--- title: "Kayo Sports vs Prime Video: Which is searched more in Australia?" description: "Is Kayo Sports or Prime Video more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kayo-sports-vs-prime-video" publisher: "Brandwave" --- # Kayo Sports vs Prime Video: Which is searched more in Australia? Is Kayo Sports or Prime Video more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kayo Sports and Prime Video - **Competitive set**: Streaming services - **Market**: Australia - **Month measured**: Sep 2026 - **Kayo Sports Share of Search**: 12.7% - **Prime Video Share of Search**: 17% ## Is Kayo Sports or Prime Video more popular in search? - In September 2026, Prime Video had more branded searches than Kayo Sports among streaming services in Australia. Prime Video had about 478,000 branded searches, while Kayo Sports had 356,000. Prime Video made up 17% of all streaming service searches we track, and Kayo Sports accounted for 12.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Kayo Sports took it in March 2026, Prime Video took it in May 2026. - Across the 12 months ending September 2026, Kayo Sports’ share of searches among streaming services in Australia moved from 15.8% to 12.7%, and its estimated monthly branded searches moved from 466K to 356K. - Across the 12 months ending September 2026, Prime Video’s share of searches among streaming services in Australia moved from 17.1% to 17%, and its estimated monthly branded searches moved from 503K to 478K. ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Prime Video appeared in all five answers. Kayo Sports was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Prime Video was listed before Kayo Sports in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Disney+ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Stan | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Binge | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Paramount+ | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kayo Sports | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | BritBox | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Foxtel | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | hayu | 10th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about streaming services - Asked ChatGPT "Which streaming service should I subscribe to in Australia?": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Kayo Sports - Asked ChatGPT "What are the best streaming services in Australia?": 1. Netflix, 2. Disney+, 3. Prime Video, 4. Stan, 5. Binge, 6. Kayo Sports - Asked ChatGPT "What's the best value streaming service in Australia?": 1. Prime Video, 2. Paramount+, 3. Netflix, 4. Disney+, 5. Binge - Searched Google, AI Overview "streaming services": 1. Netflix, 2. Stan, 3. Prime Video, 4. Disney+, 5. Binge, 6. Paramount+, 7. Kayo Sports, 8. BritBox, 9. hayu - Searched Google, AI Overview "streaming service": 1. Netflix, 2. Stan, 3. Disney+, 4. Prime Video, 5. Binge, 6. Foxtel, 7. BritBox, 8. hayu Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia streaming services in September 2026? - Prime Video’s share of searches among streaming services in Australia has lost ground for 3 months in a row, from 19% to 17% in September 2026. - In September 2026, Kayo Sports rose from 4th to 3rd among streaming services in Australia. ## Month by month | Month | Kayo Sports estimated searches | Kayo Sports Share of Search | Kayo Sports rank | Prime Video estimated searches | Prime Video Share of Search | Prime Video rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 466K | 15.8% | 3 | 503K | 17.1% | 2 | | Nov 2025 | 381K | 13.3% | 3 | 478K | 16.6% | 2 | | Dec 2025 | 381K | 12.2% | 3 | 411K | 13.1% | 2 | | Jan 2026 | 311K | 9.7% | 3 | 503K | 15.8% | 2 | | Feb 2026 | 436K | 15.5% | 3 | 478K | 17% | 2 | | Mar 2026 | 851K | 23% | 2 | 503K | 13.6% | 3 | | Apr 2026 | 533K | 17.6% | 2 | 503K | 16.6% | 3 | | May 2026 | 533K | 16.5% | 3 | 615K | 19.1% | 2 | | Jun 2026 | 436K | 14.2% | 3 | 585K | 19% | 2 | | Jul 2026 | 381K | 13.2% | 3 | 503K | 17.4% | 2 | | Aug 2026 | 356K | 12.2% | 4 | 503K | 17.3% | 2 | | Sep 2026 | 356K | 12.7% | 3 | 478K | 17% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Kayo Sports’ and Prime Video’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kayo Sports**: Measured on the search terms “kayo” and “kayo sports”, summed into one figure. - **Prime Video**: Measured on the search terms “amazon prime video” and “prime video”, summed into one figure. - [Kayo Sports profile](/demand/au/brands/kayo-sports) - [Prime Video profile](/demand/au/brands/prime-video) - [All streaming services in Australia](/demand/au/categories/au-streaming-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kayo Sports or Prime Video more popular in search? In September 2026, Prime Video had more branded searches than Kayo Sports among streaming services in Australia. Prime Video had about 478,000 branded searches, while Kayo Sports had 356,000. Prime Video made up 17% of all streaming service searches we track, and Kayo Sports accounted for 12.7%. ## Cite this page Brandwave. "Kayo Sports vs Prime Video: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kayo-sports-vs-prime-video This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kayo-sports-vs-prime-video. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.