--- title: "Kmart vs Sunbeam: Which is searched more in Australia?" description: "Is Kmart or Sunbeam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kmart-australia-vs-sunbeam" publisher: "Brandwave" --- # Kmart vs Sunbeam: Which is searched more in Australia? Is Kmart or Sunbeam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kmart and Sunbeam - **Competitive set**: Air fryer brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kmart Share of Search**: 28.4% - **Sunbeam Share of Search**: 3.8% ## Is Kmart or Sunbeam more popular in search? - In September 2026, Kmart had more branded searches than Sunbeam among air fryer brands in Australia. Kmart had about 33,100 branded searches, while Sunbeam had 4,400. Kmart made up 28.4% of all air fryer brand searches we track, and Sunbeam accounted for 3.8%. - Kmart was ahead of Sunbeam in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kmart’s share of searches among air fryer brands in Australia moved from 30.1% to 28.4%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Sunbeam’s share of searches among air fryer brands in Australia moved from 4% to 3.8%, and its estimated monthly branded searches held steady at 4.4K. ## Top air fryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sunbeam was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Kmart was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kmart and Sunbeam were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ninja | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Breville | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Kmart | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Tefal | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Sunbeam | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSORI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kogan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NutriBullet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air fryer brands - Asked ChatGPT "What's the best air fryer in Australia?": 1. Ninja, 2. Philips, 3. Breville - Asked ChatGPT "Which air fryer brand is most reliable?": 1. Ninja, 2. Philips - Asked ChatGPT "Which air fryer is best for a family?": 1. Ninja, 2. Philips - Searched Google, AI Overview "air fryer": 1. Ninja, 2. Kmart, 3. Philips, 4. Sunbeam, 5. Tefal - Searched Google, AI Overview "best air fryer": 1. Ninja, 2. Breville, 3. Philips, 4. Tefal, 5. Sunbeam Not named in any answer: Russell Hobbs, COSORI, Kogan and NutriBullet. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia air fryer brands in September 2026? - In September 2026, Kmart gained share of searches among air fryer brands in Australia, from 27.5% to 28.4%. ## Month by month | Month | Kmart estimated searches | Kmart Share of Search | Kmart rank | Sunbeam estimated searches | Sunbeam Share of Search | Sunbeam rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 30.1% | 2 | 4.4K | 4% | 5 | | Nov 2025 | 40.5K | 25% | 2 | 6.6K | 4.1% | 5 | | Dec 2025 | 40.5K | 25.3% | 2 | 6.6K | 4.1% | 4 | | Jan 2026 | 33.1K | 26.4% | 2 | 4.4K | 3.5% | 5 | | Feb 2026 | 27.1K | 28% | 2 | 3.6K | 3.7% | 4 | | Mar 2026 | 33.1K | 31.7% | 2 | 2.9K | 2.8% | 7 | | Apr 2026 | 33.1K | 29.1% | 2 | 3.6K | 3.2% | 5 | | May 2026 | 33.1K | 29.1% | 2 | 3.6K | 3.2% | 5 | | Jun 2026 | 33.1K | 22.6% | 2 | 3.6K | 2.5% | 6 | | Jul 2026 | 33.1K | 28.3% | 2 | 4.4K | 3.8% | 5 | | Aug 2026 | 33.1K | 27.5% | 2 | 4.4K | 3.7% | 5 | | Sep 2026 | 33.1K | 28.4% | 2 | 4.4K | 3.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Kmart’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kmart**: Measured on the search term “kmart air fryer”. - **Sunbeam**: Measured on the search term “sunbeam air fryer”. - [Kmart profile](/demand/au/brands/kmart-australia) - [Sunbeam profile](/demand/au/brands/sunbeam) - [All air fryer brands in Australia](/demand/au/categories/au-air-fryer-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kmart or Sunbeam more popular in search? In September 2026, Kmart had more branded searches than Sunbeam among air fryer brands in Australia. Kmart had about 33,100 branded searches, while Sunbeam had 4,400. Kmart made up 28.4% of all air fryer brand searches we track, and Sunbeam accounted for 3.8%. ## Cite this page Brandwave. "Kmart vs Sunbeam: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kmart-australia-vs-sunbeam This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kmart-australia-vs-sunbeam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.