--- title: "KEEN vs La Sportiva: Which is searched more in Australia?" description: "Is KEEN or La Sportiva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boot brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/keen-footwear-vs-la-sportiva" publisher: "Brandwave" --- # KEEN vs La Sportiva: Which is searched more in Australia? Is KEEN or La Sportiva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boot brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KEEN and La Sportiva - **Competitive set**: Hiking boot brands - **Market**: Australia - **Month measured**: Sep 2026 - **KEEN Share of Search**: 9.3% - **La Sportiva Share of Search**: 2.9% ## Is KEEN or La Sportiva more popular in search? - In September 2026, KEEN had more branded searches than La Sportiva among hiking boot brands in Australia. KEEN had about 1,590 branded searches, while La Sportiva had 490. KEEN made up 9.3% of all hiking boot brand searches we track, and La Sportiva accounted for 2.9%. - KEEN was ahead of La Sportiva in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KEEN’s share of searches among hiking boot brands in Australia moved from 8.9% to 9.3%, and its estimated monthly branded searches moved from 1.3K to 1.6K. - Across the 12 months ending September 2026, La Sportiva’s share of searches among hiking boot brands in Australia moved from 3.2% to 2.9%, and its estimated monthly branded searches moved from 460 to 490. ## Top hiking boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, KEEN and La Sportiva were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. La Sportiva was listed before KEEN in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Merrell | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Salomon | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | LOWA | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | La Sportiva | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | SCARPA | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | KEEN | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Kathmandu | 7th | 0 of 3 | 1 of 1 | 1 of 4 | | HOKA | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Columbia | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Altra | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Oboz | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Meindl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hiking boot brands - Asked ChatGPT "Which hiking boots should I buy in Australia?": 1. Merrell, 2. La Sportiva, 3. SCARPA - Asked ChatGPT "What are the best hiking boot brands?": 1. Salomon, 2. Merrell, 3. LOWA, 4. SCARPA, 5. La Sportiva, 6. KEEN, 7. Columbia - Asked ChatGPT "What are the best waterproof hiking boots?": 1. Salomon, 2. LOWA, 3. Merrell, 4. KEEN, 5. HOKA - Searched Google, AI Overview "walking boots": 1. Merrell, 2. Salomon, 3. Kathmandu Not named in any answer: Altra, Oboz and Meindl. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia hiking boot brands in September 2026? - In September 2026, KEEN gained share of searches among hiking boot brands in Australia, from 8.7% to 9.3%. ## Month by month | Month | KEEN estimated searches | KEEN Share of Search | KEEN rank | La Sportiva estimated searches | La Sportiva Share of Search | La Sportiva rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 8.9% | 4 | 460 | 3.2% | 10 | | Nov 2025 | 1.5K | 8.9% | 5 | 430 | 2.6% | 10 | | Dec 2025 | 1.4K | 10.1% | 4 | 350 | 2.6% | 11 | | Jan 2026 | 1.5K | 9.3% | 4 | 460 | 2.9% | 11 | | Feb 2026 | 1.3K | 9.4% | 4 | 430 | 3.2% | 11 | | Mar 2026 | 1.4K | 7.5% | 5 | 370 | 2% | 11 | | Apr 2026 | 1.6K | 8.2% | 4 | 530 | 2.7% | 11 | | May 2026 | 1.9K | 7.9% | 4 | 560 | 2.3% | 11 | | Jun 2026 | 2.3K | 10.2% | 4 | 560 | 2.5% | 11 | | Jul 2026 | 2K | 8.7% | 4 | 560 | 2.4% | 11 | | Aug 2026 | 2K | 8.7% | 4 | 600 | 2.6% | 10 | | Sep 2026 | 1.6K | 9.3% | 4 | 490 | 2.9% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using KEEN’s and La Sportiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KEEN**: Measured on the search terms “keen hiking boots” and “keen targhee”, summed into one figure. - **La Sportiva**: Measured on the search terms “la sportiva boots” and “la sportiva hiking boots”, summed into one figure. - [KEEN profile](/demand/au/brands/keen-footwear) - [La Sportiva profile](/demand/au/brands/la-sportiva) - [All hiking boot brands in Australia](/demand/au/categories/au-hiking-boot-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KEEN or La Sportiva more popular in search? In September 2026, KEEN had more branded searches than La Sportiva among hiking boot brands in Australia. KEEN had about 1,590 branded searches, while La Sportiva had 490. KEEN made up 9.3% of all hiking boot brand searches we track, and La Sportiva accounted for 2.9%. ## Cite this page Brandwave. "KEEN vs La Sportiva: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/keen-footwear-vs-la-sportiva This page is also available as HTML at https://gobrandwave.com/demand/au/compare/keen-footwear-vs-la-sportiva. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.