--- title: "Kmart vs Portmans: Which is searched more in Australia?" description: "Is Kmart or Portmans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing shops set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kmart-australia-vs-portmans" publisher: "Brandwave" --- # Kmart vs Portmans: Which is searched more in Australia? Is Kmart or Portmans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing shops set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kmart and Portmans - **Competitive set**: Clothing shops - **Market**: Australia - **Month measured**: Sep 2026 - **Kmart Share of Search**: 0.15% - **Portmans Share of Search**: 3.7% ## Is Kmart or Portmans more popular in search? - In September 2026, Portmans had more branded searches than Kmart among clothing shops in Australia. Portmans had about 165,000 branded searches, while Kmart had 6,600. Portmans made up 3.7% of all clothing shop searches we track, and Kmart accounted for 0.15%. - Portmans was ahead of Kmart in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kmart’s share of searches among clothing shops in Australia held steady at 0.15%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, Portmans’ share of searches among clothing shops in Australia held steady at 3.7%, and its estimated monthly branded searches held steady at 165K. ## Top clothing shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kmart was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Portmans did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Uniqlo | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Cotton On | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Kmart | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Country Road | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Best & Less | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Sportsgirl | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Target Australia | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Glassons | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Zara | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | H&M | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Decjuba | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Portmans | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jay Jays | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about clothing shops - Asked ChatGPT "Where's the best place to buy cheap clothes in Australia?": 1. Kmart, 2. Best & Less, 3. Uniqlo, 4. Cotton On - Asked ChatGPT "Which Australian clothing stores have the best basics?": 1. Uniqlo, 2. Country Road, 3. Cotton On - Asked ChatGPT "Where should I shop for women's clothes in Australia?": 1. Uniqlo, 2. Cotton On, 3. Country Road, 4. Sportsgirl, 5. Kmart, 6. Target Australia, 7. Glassons - Searched Google, AI Overview "clothing stores": named none of the brands we track Not named in any answer: Zara, H&M, Decjuba, Portmans and Jay Jays. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia clothing shops in September 2026? Neither Kmart nor Portmans moved beyond provider rounding among clothing shops in Sep 2026. ## Month by month | Month | Kmart estimated searches | Kmart Share of Search | Kmart rank | Portmans estimated searches | Portmans Share of Search | Portmans rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 0.15% | 12 | 165K | 3.7% | 10 | | Nov 2025 | 6.6K | 0.12% | 12 | 201K | 3.7% | 10 | | Dec 2025 | 6.6K | 0.12% | 12 | 165K | 3% | 11 | | Jan 2026 | 5.4K | 0.13% | 12 | 165K | 4.1% | 10 | | Feb 2026 | 5.4K | 0.15% | 12 | 135K | 3.7% | 10 | | Mar 2026 | 6.6K | 0.14% | 12 | 165K | 3.5% | 10 | | Apr 2026 | 6.6K | 0.14% | 12 | 165K | 3.5% | 10 | | May 2026 | 6.6K | 0.13% | 12 | 201K | 4% | 10 | | Jun 2026 | 5.4K | 0.12% | 12 | 165K | 3.7% | 10 | | Jul 2026 | 5.4K | 0.13% | 12 | 135K | 3.4% | 10 | | Aug 2026 | 5.4K | 0.12% | 12 | 165K | 3.7% | 10 | | Sep 2026 | 6.6K | 0.15% | 12 | 165K | 3.7% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Kmart’s and Portmans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kmart**: Measured on the search term “kmart clothing”. - **Portmans**: Measured on the search term “portmans”. - [Kmart profile](/demand/au/brands/kmart-australia) - [Portmans profile](/demand/au/brands/portmans) - [All clothing shops in Australia](/demand/au/categories/au-clothing-shops): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kmart or Portmans more popular in search? In September 2026, Portmans had more branded searches than Kmart among clothing shops in Australia. Portmans had about 165,000 branded searches, while Kmart had 6,600. Portmans made up 3.7% of all clothing shop searches we track, and Kmart accounted for 0.15%. ## Cite this page Brandwave. "Kmart vs Portmans: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kmart-australia-vs-portmans This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kmart-australia-vs-portmans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.