--- title: "Kettle vs Thins: Which is searched more in Australia?" description: "Is Kettle or Thins more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chip brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kettle-chips-vs-thins-chips" publisher: "Brandwave" --- # Kettle vs Thins: Which is searched more in Australia? Is Kettle or Thins more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chip brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kettle and Thins - **Competitive set**: Chip brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kettle Share of Search**: 18.9% - **Thins Share of Search**: 5.5% ## Is Kettle or Thins more popular in search? - In September 2026, Kettle had more branded searches than Thins among chip brands in Australia. Kettle had about 9,900 branded searches, while Thins had 2,900. Kettle made up 18.9% of all chip brand searches we track, and Thins accounted for 5.5%. - Kettle was ahead of Thins in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kettle’s share of searches among chip brands in Australia moved from 15.5% to 18.9%, and its estimated monthly branded searches moved from 6.6K to 9.9K. - Across the 12 months ending September 2026, Thins’ share of searches among chip brands in Australia moved from 5.6% to 5.5%, and its estimated monthly branded searches moved from 2.4K to 2.9K. ## Top chip brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kettle appeared in all four answers. Thins was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Kettle was listed before Thins in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Smith's | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Kettle | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Red Rock Deli | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Thins | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Doritos | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about chip brands - Asked ChatGPT "What's the best chip brand in Australia?": 1. Smith's, 2. Kettle, 3. Red Rock Deli, 4. Thins, 5. Doritos - Asked ChatGPT "Which brand of potato chips in Australia tastes best?": 1. Kettle, 2. Red Rock Deli, 3. Smith's - Asked ChatGPT "What are the most popular chip brands in Australia?": 1. Smith's, 2. Red Rock Deli, 3. Kettle, 4. Thins, 5. Doritos - Searched Google, AI Overview "potato chips": 1. Smith's, 2. Thins, 3. Kettle Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia chip brands in September 2026? - In September 2026, Kettle gained share of searches among chip brands in Australia, from 13.3% to 18.9%. - In September 2026, Thins lost share of searches among chip brands in Australia, from 7.2% to 5.5%. ## Month by month | Month | Kettle estimated searches | Kettle Share of Search | Kettle rank | Thins estimated searches | Thins Share of Search | Thins rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 15.5% | 3 | 2.4K | 5.6% | 5 | | Nov 2025 | 6.6K | 15.2% | 4 | 1.9K | 4.4% | 5 | | Dec 2025 | 5.4K | 15% | 4 | 1.9K | 5.3% | 5 | | Jan 2026 | 6.6K | 17.8% | 3 | 1.9K | 5.1% | 5 | | Feb 2026 | 5.4K | 14.4% | 3 | 1.9K | 5.1% | 5 | | Mar 2026 | 6.6K | 15.5% | 3 | 2.4K | 5.6% | 5 | | Apr 2026 | 6.6K | 16% | 3 | 2.4K | 5.8% | 5 | | May 2026 | 6.6K | 14.6% | 3 | 2.4K | 5.3% | 5 | | Jun 2026 | 6.6K | 12.9% | 3 | 2.9K | 5.7% | 5 | | Jul 2026 | 6.6K | 13.5% | 3 | 2.9K | 5.9% | 5 | | Aug 2026 | 6.6K | 13.3% | 3 | 3.6K | 7.2% | 5 | | Sep 2026 | 9.9K | 18.9% | 3 | 2.9K | 5.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Kettle’s and Thins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kettle**: Measured on the search term “kettle chips”. - **Thins**: Measured on the search term “thins chips”. - [Kettle profile](/demand/au/brands/kettle-chips) - [Thins profile](/demand/au/brands/thins-chips) - [All chip brands in Australia](/demand/au/categories/au-chip-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kettle or Thins more popular in search? In September 2026, Kettle had more branded searches than Thins among chip brands in Australia. Kettle had about 9,900 branded searches, while Thins had 2,900. Kettle made up 18.9% of all chip brand searches we track, and Thins accounted for 5.5%. ## Cite this page Brandwave. "Kettle vs Thins: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kettle-chips-vs-thins-chips This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kettle-chips-vs-thins-chips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.