--- title: "Kez's Kitchen vs Tim Tam: Which is searched more in Australia?" description: "Is Kez's Kitchen or Tim Tam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kezs-kitchen-vs-tim-tam" publisher: "Brandwave" --- # Kez's Kitchen vs Tim Tam: Which is searched more in Australia? Is Kez's Kitchen or Tim Tam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kez's Kitchen and Tim Tam - **Competitive set**: Biscuit brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kez's Kitchen Share of Search**: 1.2% - **Tim Tam Share of Search**: 36.7% ## Is Kez's Kitchen or Tim Tam more popular in search? - In September 2026, Tim Tam had more branded searches than Kez's Kitchen among biscuit brands in Australia. Tim Tam had about 40,500 branded searches, while Kez's Kitchen had 1,300. Tim Tam made up 36.7% of all biscuit brand searches we track, and Kez's Kitchen accounted for 1.2%. - Tim Tam was ahead of Kez's Kitchen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kez's Kitchen’s share of searches among biscuit brands in Australia moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Tim Tam’s share of searches among biscuit brands in Australia moved from 28.2% to 36.7%, and its estimated monthly branded searches held steady at 40.5K. ## Top biscuit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tim Tam was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kez's Kitchen did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Tim Tam | 3 of 3 | 0 of 1 | 3 of 4 | | Arnott's | 2 of 3 | 0 of 1 | 2 of 4 | | Oreo | 0 of 3 | 0 of 1 | 0 of 4 | | Byron Bay Cookies | 0 of 3 | 0 of 1 | 0 of 4 | | McVitie's | 0 of 3 | 0 of 1 | 0 of 4 | | Lotus Biscoff | 0 of 3 | 0 of 1 | 0 of 4 | | Kez's Kitchen | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about biscuit brands - Asked ChatGPT "What are the most popular biscuits in Australia?": 1. Tim Tam, 2. Arnott's - Asked ChatGPT "Which biscuit brand is the best in Australia?": 1. Arnott's, 2. Tim Tam - Asked ChatGPT "What are the best Australian cookies?": 1. Tim Tam - Searched Google, AI Overview "cookies": named none of the brands we track Not named in any answer: Oreo, Byron Bay Cookies, McVitie's, Lotus Biscoff and Kez's Kitchen. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia biscuit brands in September 2026? - In September 2026, Tim Tam lost share of searches among biscuit brands in Australia, from 37.6% to 36.7%. - Estimated monthly branded searches for Kez's Kitchen in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Kez's Kitchen estimated searches | Kez's Kitchen Share of Search | Kez's Kitchen rank | Tim Tam estimated searches | Tim Tam Share of Search | Tim Tam rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 1.1% | 6 | 40.5K | 28.2% | 3 | | Nov 2025 | 1.3K | 1.1% | 6 | 49.5K | 42% | 1 | | Dec 2025 | 1.3K | 1.2% | 6 | 49.5K | 45.8% | 1 | | Jan 2026 | 1.3K | 1.4% | 6 | 33.1K | 35.6% | 2 | | Feb 2026 | 1.3K | 1.2% | 6 | 49.5K | 46.6% | 1 | | Mar 2026 | 1.6K | 1.4% | 6 | 40.5K | 36.6% | 1 | | Apr 2026 | 1K | 0.88% | 7 | 33.1K | 29.2% | 2 | | May 2026 | 1.3K | 1.1% | 7 | 40.5K | 35.1% | 1 | | Jun 2026 | 1.3K | 1.2% | 7 | 40.5K | 36.7% | 1 | | Jul 2026 | 1.3K | 1.2% | 7 | 40.5K | 36.8% | 1 | | Aug 2026 | 1.3K | 0.99% | 7 | 49.5K | 37.6% | 1 | | Sep 2026 | 1.3K | 1.2% | 7 | 40.5K | 36.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Kez's Kitchen’s and Tim Tam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kez's Kitchen**: Measured on the search term “kez's kitchen”. - **Tim Tam**: Measured on the search term “tim tam”. - [Kez's Kitchen profile](/demand/au/brands/kezs-kitchen) - [Tim Tam profile](/demand/au/brands/tim-tam) - [All biscuit brands in Australia](/demand/au/categories/au-biscuit-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kez's Kitchen or Tim Tam more popular in search? In September 2026, Tim Tam had more branded searches than Kez's Kitchen among biscuit brands in Australia. Tim Tam had about 40,500 branded searches, while Kez's Kitchen had 1,300. Tim Tam made up 36.7% of all biscuit brand searches we track, and Kez's Kitchen accounted for 1.2%. ## Cite this page Brandwave. "Kez's Kitchen vs Tim Tam: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kezs-kitchen-vs-tim-tam This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kezs-kitchen-vs-tim-tam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.