--- title: "Kate Spade vs The Horse: Which is searched more in Australia?" description: "Is Kate Spade or The Horse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handbag brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kate-spade-vs-the-horse" publisher: "Brandwave" --- # Kate Spade vs The Horse: Which is searched more in Australia? Is Kate Spade or The Horse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handbag brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kate Spade and The Horse - **Competitive set**: Handbag brands - **Market**: Australia - **Month measured**: Sep 2026 - **Kate Spade Share of Search**: 2.5% - **The Horse Share of Search**: 1.3% ## Is Kate Spade or The Horse more popular in search? - In September 2026, Kate Spade had more branded searches than The Horse among handbag brands in Australia. Kate Spade had about 12,100 branded searches, while The Horse had 6,600. Kate Spade made up 2.5% of all handbag brand searches we track, and The Horse accounted for 1.3%. - Kate Spade was ahead of The Horse in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kate Spade’s share of searches among handbag brands in Australia moved from 2.2% to 2.5%, and its estimated monthly branded searches moved from 9.9K to 12.1K. - Across the 12 months ending September 2026, The Horse’s share of searches among handbag brands in Australia moved from 1.5% to 1.3%, and its estimated monthly branded searches held steady at 6.6K. ## Top handbag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Horse was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kate Spade did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oroton | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Louis Vuitton | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Status Anxiety | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | The Horse | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Coach | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sans Beast | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Guess | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | St. Agni | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Louenhide | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Prene | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Gucci | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Mimco | 12th | 1 of 3 | 1 of 2 | 2 of 5 | | Longchamp | 13th | 0 of 3 | 1 of 2 | 1 of 5 | | Marc Jacobs | 14th | 0 of 3 | 1 of 2 | 1 of 5 | | Michael Kors | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kate Spade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about handbag brands - Asked ChatGPT "What are the best handbag brands in Australia?": 1. Oroton, 2. Status Anxiety, 3. Sans Beast, 4. Prene, 5. The Horse, 6. Louenhide, 7. St. Agni, 8. Mimco, 9. Coach - Asked ChatGPT "Which designer handbag brand is worth buying?": 1. Louis Vuitton, 2. Coach - Asked ChatGPT "What are good Australian handbag brands?": 1. Oroton, 2. Status Anxiety, 3. The Horse, 4. St. Agni, 5. Louenhide, 6. Sans Beast, 7. Prene - Searched Google, AI Overview "handbags": 1. Guess, 2. Oroton, 3. Mimco - Searched Google, AI Overview "designer handbags": 1. Louis Vuitton, 2. Gucci, 3. Coach, 4. Longchamp, 5. Marc Jacobs Not named in any answer: Michael Kors, Prada and Kate Spade. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia handbag brands in September 2026? - In September 2026, Kate Spade rose from 11th to 10th among handbag brands in Australia. - In September 2026, The Horse fell from 13th to 14th among handbag brands in Australia. ## Month by month | Month | Kate Spade estimated searches | Kate Spade Share of Search | Kate Spade rank | The Horse estimated searches | The Horse Share of Search | The Horse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 2.2% | 11 | 6.6K | 1.5% | 14 | | Nov 2025 | 14.8K | 2.5% | 11 | 9.9K | 1.7% | 14 | | Dec 2025 | 14.8K | 2.2% | 11 | 9.9K | 1.5% | 14 | | Jan 2026 | 9.9K | 2.1% | 11 | 8.1K | 1.7% | 13 | | Feb 2026 | 8.1K | 2.1% | 11 | 5.4K | 1.4% | 14 | | Mar 2026 | 8.1K | 1.9% | 11 | 6.6K | 1.5% | 13 | | Apr 2026 | 9.9K | 2.3% | 11 | 6.6K | 1.5% | 13 | | May 2026 | 9.9K | 2.2% | 11 | 6.6K | 1.4% | 14 | | Jun 2026 | 12.1K | 2.3% | 11 | 8.1K | 1.5% | 13 | | Jul 2026 | 9.9K | 1.9% | 11 | 6.6K | 1.3% | 14 | | Aug 2026 | 12.1K | 2.1% | 11 | 8.1K | 1.4% | 13 | | Sep 2026 | 12.1K | 2.5% | 10 | 6.6K | 1.3% | 14 | ## How each brand is measured Brandwave collects information about searches that people make online using Kate Spade’s and The Horse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kate Spade**: Measured on the search term “kate spade bag”. - **The Horse**: Measured on the search term “the horse bag”. - [Kate Spade profile](/demand/au/brands/kate-spade) - [The Horse profile](/demand/au/brands/the-horse) - [All handbag brands in Australia](/demand/au/categories/au-handbag-brands): The set both shares are measured inside, 17 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kate Spade or The Horse more popular in search? In September 2026, Kate Spade had more branded searches than The Horse among handbag brands in Australia. Kate Spade had about 12,100 branded searches, while The Horse had 6,600. Kate Spade made up 2.5% of all handbag brand searches we track, and The Horse accounted for 1.3%. ## Cite this page Brandwave. "Kate Spade vs The Horse: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kate-spade-vs-the-horse This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kate-spade-vs-the-horse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.