--- title: "Kmart vs Piyama: Which is searched more in Australia?" description: "Is Kmart or Piyama more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kmart-australia-vs-piyama" publisher: "Brandwave" --- # Kmart vs Piyama: Which is searched more in Australia? Is Kmart or Piyama more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kmart and Piyama - **Competitive set**: Sleepwear brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kmart Share of Search**: 0.91% - **Piyama Share of Search**: 1.4% ## Is Kmart or Piyama more popular in search? - In September 2026, Piyama had more branded searches than Kmart among sleepwear brands in Australia. Piyama had about 6,600 branded searches, while Kmart had 4,400. Piyama made up 1.4% of all sleepwear brand searches we track, and Kmart accounted for 0.91%. - The lead changed hands 2 times in the 12 months ending September 2026: Kmart took it in March 2026, Piyama took it in September 2026. - Across the 12 months ending September 2026, Kmart’s share of searches among sleepwear brands in Australia moved from 1.1% to 0.91%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Piyama’s share of searches among sleepwear brands in Australia moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top sleepwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Piyama was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kmart was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kmart and Piyama were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peter Alexander | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Papinelle | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sussan | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Kmart | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Piyama | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Boody | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gingerlilly | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Homebodii | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sant and Abel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleepwear brands - Asked ChatGPT "What are the best pyjama brands in Australia?": 1. Papinelle, 2. Peter Alexander, 3. Boody, 4. Sussan, 5. Bonds, 6. Piyama, 7. Kmart - Asked ChatGPT "Where can I buy good quality women's pyjamas in Australia?": 1. Papinelle, 2. Peter Alexander, 3. Gingerlilly, 4. Boody, 5. Piyama, 6. Sussan - Asked ChatGPT "What are the most comfortable cotton pyjamas?": 1. Peter Alexander, 2. Papinelle, 3. Bonds - Searched Google, AI Overview "pyjamas": 1. Kmart, 2. Sussan, 3. Peter Alexander, 4. Piyama, 5. Gingerlilly - Searched Google, AI Overview "womens pyjamas": 1. Kmart, 2. Sussan, 3. Peter Alexander, 4. Papinelle, 5. Piyama Not named in any answer: Homebodii and Sant and Abel. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sleepwear brands in September 2026? - Piyama’s share of searches among sleepwear brands in Australia has gained ground for 3 months in a row, from 0.62% to 1.4% in September 2026. - In September 2026, Kmart fell from 3rd to 5th among sleepwear brands in Australia. ## Month by month | Month | Kmart estimated searches | Kmart Share of Search | Kmart rank | Piyama estimated searches | Piyama Share of Search | Piyama rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 1.1% | 5 | 8.1K | 1.7% | 2 | | Nov 2025 | 5.4K | 0.62% | 5 | 12.1K | 1.4% | 3 | | Dec 2025 | 5.4K | 0.52% | 6 | 9.9K | 0.95% | 3 | | Jan 2026 | 3.6K | 0.62% | 5 | 6.6K | 1.1% | 3 | | Feb 2026 | 3.6K | 1.1% | 5 | 5.4K | 1.6% | 3 | | Mar 2026 | 6.6K | 1.1% | 3 | 5.4K | 0.93% | 4 | | Apr 2026 | 6.6K | 1.4% | 3 | 5.4K | 1.1% | 4 | | May 2026 | 6.6K | 1.1% | 3 | 5.4K | 0.92% | 5 | | Jun 2026 | 5.4K | 0.77% | 3 | 4.4K | 0.62% | 4 | | Jul 2026 | 5.4K | 1.4% | 3 | 4.4K | 1.1% | 4 | | Aug 2026 | 5.4K | 1.4% | 3 | 5.4K | 1.4% | 4 | | Sep 2026 | 4.4K | 0.91% | 5 | 6.6K | 1.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kmart’s and Piyama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kmart**: Measured on the search term “kmart pyjamas”. - **Piyama**: Measured on the search term “piyama”. - [Kmart profile](/demand/au/brands/kmart-australia) - [Piyama profile](/demand/au/brands/piyama) - [All sleepwear brands in Australia](/demand/au/categories/au-sleepwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kmart or Piyama more popular in search? In September 2026, Piyama had more branded searches than Kmart among sleepwear brands in Australia. Piyama had about 6,600 branded searches, while Kmart had 4,400. Piyama made up 1.4% of all sleepwear brand searches we track, and Kmart accounted for 0.91%. ## Cite this page Brandwave. "Kmart vs Piyama: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kmart-australia-vs-piyama This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kmart-australia-vs-piyama. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.