--- title: "Kmart vs Photobook: Which is searched more in Australia?" description: "Is Kmart or Photobook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo printing services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kmart-australia-vs-photobook-australia" publisher: "Brandwave" --- # Kmart vs Photobook: Which is searched more in Australia? Is Kmart or Photobook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo printing services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kmart and Photobook - **Competitive set**: Photo printing services - **Market**: Australia - **Month measured**: Sep 2026 - **Kmart Share of Search**: 37.9% - **Photobook Share of Search**: 3.4% ## Is Kmart or Photobook more popular in search? - In September 2026, Kmart had more branded searches than Photobook among photo printing services in Australia. Kmart had about 49,500 branded searches, while Photobook had 4,400. Kmart made up 37.9% of all photo printing service searches we track, and Photobook accounted for 3.4%. - Kmart was ahead of Photobook in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kmart’s share of searches among photo printing services in Australia moved from 26.4% to 37.9%, and its estimated monthly branded searches moved from 40.5K to 49.5K. - Across the 12 months ending September 2026, Photobook’s share of searches among photo printing services in Australia moved from 4.3% to 3.4%, and its estimated monthly branded searches moved from 6.6K to 4.4K. ## Top photo printing services in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kmart was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Photobook was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kmart and Photobook were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Momento | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Officeworks | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Kmart | 3rd | 0 of 3 | 1 of 1 | 1 of 4 | | Big W | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Snapfish | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Photobook | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Harvey Norman | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about photo printing services - Asked ChatGPT "Where's the best place to print photos in Australia?": 1. Big W, 2. Officeworks - Asked ChatGPT "Which site makes the best photo books in Australia?": 1. Momento, 2. Photobook, 3. Snapfish - Asked ChatGPT "Where can I get photos printed the same day?": 1. Officeworks - Searched Google, AI Overview "photo books": 1. Kmart, 2. Officeworks, 3. Snapfish, 4. Momento Not named in any answer: Harvey Norman. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia photo printing services in September 2026? - In September 2026, Kmart overtook Snapfish to become the leader among photo printing services in Australia, with 37.9% of the searches. - Photobook’s share of searches among photo printing services in Australia has lost ground for 3 months in a row, from 4.9% to 3.4% in September 2026. ## Month by month | Month | Kmart estimated searches | Kmart Share of Search | Kmart rank | Photobook estimated searches | Photobook Share of Search | Photobook rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 26.4% | 2 | 6.6K | 4.3% | 6 | | Nov 2025 | 49.5K | 20.5% | 2 | 9.9K | 4.1% | 5 | | Dec 2025 | 110K | 34.9% | 2 | 9.9K | 3.1% | 6 | | Jan 2026 | 49.5K | 29.2% | 2 | 9.9K | 5.8% | 4 | | Feb 2026 | 40.5K | 32.7% | 2 | 6.6K | 5.3% | 5 | | Mar 2026 | 40.5K | 36.3% | 1 | 5.4K | 4.8% | 6 | | Apr 2026 | 40.5K | 33.3% | 2 | 5.4K | 4.4% | 6 | | May 2026 | 49.5K | 37.2% | 1 | 5.4K | 4.1% | 7 | | Jun 2026 | 40.5K | 36.5% | 1 | 5.4K | 4.9% | 6 | | Jul 2026 | 40.5K | 32.9% | 2 | 5.4K | 4.4% | 6 | | Aug 2026 | 49.5K | 33.8% | 2 | 5.4K | 3.7% | 7 | | Sep 2026 | 49.5K | 37.9% | 1 | 4.4K | 3.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Kmart’s and Photobook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kmart**: Measured on the search term “kmart photo”. - **Photobook**: Measured on the search term “photobook australia”. - [Kmart profile](/demand/au/brands/kmart-australia) - [Photobook profile](/demand/au/brands/photobook-australia) - [All photo printing services in Australia](/demand/au/categories/au-photo-printing-services): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kmart or Photobook more popular in search? In September 2026, Kmart had more branded searches than Photobook among photo printing services in Australia. Kmart had about 49,500 branded searches, while Photobook had 4,400. Kmart made up 37.9% of all photo printing service searches we track, and Photobook accounted for 3.4%. ## Cite this page Brandwave. "Kmart vs Photobook: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kmart-australia-vs-photobook-australia This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kmart-australia-vs-photobook-australia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.