--- title: "Ketel One vs Russian Standard: Which is searched more in Australia?" description: "Is Ketel One or Russian Standard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ketel-one-vs-russian-standard" publisher: "Brandwave" --- # Ketel One vs Russian Standard: Which is searched more in Australia? Is Ketel One or Russian Standard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ketel One and Russian Standard - **Competitive set**: Vodka brands - **Market**: Australia - **Month measured**: Sep 2026 - **Ketel One Share of Search**: 1.2% - **Russian Standard Share of Search**: 1.2% ## Is Ketel One or Russian Standard more popular in search? - In September 2026, Ketel One and Russian Standard were level in searches among vodka brands in Australia, with an estimated 720 branded searches each, at 1.2% of the total each. - The lead changed hands 5 times in the 12 months ending September 2026: Russian Standard took it in December 2025, Ketel One took it in January 2026, Russian Standard took it in February 2026, Ketel One took it in April 2026, Russian Standard took it in June 2026. - Across the 12 months ending September 2026, Ketel One’s share of searches among vodka brands in Australia moved from 1.5% to 1.2%, and its estimated monthly branded searches held steady at 720. - Across the 12 months ending September 2026, Russian Standard’s share of searches among vodka brands in Australia moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 590 to 720. ## Top vodka brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ketel One was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Russian Standard was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ketel One was listed before Russian Standard in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Absolut | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Grey Goose | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Belvedere | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Ketel One | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Haku | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Finlandia | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Smirnoff | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Russian Standard | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Skyy | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Cîroc | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stolichnaya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about vodka brands - Asked ChatGPT "Which vodka should I buy in Australia?": 1. Absolut, 2. Haku, 3. Grey Goose - Asked ChatGPT "What are the best vodka brands?": 1. Belvedere, 2. Grey Goose, 3. Ketel One, 4. Absolut, 5. Finlandia, 6. Russian Standard - Asked ChatGPT "What's the best vodka for cocktails?": 1. Absolut, 2. Ketel One, 3. Finlandia, 4. Grey Goose, 5. Smirnoff - Searched Google, AI Overview "best vodka": 1. Belvedere, 2. Grey Goose, 3. Haku, 4. Ketel One, 5. Absolut, 6. Smirnoff Not named in any answer: Skyy, Cîroc and Stolichnaya. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia vodka brands in September 2026? - In September 2026, Russian Standard lost share of searches among vodka brands in Australia, from 1.7% to 1.2%. - In September 2026, Ketel One rose from 9th to 8th among vodka brands in Australia. ## Month by month | Month | Ketel One estimated searches | Ketel One Share of Search | Ketel One rank | Russian Standard estimated searches | Russian Standard Share of Search | Russian Standard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 1.5% | 8 | 590 | 1.3% | 10 | | Nov 2025 | 720 | 1.6% | 8 | 590 | 1.3% | 11 | | Dec 2025 | 720 | 1.1% | 11 | 880 | 1.3% | 10 | | Jan 2026 | 720 | 1.6% | 8 | 480 | 1.1% | 11 | | Feb 2026 | 480 | 1.2% | 10 | 590 | 1.5% | 8 | | Mar 2026 | 480 | 1.1% | 10 | 590 | 1.3% | 8 | | Apr 2026 | 590 | 1.3% | 9 | 480 | 1% | 10 | | May 2026 | 720 | 1.5% | 8 | 720 | 1.5% | 9 | | Jun 2026 | 590 | 1.2% | 9 | 880 | 1.8% | 8 | | Jul 2026 | 590 | 1.2% | 9 | 880 | 1.7% | 8 | | Aug 2026 | 590 | 1.2% | 9 | 880 | 1.7% | 8 | | Sep 2026 | 720 | 1.2% | 8 | 720 | 1.2% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Ketel One’s and Russian Standard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ketel One**: Measured on the search term “ketel one”. - **Russian Standard**: Measured on the search term “russian standard vodka”. - [Ketel One profile](/demand/au/brands/ketel-one) - [Russian Standard profile](/demand/au/brands/russian-standard) - [All vodka brands in Australia](/demand/au/categories/au-vodka-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ketel One or Russian Standard more popular in search? In September 2026, Ketel One and Russian Standard were level in searches among vodka brands in Australia, with an estimated 720 branded searches each, at 1.2% of the total each. ## Cite this page Brandwave. "Ketel One vs Russian Standard: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ketel-one-vs-russian-standard This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ketel-one-vs-russian-standard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.