--- title: "Kincrome vs Wiha: Which is searched more in Australia?" description: "Is Kincrome or Wiha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kincrome-vs-wiha-tools" publisher: "Brandwave" --- # Kincrome vs Wiha: Which is searched more in Australia? Is Kincrome or Wiha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kincrome and Wiha - **Competitive set**: Hand tool brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kincrome Share of Search**: 48.9% - **Wiha Share of Search**: 2.4% ## Is Kincrome or Wiha more popular in search? - In September 2026, Kincrome had more branded searches than Wiha among hand tool brands in Australia. Kincrome had about 14,800 branded searches, while Wiha had 720. Kincrome made up 48.9% of all hand tool brand searches we track, and Wiha accounted for 2.4%. - Kincrome was ahead of Wiha in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kincrome’s share of searches among hand tool brands in Australia moved from 51% to 48.9%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Wiha’s share of searches among hand tool brands in Australia moved from 2.5% to 2.4%, and its estimated monthly branded searches held steady at 720. ## Top hand tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kincrome was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wiha was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kincrome was listed before Wiha in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kincrome | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Knipex | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Sidchrome | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Stanley | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Wera | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bahco | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Wiha | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | GearWrench | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Teng Tools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hand tool brands - Asked ChatGPT "Which hand tool brand should I buy in Australia?": 1. Kincrome, 2. Sidchrome, 3. Stanley, 4. Knipex, 5. Bahco - Asked ChatGPT "What are the best hand tool brands for tradies in Australia?": 1. Knipex, 2. Wera, 3. Wiha, 4. Bahco, 5. Sidchrome, 6. Stanley, 7. Kincrome, 8. GearWrench - Asked ChatGPT "What's the best spanner set for the money?": 1. Kincrome, 2. GearWrench - Searched Google, AI Overview "spanner set": 1. Stanley - Searched Google, AI Overview "tool set": named none of the brands we track Not named in any answer: Teng Tools. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia hand tool brands in September 2026? - In September 2026, Kincrome gained share of searches among hand tool brands in Australia, from 45.1% to 48.9%. - In September 2026, Wiha lost share of searches among hand tool brands in Australia, from 3.1% to 2.4%. ## Month by month | Month | Kincrome estimated searches | Kincrome Share of Search | Kincrome rank | Wiha estimated searches | Wiha Share of Search | Wiha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 51% | 1 | 720 | 2.5% | 9 | | Nov 2025 | 18.1K | 51.3% | 1 | 880 | 2.5% | 9 | | Dec 2025 | 12.1K | 45.6% | 1 | 720 | 2.7% | 8 | | Jan 2026 | 12.1K | 48% | 1 | 590 | 2.3% | 9 | | Feb 2026 | 12.1K | 45.9% | 1 | 720 | 2.7% | 9 | | Mar 2026 | 12.1K | 44.1% | 1 | 590 | 2.2% | 9 | | Apr 2026 | 12.1K | 45.3% | 1 | 720 | 2.7% | 9 | | May 2026 | 14.8K | 44.8% | 1 | 720 | 2.2% | 9 | | Jun 2026 | 14.8K | 45.6% | 1 | 880 | 2.7% | 9 | | Jul 2026 | 14.8K | 47.7% | 1 | 880 | 2.8% | 9 | | Aug 2026 | 14.8K | 45.1% | 1 | 1K | 3.1% | 8 | | Sep 2026 | 14.8K | 48.9% | 1 | 720 | 2.4% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Kincrome’s and Wiha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kincrome**: Measured on the search term “kincrome”. - **Wiha**: Measured on the search term “wiha”. - [Kincrome profile](/demand/au/brands/kincrome) - [Wiha profile](/demand/au/brands/wiha-tools) - [All hand tool brands in Australia](/demand/au/categories/au-hand-tool-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kincrome or Wiha more popular in search? In September 2026, Kincrome had more branded searches than Wiha among hand tool brands in Australia. Kincrome had about 14,800 branded searches, while Wiha had 720. Kincrome made up 48.9% of all hand tool brand searches we track, and Wiha accounted for 2.4%. ## Cite this page Brandwave. "Kincrome vs Wiha: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kincrome-vs-wiha-tools This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kincrome-vs-wiha-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.