--- title: "Kathmandu vs Patagonia: Which is searched more in Australia?" description: "Is Kathmandu or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor jacket brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kathmandu-vs-patagonia" publisher: "Brandwave" --- # Kathmandu vs Patagonia: Which is searched more in Australia? Is Kathmandu or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor jacket brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kathmandu and Patagonia - **Competitive set**: Outdoor jacket brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kathmandu Share of Search**: 50.5% - **Patagonia Share of Search**: 5.7% ## Is Kathmandu or Patagonia more popular in search? - In September 2026, Kathmandu had more branded searches than Patagonia among outdoor jacket brands in Australia. Kathmandu had about 25,800 branded searches, while Patagonia had 2,900. Kathmandu made up 50.5% of all outdoor jacket brand searches we track, and Patagonia accounted for 5.7%. - Kathmandu was ahead of Patagonia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kathmandu’s share of searches among outdoor jacket brands in Australia moved from 53.2% to 50.5%, and its estimated monthly branded searches moved from 21.7K to 25.8K. - Across the 12 months ending September 2026, Patagonia’s share of searches among outdoor jacket brands in Australia moved from 4.7% to 5.7%, and its estimated monthly branded searches moved from 1.9K to 2.9K. ## Top outdoor jacket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Patagonia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kathmandu was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Patagonia was listed before Kathmandu in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Macpac | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kathmandu | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | The North Face | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Rab | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Mont | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Arc'teryx | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Columbia | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Mountain Designs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about outdoor jacket brands - Asked ChatGPT "What's the best rain jacket for hiking in Australia?": 1. Patagonia, 2. Macpac, 3. Mont - Asked ChatGPT "Which outdoor jacket brand should I buy in Australia?": 1. Patagonia, 2. Macpac, 3. Kathmandu, 4. Arc'teryx - Asked ChatGPT "What's the best puffer jacket for travel?": 1. Patagonia, 2. Rab - Searched Google, AI Overview "rain jacket": 1. Patagonia, 2. The North Face, 3. Kathmandu, 4. Columbia - Searched Google, AI Overview "waterproof jacket": 1. Kathmandu, 2. Macpac, 3. The North Face Not named in any answer: Mountain Designs. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia outdoor jacket brands in September 2026? - In September 2026, Kathmandu gained share of searches among outdoor jacket brands in Australia, from 45.8% to 50.5%. - In September 2026, Patagonia lost share of searches among outdoor jacket brands in Australia, from 6.2% to 5.7%. ## Month by month | Month | Kathmandu estimated searches | Kathmandu Share of Search | Kathmandu rank | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.7K | 53.2% | 1 | 1.9K | 4.7% | 5 | | Nov 2025 | 31.5K | 54.4% | 1 | 2.4K | 4.1% | 6 | | Dec 2025 | 25.1K | 54.2% | 1 | 2.4K | 5.2% | 5 | | Jan 2026 | 21K | 52.4% | 1 | 1.9K | 4.7% | 5 | | Feb 2026 | 16.7K | 49.6% | 1 | 1.9K | 5.6% | 5 | | Mar 2026 | 31.5K | 55.5% | 1 | 3.6K | 6.3% | 4 | | Apr 2026 | 47.1K | 57% | 1 | 4.4K | 5.3% | 5 | | May 2026 | 61.6K | 56.1% | 1 | 5.4K | 4.9% | 6 | | Jun 2026 | 72.6K | 51.8% | 1 | 6.6K | 4.7% | 6 | | Jul 2026 | 72.6K | 50.4% | 1 | 5.4K | 3.7% | 6 | | Aug 2026 | 39.7K | 45.8% | 1 | 5.4K | 6.2% | 6 | | Sep 2026 | 25.8K | 50.5% | 1 | 2.9K | 5.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Kathmandu’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kathmandu**: Measured on the search terms “kathmandu jacket” and “kathmandu puffer jacket”, summed into one figure. - **Patagonia**: Measured on the search term “patagonia jacket”. - [Kathmandu profile](/demand/au/brands/kathmandu) - [Patagonia profile](/demand/au/brands/patagonia) - [All outdoor jacket brands in Australia](/demand/au/categories/au-outdoor-jacket-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kathmandu or Patagonia more popular in search? In September 2026, Kathmandu had more branded searches than Patagonia among outdoor jacket brands in Australia. Kathmandu had about 25,800 branded searches, while Patagonia had 2,900. Kathmandu made up 50.5% of all outdoor jacket brand searches we track, and Patagonia accounted for 5.7%. ## Cite this page Brandwave. "Kathmandu vs Patagonia: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kathmandu-vs-patagonia This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kathmandu-vs-patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.