--- title: "Kendamil vs Little Oak: Which is searched more in Australia?" description: "Is Kendamil or Little Oak more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kendamil-vs-little-oak" publisher: "Brandwave" --- # Kendamil vs Little Oak: Which is searched more in Australia? Is Kendamil or Little Oak more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kendamil and Little Oak - **Competitive set**: Baby formula brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kendamil Share of Search**: 2.1% - **Little Oak Share of Search**: 23.4% ## Is Kendamil or Little Oak more popular in search? - In September 2026, Little Oak had more branded searches than Kendamil among baby formula brands in Australia. Little Oak had about 6,600 branded searches, while Kendamil had 590. Little Oak made up 23.4% of all baby formula brand searches we track, and Kendamil accounted for 2.1%. - Little Oak was ahead of Kendamil in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kendamil’s share of searches among baby formula brands in Australia moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 480 to 590. - Across the 12 months ending September 2026, Little Oak’s share of searches among baby formula brands in Australia moved from 18.7% to 23.4%, and its estimated monthly branded searches moved from 5.4K to 6.6K. ## Top baby formula brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Kendamil nor Little Oak showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aptamil | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Karicare | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Bellamy's Organic | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | a2 Platinum | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | S-26 | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Little Oak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NAN | Not ranked | 2 of 3 | 0 of 2 | 2 of 5 | | Bubs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oli6 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kendamil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nature One Dairy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby formula brands - Asked ChatGPT "Which baby formula should I use in Australia?": 1. Aptamil, 2. Karicare, 3. NAN - Asked ChatGPT "What are the best baby formula brands in Australia?": 1. Aptamil, 2. Karicare, 3. Bellamy's Organic, 4. S-26 - Asked ChatGPT "What's the best formula for a baby with a sensitive tummy?": 1. Aptamil, 2. Karicare, 3. NAN - Searched Google, AI Overview "baby formula": 1. Bellamy's Organic - Searched Google, AI Overview "infant formula": 1. Aptamil, 2. a2 Platinum Not named in any answer: Little Oak, Bubs, Oli6, Kendamil and Nature One Dairy. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia baby formula brands in September 2026? - In September 2026, Little Oak lost share of searches among baby formula brands in Australia, from 24.5% to 23.4%. - Estimated monthly branded searches for Kendamil in Australia rose 22.9% over 12 measured months, from 480 to 590 in September 2026. ## Month by month | Month | Kendamil estimated searches | Kendamil Share of Search | Kendamil rank | Little Oak estimated searches | Little Oak Share of Search | Little Oak rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 1.7% | 10 | 5.4K | 18.7% | 2 | | Nov 2025 | 480 | 1.8% | 9 | 4.4K | 16.4% | 2 | | Dec 2025 | 590 | 2.4% | 9 | 4.4K | 18.1% | 2 | | Jan 2026 | 720 | 2.4% | 9 | 5.4K | 18.2% | 2 | | Feb 2026 | 590 | 2.7% | 9 | 4.4K | 20.1% | 2 | | Mar 2026 | 480 | 2% | 10 | 5.4K | 22% | 2 | | Apr 2026 | 480 | 1.9% | 10 | 5.4K | 21.3% | 2 | | May 2026 | 480 | 1.9% | 11 | 5.4K | 21.2% | 2 | | Jun 2026 | 480 | 1.9% | 10 | 6.6K | 25.8% | 2 | | Jul 2026 | 590 | 2.2% | 9 | 6.6K | 25.1% | 2 | | Aug 2026 | 590 | 2.2% | 9 | 6.6K | 24.5% | 2 | | Sep 2026 | 590 | 2.1% | 9 | 6.6K | 23.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Kendamil’s and Little Oak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kendamil**: Measured on the search term “kendamil”. - **Little Oak**: Measured on the search term “little oak formula”. - [Kendamil profile](/demand/au/brands/kendamil) - [Little Oak profile](/demand/au/brands/little-oak) - [All baby formula brands in Australia](/demand/au/categories/au-baby-formula-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kendamil or Little Oak more popular in search? In September 2026, Little Oak had more branded searches than Kendamil among baby formula brands in Australia. Little Oak had about 6,600 branded searches, while Kendamil had 590. Little Oak made up 23.4% of all baby formula brand searches we track, and Kendamil accounted for 2.1%. ## Cite this page Brandwave. "Kendamil vs Little Oak: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kendamil-vs-little-oak This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kendamil-vs-little-oak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.