--- title: "Kellogg's vs Uncle Tobys: Which is searched more in Australia?" description: "Is Kellogg's or Uncle Tobys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cereal brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kelloggs-vs-uncle-tobys" publisher: "Brandwave" --- # Kellogg's vs Uncle Tobys: Which is searched more in Australia? Is Kellogg's or Uncle Tobys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cereal brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kellogg's and Uncle Tobys - **Competitive set**: Cereal brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kellogg's Share of Search**: 3.6% - **Uncle Tobys Share of Search**: 29% ## Is Kellogg's or Uncle Tobys more popular in search? - In September 2026, Uncle Tobys had more branded searches than Kellogg's among cereal brands in Australia. Uncle Tobys had about 15,300 branded searches, while Kellogg's had 1,900. Uncle Tobys made up 29% of all cereal brand searches we track, and Kellogg's accounted for 3.6%. - Uncle Tobys was ahead of Kellogg's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kellogg's’ share of searches among cereal brands in Australia moved from 3.4% to 3.6%, and its estimated monthly branded searches moved from 1.6K to 1.9K. - Across the 12 months ending September 2026, Uncle Tobys’ share of searches among cereal brands in Australia moved from 23.1% to 29%, and its estimated monthly branded searches moved from 11K to 15.3K. ## Top cereal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kellogg's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Uncle Tobys was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kellogg's was listed before Uncle Tobys in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weet-Bix | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kellogg's | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Uncle Tobys | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Carman's | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about cereal brands - Asked ChatGPT "What's the healthiest breakfast cereal brand in Australia?": 1. Uncle Tobys, 2. Weet-Bix, 3. Kellogg's - Asked ChatGPT "Which cereal brand is best for kids?": 1. Weet-Bix, 2. Uncle Tobys - Asked ChatGPT "What's a good high fibre cereal or muesli?": 1. Kellogg's, 2. Carman's - Searched Google, AI Overview "cereal": 1. Weet-Bix, 2. Kellogg's - Searched Google, AI Overview "best cereal": 1. Weet-Bix, 2. Kellogg's Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia cereal brands in September 2026? - In September 2026, Kellogg's gained share of searches among cereal brands in Australia, from 2.8% to 3.6%. - In September 2026, Uncle Tobys lost share of searches among cereal brands in Australia, from 32.9% to 29%. ## Month by month | Month | Kellogg's estimated searches | Kellogg's Share of Search | Kellogg's rank | Uncle Tobys estimated searches | Uncle Tobys Share of Search | Uncle Tobys rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 3.4% | 4 | 11K | 23.1% | 2 | | Nov 2025 | 1.6K | 3.4% | 4 | 10.2K | 21.9% | 2 | | Dec 2025 | 1.3K | 3.4% | 4 | 8.3K | 21.7% | 2 | | Jan 2026 | 1.9K | 3.5% | 4 | 10.2K | 18.5% | 2 | | Feb 2026 | 1.6K | 3.5% | 4 | 9K | 19.7% | 2 | | Mar 2026 | 1.9K | 3.9% | 4 | 12K | 24.5% | 2 | | Apr 2026 | 1.6K | 3.4% | 4 | 10.2K | 21.6% | 2 | | May 2026 | 1.9K | 3.8% | 4 | 12.5K | 25.1% | 2 | | Jun 2026 | 1.6K | 3.3% | 4 | 12.5K | 25.5% | 2 | | Jul 2026 | 1.6K | 3.1% | 4 | 15.3K | 29.2% | 2 | | Aug 2026 | 1.9K | 2.8% | 4 | 22K | 32.9% | 2 | | Sep 2026 | 1.9K | 3.6% | 4 | 15.3K | 29% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Kellogg's’ and Uncle Tobys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kellogg's**: Measured on the search term “kelloggs cereal”. - **Uncle Tobys**: Measured on the search terms “uncle tobys” and “uncle tobys oats”, summed into one figure. - [Kellogg's profile](/demand/au/brands/kelloggs) - [Uncle Tobys profile](/demand/au/brands/uncle-tobys) - [All cereal brands in Australia](/demand/au/categories/au-cereal-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kellogg's or Uncle Tobys more popular in search? In September 2026, Uncle Tobys had more branded searches than Kellogg's among cereal brands in Australia. Uncle Tobys had about 15,300 branded searches, while Kellogg's had 1,900. Uncle Tobys made up 29% of all cereal brand searches we track, and Kellogg's accounted for 3.6%. ## Cite this page Brandwave. "Kellogg's vs Uncle Tobys: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kelloggs-vs-uncle-tobys This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kelloggs-vs-uncle-tobys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.