--- title: "Kirks vs Schweppes: Which is searched more in Australia?" description: "Is Kirks or Schweppes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soft drink brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kirks-vs-schweppes" publisher: "Brandwave" --- # Kirks vs Schweppes: Which is searched more in Australia? Is Kirks or Schweppes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soft drink brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kirks and Schweppes - **Competitive set**: Soft drink brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kirks Share of Search**: 14% - **Schweppes Share of Search**: 5.2% ## Is Kirks or Schweppes more popular in search? - In September 2026, Kirks had more branded searches than Schweppes among soft drink brands in Australia. Kirks had about 17,700 branded searches, while Schweppes had 6,600. Kirks made up 14% of all soft drink brand searches we track, and Schweppes accounted for 5.2%. - Kirks was ahead of Schweppes in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kirks’ share of searches among soft drink brands in Australia moved from 11.1% to 14%, and its estimated monthly branded searches moved from 11K to 17.7K. - Across the 12 months ending September 2026, Schweppes’ share of searches among soft drink brands in Australia moved from 8.2% to 5.2%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top soft drink brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kirks and Schweppes were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bundaberg | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Pepsi | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Solo | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Sprite | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Coca-Cola | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Schweppes | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kirks | 7th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about soft drink brands - Asked ChatGPT "What's the most popular soft drink brand in Australia?": 1. Pepsi, 2. Sprite, 3. Solo, 4. Bundaberg, 5. Coca-Cola - Asked ChatGPT "Which Australian soft drink brand makes the best ginger beer?": 1. Bundaberg - Asked ChatGPT "What are the best soft drink brands in Australia?": 1. Bundaberg, 2. Schweppes, 3. Coca-Cola, 4. Kirks, 5. Solo, 6. Pepsi, 7. Sprite - Searched Google, AI Overview "ginger beer": 1. Bundaberg Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia soft drink brands in September 2026? - In September 2026, Kirks overtook Sprite and Bundaberg to rank 3rd among soft drink brands in Australia, with 14% of the searches. - Schweppes’ share of searches among soft drink brands in Australia has lost ground for 3 months in a row, from 6.1% to 5.2% in September 2026. ## Month by month | Month | Kirks estimated searches | Kirks Share of Search | Kirks rank | Schweppes estimated searches | Schweppes Share of Search | Schweppes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11K | 11.1% | 5 | 8.1K | 8.2% | 6 | | Nov 2025 | 17.7K | 15.2% | 4 | 8.1K | 7% | 6 | | Dec 2025 | 15.7K | 13.8% | 4 | 8.1K | 7.1% | 6 | | Jan 2026 | 11.7K | 11.8% | 4 | 8.1K | 8.2% | 6 | | Feb 2026 | 12.8K | 13.1% | 4 | 6.6K | 6.7% | 6 | | Mar 2026 | 15.7K | 13.6% | 4 | 8.1K | 7% | 6 | | Apr 2026 | 10.5K | 10.3% | 4 | 8.1K | 7.9% | 6 | | May 2026 | 10.5K | 9.4% | 5 | 9.9K | 8.8% | 6 | | Jun 2026 | 8.5K | 7.8% | 5 | 6.6K | 6.1% | 6 | | Jul 2026 | 9K | 8.1% | 5 | 6.6K | 5.9% | 6 | | Aug 2026 | 11K | 9% | 5 | 6.6K | 5.4% | 6 | | Sep 2026 | 17.7K | 14% | 3 | 6.6K | 5.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Kirks’ and Schweppes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kirks**: Measured on the search terms “kirks” and “kirks soft drink”, summed into one figure. - **Schweppes**: Measured on the search term “schweppes”. - [Kirks profile](/demand/au/brands/kirks) - [Schweppes profile](/demand/au/brands/schweppes) - [All soft drink brands in Australia](/demand/au/categories/au-soft-drink-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kirks or Schweppes more popular in search? In September 2026, Kirks had more branded searches than Schweppes among soft drink brands in Australia. Kirks had about 17,700 branded searches, while Schweppes had 6,600. Kirks made up 14% of all soft drink brand searches we track, and Schweppes accounted for 5.2%. ## Cite this page Brandwave. "Kirks vs Schweppes: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kirks-vs-schweppes This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kirks-vs-schweppes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.