--- title: "Kérastase vs Pureology: Which is searched more in Australia?" description: "Is Kérastase or Pureology more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kerastase-vs-pureology" publisher: "Brandwave" --- # Kérastase vs Pureology: Which is searched more in Australia? Is Kérastase or Pureology more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kérastase and Pureology - **Competitive set**: Shampoo and haircare brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kérastase Share of Search**: 36.3% - **Pureology Share of Search**: 2.6% ## Is Kérastase or Pureology more popular in search? - In September 2026, Kérastase had more branded searches than Pureology among shampoo and haircare brands in Australia. Kérastase had about 49,500 branded searches, while Pureology had 3,600. Kérastase made up 36.3% of all shampoo and haircare brand searches we track, and Pureology accounted for 2.6%. - Kérastase was ahead of Pureology in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kérastase’s share of searches among shampoo and haircare brands in Australia moved from 43.7% to 36.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Pureology’s share of searches among shampoo and haircare brands in Australia held steady at 2.6%, and its estimated monthly branded searches held steady at 3.6K. ## Top shampoo and haircare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kérastase was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pureology was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kérastase and Pureology were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Olaplex | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Redken | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Kérastase | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Pureology | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Kevin.Murphy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | OGX | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Davroe | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sukin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Herbal Essences | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ELEVEN Australia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and haircare brands - Asked ChatGPT "Which shampoo should I buy in Australia?": 1. OGX, 2. Olaplex - Asked ChatGPT "What are the best shampoo brands in Australia?": 1. Olaplex, 2. Kérastase, 3. Kevin.Murphy, 4. Redken, 5. Davroe - Asked ChatGPT "What's the best shampoo for dry, damaged hair?": 1. Redken, 2. Olaplex - Searched Google, AI Overview "shampoo": named none of the brands we track - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. OGX, 4. Kérastase Not named in any answer: Moroccanoil, Head & Shoulders, Dove, Sukin, Pantene, TRESemmé, Herbal Essences and ELEVEN Australia. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia shampoo and haircare brands in September 2026? - In September 2026, Kérastase lost share of searches among shampoo and haircare brands in Australia, from 40.1% to 36.3%. ## Month by month | Month | Kérastase estimated searches | Kérastase Share of Search | Kérastase rank | Pureology estimated searches | Pureology Share of Search | Pureology rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 43.7% | 1 | 3.6K | 2.6% | 11 | | Nov 2025 | 90.5K | 47.7% | 1 | 4.4K | 2.3% | 9 | | Dec 2025 | 60.5K | 41.9% | 1 | 3.6K | 2.5% | 10 | | Jan 2026 | 60.5K | 42% | 1 | 3.6K | 2.5% | 12 | | Feb 2026 | 49.5K | 41.6% | 1 | 2.9K | 2.4% | 12 | | Mar 2026 | 60.5K | 40.2% | 1 | 3.6K | 2.4% | 12 | | Apr 2026 | 49.5K | 38.1% | 1 | 2.9K | 2.2% | 12 | | May 2026 | 49.5K | 37.1% | 1 | 3.6K | 2.7% | 12 | | Jun 2026 | 49.5K | 37.1% | 1 | 3.6K | 2.7% | 12 | | Jul 2026 | 49.5K | 36.2% | 1 | 3.6K | 2.6% | 12 | | Aug 2026 | 60.5K | 40.1% | 1 | 3.6K | 2.4% | 12 | | Sep 2026 | 49.5K | 36.3% | 1 | 3.6K | 2.6% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Kérastase’s and Pureology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kérastase**: Measured on the search term “kerastase”. - **Pureology**: Measured on the search term “pureology”. - [Kérastase profile](/demand/au/brands/kerastase) - [Pureology profile](/demand/au/brands/pureology) - [All shampoo and haircare brands in Australia](/demand/au/categories/au-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kérastase or Pureology more popular in search? In September 2026, Kérastase had more branded searches than Pureology among shampoo and haircare brands in Australia. Kérastase had about 49,500 branded searches, while Pureology had 3,600. Kérastase made up 36.3% of all shampoo and haircare brand searches we track, and Pureology accounted for 2.6%. ## Cite this page Brandwave. "Kérastase vs Pureology: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kerastase-vs-pureology This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kerastase-vs-pureology. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.