--- title: "Kettle vs Red Rock Deli: Which is searched more in Australia?" description: "Is Kettle or Red Rock Deli more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chip brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kettle-chips-vs-red-rock-deli" publisher: "Brandwave" --- # Kettle vs Red Rock Deli: Which is searched more in Australia? Is Kettle or Red Rock Deli more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chip brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kettle and Red Rock Deli - **Competitive set**: Chip brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kettle Share of Search**: 18.9% - **Red Rock Deli Share of Search**: 12.6% ## Is Kettle or Red Rock Deli more popular in search? - In September 2026, Kettle had more branded searches than Red Rock Deli among chip brands in Australia. Kettle had about 9,900 branded searches, while Red Rock Deli had 6,600. Kettle made up 18.9% of all chip brand searches we track, and Red Rock Deli accounted for 12.6%. - The lead changed hands once in the 12 months ending September 2026: Kettle took it in April 2026. - Across the 12 months ending September 2026, Kettle’s share of searches among chip brands in Australia moved from 15.5% to 18.9%, and its estimated monthly branded searches moved from 6.6K to 9.9K. - Across the 12 months ending September 2026, Red Rock Deli’s share of searches among chip brands in Australia moved from 15.5% to 12.6%, and its estimated monthly branded searches held steady at 6.6K. ## Top chip brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kettle appeared in all four answers. Red Rock Deli was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kettle was listed before Red Rock Deli in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Smith's | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Kettle | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Red Rock Deli | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Thins | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Doritos | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about chip brands - Asked ChatGPT "What's the best chip brand in Australia?": 1. Smith's, 2. Kettle, 3. Red Rock Deli, 4. Thins, 5. Doritos - Asked ChatGPT "Which brand of potato chips in Australia tastes best?": 1. Kettle, 2. Red Rock Deli, 3. Smith's - Asked ChatGPT "What are the most popular chip brands in Australia?": 1. Smith's, 2. Red Rock Deli, 3. Kettle, 4. Thins, 5. Doritos - Searched Google, AI Overview "potato chips": 1. Smith's, 2. Thins, 3. Kettle Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia chip brands in September 2026? - In September 2026, Kettle gained share of searches among chip brands in Australia, from 13.3% to 18.9%. - In September 2026, Red Rock Deli lost share of searches among chip brands in Australia, from 13.3% to 12.6%. ## Month by month | Month | Kettle estimated searches | Kettle Share of Search | Kettle rank | Red Rock Deli estimated searches | Red Rock Deli Share of Search | Red Rock Deli rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 15.5% | 3 | 6.6K | 15.5% | 4 | | Nov 2025 | 6.6K | 15.2% | 4 | 8.1K | 18.6% | 3 | | Dec 2025 | 5.4K | 15% | 4 | 6.6K | 18.4% | 3 | | Jan 2026 | 6.6K | 17.8% | 3 | 6.6K | 17.8% | 4 | | Feb 2026 | 5.4K | 14.4% | 3 | 5.4K | 14.4% | 4 | | Mar 2026 | 6.6K | 15.5% | 3 | 6.6K | 15.5% | 4 | | Apr 2026 | 6.6K | 16% | 3 | 5.4K | 13.1% | 4 | | May 2026 | 6.6K | 14.6% | 3 | 6.6K | 14.6% | 4 | | Jun 2026 | 6.6K | 12.9% | 3 | 5.4K | 10.6% | 4 | | Jul 2026 | 6.6K | 13.5% | 3 | 6.6K | 13.5% | 4 | | Aug 2026 | 6.6K | 13.3% | 3 | 6.6K | 13.3% | 4 | | Sep 2026 | 9.9K | 18.9% | 3 | 6.6K | 12.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Kettle’s and Red Rock Deli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kettle**: Measured on the search term “kettle chips”. - **Red Rock Deli**: Measured on the search term “red rock deli”. - [Kettle profile](/demand/au/brands/kettle-chips) - [Red Rock Deli profile](/demand/au/brands/red-rock-deli) - [All chip brands in Australia](/demand/au/categories/au-chip-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kettle or Red Rock Deli more popular in search? In September 2026, Kettle had more branded searches than Red Rock Deli among chip brands in Australia. Kettle had about 9,900 branded searches, while Red Rock Deli had 6,600. Kettle made up 18.9% of all chip brand searches we track, and Red Rock Deli accounted for 12.6%. ## Cite this page Brandwave. "Kettle vs Red Rock Deli: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kettle-chips-vs-red-rock-deli This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kettle-chips-vs-red-rock-deli. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.