--- title: "Kathmandu vs SCARPA: Which is searched more in Australia?" description: "Is Kathmandu or SCARPA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boot brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kathmandu-vs-scarpa" publisher: "Brandwave" --- # Kathmandu vs SCARPA: Which is searched more in Australia? Is Kathmandu or SCARPA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boot brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kathmandu and SCARPA - **Competitive set**: Hiking boot brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kathmandu Share of Search**: 5.1% - **SCARPA Share of Search**: 14.6% ## Is Kathmandu or SCARPA more popular in search? - In September 2026, SCARPA had more branded searches than Kathmandu among hiking boot brands in Australia. SCARPA had about 2,490 branded searches, while Kathmandu had 880. SCARPA made up 14.6% of all hiking boot brand searches we track, and Kathmandu accounted for 5.1%. - SCARPA was ahead of Kathmandu in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kathmandu’s share of searches among hiking boot brands in Australia moved from 6.1% to 5.1%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending September 2026, SCARPA’s share of searches among hiking boot brands in Australia moved from 15.3% to 14.6%, and its estimated monthly branded searches moved from 2.2K to 2.5K. ## Top hiking boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, SCARPA was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kathmandu was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. SCARPA was listed before Kathmandu in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Merrell | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Salomon | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | LOWA | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | La Sportiva | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | SCARPA | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | KEEN | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Kathmandu | 7th | 0 of 3 | 1 of 1 | 1 of 4 | | HOKA | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Columbia | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Altra | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Oboz | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Meindl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hiking boot brands - Asked ChatGPT "Which hiking boots should I buy in Australia?": 1. Merrell, 2. La Sportiva, 3. SCARPA - Asked ChatGPT "What are the best hiking boot brands?": 1. Salomon, 2. Merrell, 3. LOWA, 4. SCARPA, 5. La Sportiva, 6. KEEN, 7. Columbia - Asked ChatGPT "What are the best waterproof hiking boots?": 1. Salomon, 2. LOWA, 3. Merrell, 4. KEEN, 5. HOKA - Searched Google, AI Overview "walking boots": 1. Merrell, 2. Salomon, 3. Kathmandu Not named in any answer: Altra, Oboz and Meindl. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia hiking boot brands in September 2026? - In September 2026, Kathmandu gained share of searches among hiking boot brands in Australia, from 4.3% to 5.1%. - In September 2026, SCARPA lost share of searches among hiking boot brands in Australia, from 16.3% to 14.6%. ## Month by month | Month | Kathmandu estimated searches | Kathmandu Share of Search | Kathmandu rank | SCARPA estimated searches | SCARPA Share of Search | SCARPA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 6.1% | 8 | 2.2K | 15.3% | 2 | | Nov 2025 | 1.3K | 7.8% | 6 | 2.5K | 15% | 2 | | Dec 2025 | 880 | 6.5% | 7 | 2.1K | 15.4% | 2 | | Jan 2026 | 880 | 5.6% | 8 | 2.4K | 15.1% | 2 | | Feb 2026 | 880 | 6.5% | 7 | 2.1K | 15.4% | 2 | | Mar 2026 | 1K | 5.5% | 7 | 2.4K | 13.1% | 3 | | Apr 2026 | 880 | 4.6% | 8 | 2.6K | 13.6% | 2 | | May 2026 | 1K | 4.2% | 8 | 3.1K | 13% | 2 | | Jun 2026 | 1.3K | 5.7% | 8 | 3.1K | 13.7% | 2 | | Jul 2026 | 1.3K | 5.6% | 8 | 3.6K | 15.6% | 2 | | Aug 2026 | 1K | 4.3% | 8 | 3.8K | 16.3% | 2 | | Sep 2026 | 880 | 5.1% | 8 | 2.5K | 14.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Kathmandu’s and SCARPA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kathmandu**: Measured on the search term “kathmandu hiking boots”. - **SCARPA**: Measured on the search terms “scarpa boots” and “scarpa hiking boots”, summed into one figure. - [Kathmandu profile](/demand/au/brands/kathmandu) - [SCARPA profile](/demand/au/brands/scarpa) - [All hiking boot brands in Australia](/demand/au/categories/au-hiking-boot-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kathmandu or SCARPA more popular in search? In September 2026, SCARPA had more branded searches than Kathmandu among hiking boot brands in Australia. SCARPA had about 2,490 branded searches, while Kathmandu had 880. SCARPA made up 14.6% of all hiking boot brand searches we track, and Kathmandu accounted for 5.1%. ## Cite this page Brandwave. "Kathmandu vs SCARPA: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kathmandu-vs-scarpa This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kathmandu-vs-scarpa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.