--- title: "Kez's Kitchen vs Lotus Biscoff: Which is searched more in Australia?" description: "Is Kez's Kitchen or Lotus Biscoff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kezs-kitchen-vs-lotus-biscoff" publisher: "Brandwave" --- # Kez's Kitchen vs Lotus Biscoff: Which is searched more in Australia? Is Kez's Kitchen or Lotus Biscoff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Biscuit brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kez's Kitchen and Lotus Biscoff - **Competitive set**: Biscuit brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kez's Kitchen Share of Search**: 1.2% - **Lotus Biscoff Share of Search**: 1.5% ## Is Kez's Kitchen or Lotus Biscoff more popular in search? - In September 2026, Lotus Biscoff had more branded searches than Kez's Kitchen among biscuit brands in Australia. Lotus Biscoff had about 1,600 branded searches, while Kez's Kitchen had 1,300. Lotus Biscoff made up 1.5% of all biscuit brand searches we track, and Kez's Kitchen accounted for 1.2%. - Lotus Biscoff was ahead of Kez's Kitchen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kez's Kitchen’s share of searches among biscuit brands in Australia moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Lotus Biscoff’s share of searches among biscuit brands in Australia moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top biscuit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Kez's Kitchen nor Lotus Biscoff showed up in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Tim Tam | 3 of 3 | 0 of 1 | 3 of 4 | | Arnott's | 2 of 3 | 0 of 1 | 2 of 4 | | Oreo | 0 of 3 | 0 of 1 | 0 of 4 | | Byron Bay Cookies | 0 of 3 | 0 of 1 | 0 of 4 | | McVitie's | 0 of 3 | 0 of 1 | 0 of 4 | | Lotus Biscoff | 0 of 3 | 0 of 1 | 0 of 4 | | Kez's Kitchen | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about biscuit brands - Asked ChatGPT "What are the most popular biscuits in Australia?": 1. Tim Tam, 2. Arnott's - Asked ChatGPT "Which biscuit brand is the best in Australia?": 1. Arnott's, 2. Tim Tam - Asked ChatGPT "What are the best Australian cookies?": 1. Tim Tam - Searched Google, AI Overview "cookies": named none of the brands we track Not named in any answer: Oreo, Byron Bay Cookies, McVitie's, Lotus Biscoff and Kez's Kitchen. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia biscuit brands in September 2026? - Estimated monthly branded searches for Kez's Kitchen in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. - Estimated monthly branded searches for Lotus Biscoff in Australia fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Kez's Kitchen estimated searches | Kez's Kitchen Share of Search | Kez's Kitchen rank | Lotus Biscoff estimated searches | Lotus Biscoff Share of Search | Lotus Biscoff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 1.1% | 6 | 1.9K | 1.3% | 5 | | Nov 2025 | 1.3K | 1.1% | 6 | 1.9K | 1.6% | 5 | | Dec 2025 | 1.3K | 1.2% | 6 | 1.9K | 1.8% | 5 | | Jan 2026 | 1.3K | 1.4% | 6 | 2.9K | 3.1% | 5 | | Feb 2026 | 1.3K | 1.2% | 6 | 2.4K | 2.3% | 5 | | Mar 2026 | 1.6K | 1.4% | 6 | 1.9K | 1.7% | 5 | | Apr 2026 | 1K | 0.88% | 7 | 1.9K | 1.7% | 5 | | May 2026 | 1.3K | 1.1% | 7 | 1.9K | 1.6% | 5 | | Jun 2026 | 1.3K | 1.2% | 7 | 1.9K | 1.7% | 5 | | Jul 2026 | 1.3K | 1.2% | 7 | 1.9K | 1.7% | 6 | | Aug 2026 | 1.3K | 0.99% | 7 | 1.6K | 1.2% | 6 | | Sep 2026 | 1.3K | 1.2% | 7 | 1.6K | 1.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Kez's Kitchen’s and Lotus Biscoff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kez's Kitchen**: Measured on the search term “kez's kitchen”. - **Lotus Biscoff**: Measured on the search term “lotus biscoff”. - [Kez's Kitchen profile](/demand/au/brands/kezs-kitchen) - [Lotus Biscoff profile](/demand/au/brands/lotus-biscoff) - [All biscuit brands in Australia](/demand/au/categories/au-biscuit-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kez's Kitchen or Lotus Biscoff more popular in search? In September 2026, Lotus Biscoff had more branded searches than Kez's Kitchen among biscuit brands in Australia. Lotus Biscoff had about 1,600 branded searches, while Kez's Kitchen had 1,300. Lotus Biscoff made up 1.5% of all biscuit brand searches we track, and Kez's Kitchen accounted for 1.2%. ## Cite this page Brandwave. "Kez's Kitchen vs Lotus Biscoff: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kezs-kitchen-vs-lotus-biscoff This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kezs-kitchen-vs-lotus-biscoff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.