand searches we track, and Vitamix accounted for 6.1%. - Kmart was ahead of Vitamix in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kmart’s share of searches among blender brands in Australia moved from 24.1% to 20.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Vitamix’s share of searches among blender brands in Australia moved from 7.2% to 6.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top blender brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vitamix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kmart did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitamix | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ninja | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | NutriBullet | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Breville | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sunbeam | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | KitchenAid | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | BlendJet | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Kmart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blendtec | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about blender brands - Asked ChatGPT "What's the best blender in Australia?": 1. Vitamix, 2. Breville, 3. Ninja - Asked ChatGPT "Which blender is best for smoothies?": 1. Vitamix, 2. Ninja, 3. NutriBullet - Asked ChatGPT "Which blender is best for crushing ice?": 1. Ninja, 2. Breville, 3. Vitamix - Searched Google, AI Overview "blender": 1. Sunbeam, 2. NutriBullet, 3. BlendJet - Searched Google, AI Overview "best blender": 1. Vitamix, 2. KitchenAid, 3. NutriBullet Not named in any answer: Kmart and Blendtec. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia blender brands in September 2026? - In September 2026, NutriBullet overtook Kmart to rank 2nd among blender brands in Australia, with 25.3% of the searches. - In September 2026, Vitamix lost share of searches among blender brands in Australia, from 7.8% to 6.1%. - In September 2026, Kmart lost share of searches among blender brands in Australia, from 21.3% to 20.7%. ## Month by month | Month | Kmart estimated searches | Kmart Share of Search | Kmart rank | Vitamix estimated searches | Vitamix Share of Search | Vitamix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 24.1% | 2 | 5.4K | 7.2% | 5 | | Nov 2025 | 18.1K | 18.1% | 3 | 6.6K | 6.6% | 5 | | Dec 2025 | 14.8K | 17.1% | 3 | 5.4K | 6.2% | 5 | | Jan 2026 | 18.1K | 23.2% | 2 | 5.4K | 6.9% | 4 | | Feb 2026 | 14.8K | 24.4% | 2 | 4.4K | 7.3% | 4 | | Mar 2026 | 14.8K | 24.4% | 2 | 4.4K | 7.3% | 4 | | Apr 2026 | 14.8K | 24% | 2 | 5.4K | 8.7% | 4 | | May 2026 | 14.8K | 24.3% | 2 | 5.4K | 8.9% | 4 | | Jun 2026 | 14.8K | 24.4% | 2 | 5.4K | 8.9% | 4 | | Jul 2026 | 14.8K | 21.9% | 2 | 4.4K | 6.5% | 4 | | Aug 2026 | 14.8K | 21.3% | 2 | 5.4K | 7.8% | 4 | | Sep 2026 | 14.8K | 20.7% | 3 | 4.4K | 6.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Kmart’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kmart**: Measured on the search term “kmart blender”. - **Vitamix**: Measured on the search term “vitamix”. - [Kmart profile](/demand/au/brands/kmart-australia) - [Vitamix profile](/demand/au/brands/vitamix) - [All blender brands in Australia](/demand/au/categories/au-blender-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kmart or Vitamix more popular in search? In September 2026, Kmart had more branded searches than Vitamix among blender brands in Australia. Kmart had about 14,800 branded searches, while Vitamix had 4,400. Kmart made up 20.7% of all blender brand searches we track, and Vitamix accounted for 6.1%. ## Cite this page Brandwave. "Kmart vs Vitamix: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kmart-australia-vs-vitamix This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kmart-australia-vs-vitamix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.