--- title: "Kmart vs Target Australia: Which is searched more in Australia?" description: "Is Kmart or Target Australia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kmart-australia-vs-target-australia" publisher: "Brandwave" --- # Kmart vs Target Australia: Which is searched more in Australia? Is Kmart or Target Australia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kmart and Target Australia - **Competitive set**: Department stores - **Market**: Australia - **Month measured**: Sep 2026 - **Kmart Share of Search**: 39.6% - **Target Australia Share of Search**: 13.3% ## Is Kmart or Target Australia more popular in search? - In September 2026, Kmart had more branded searches than Target Australia among department stores in Australia. Kmart had about 4.1 million branded searches, while Target Australia had 1.4 million. Kmart made up 39.6% of all department store searches we track, and Target Australia accounted for 13.3%. - Kmart was ahead of Target Australia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kmart’s share of searches among department stores in Australia moved from 41.9% to 39.6%, and its estimated monthly branded searches moved from 6.1M to 4.1M. - Across the 12 months ending September 2026, Target Australia’s share of searches among department stores in Australia moved from 12.3% to 13.3%, and its estimated monthly branded searches moved from 1.8M to 1.4M. ## Top department stores in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kmart was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Target Australia was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | David Jones | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Myer | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Harris Scarfe | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Big W | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Target Australia | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Kmart | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about department stores - Asked ChatGPT "Which department store should I shop at in Australia?": 1. Myer, 2. David Jones, 3. Harris Scarfe - Asked ChatGPT "What are the best department stores in Australia?": 1. David Jones, 2. Myer, 3. Harris Scarfe, 4. Big W, 5. Target Australia - Asked ChatGPT "What's the best department store in Australia for homewares?": 1. David Jones, 2. Myer, 3. Harris Scarfe - Searched Google, AI Overview "department store": 1. David Jones, 2. Myer, 3. Kmart, 4. Big W - Searched Google, AI Overview "online clothes shopping": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia department stores in September 2026? - In September 2026, Kmart gained share of searches among department stores in Australia, from 39% to 39.6%. - In September 2026, Target Australia lost share of searches among department stores in Australia, from 14% to 13.3%. ## Month by month | Month | Kmart estimated searches | Kmart Share of Search | Kmart rank | Target Australia estimated searches | Target Australia Share of Search | Target Australia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 41.9% | 1 | 1.8M | 12.3% | 3 | | Nov 2025 | 6.1M | 38% | 1 | 2.1M | 13.2% | 3 | | Dec 2025 | 7.5M | 41.2% | 1 | 1.8M | 9.9% | 4 | | Jan 2026 | 6.1M | 46.6% | 1 | 1.5M | 11.2% | 3 | | Feb 2026 | 5M | 46.8% | 1 | 1.2M | 11.2% | 3 | | Mar 2026 | 5M | 43.9% | 1 | 1.5M | 13.4% | 3 | | Apr 2026 | 5M | 43.9% | 1 | 1.5M | 13.4% | 3 | | May 2026 | 5M | 42.8% | 1 | 1.5M | 13% | 3 | | Jun 2026 | 4.1M | 38.2% | 1 | 1.5M | 13.7% | 3 | | Jul 2026 | 4.1M | 39.7% | 1 | 1.4M | 13.8% | 3 | | Aug 2026 | 4.1M | 39% | 1 | 1.5M | 14% | 3 | | Sep 2026 | 4.1M | 39.6% | 1 | 1.4M | 13.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kmart’s and Target Australia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kmart**: Measured on the search term “kmart”. - **Target Australia**: Measured on the search terms “target” and “target australia”, summed into one figure. - [Kmart profile](/demand/au/brands/kmart-australia) - [Target Australia profile](/demand/au/brands/target-australia) - [All department stores in Australia](/demand/au/categories/au-department-stores): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kmart or Target Australia more popular in search? In September 2026, Kmart had more branded searches than Target Australia among department stores in Australia. Kmart had about 4.1 million branded searches, while Target Australia had 1.4 million. Kmart made up 39.6% of all department store searches we track, and Target Australia accounted for 13.3%. ## Cite this page Brandwave. "Kmart vs Target Australia: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kmart-australia-vs-target-australia This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kmart-australia-vs-target-australia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.