--- title: "KAS vs Sheridan: Which is searched more in Australia?" description: "Is KAS or Sheridan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/kas-australia-vs-sheridan" publisher: "Brandwave" --- # KAS vs Sheridan: Which is searched more in Australia? Is KAS or Sheridan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KAS and Sheridan - **Competitive set**: Bedding brands - **Market**: Australia - **Month measured**: Sep 2026 - **KAS Share of Search**: 0.69% - **Sheridan Share of Search**: 3.5% ## Is KAS or Sheridan more popular in search? - In September 2026, Sheridan had more branded searches than KAS among bedding brands in Australia. Sheridan had about 5,120 branded searches, while KAS had 1,000. Sheridan made up 3.5% of all bedding brand searches we track, and KAS accounted for 0.69%. - Sheridan was ahead of KAS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KAS’s share of searches among bedding brands in Australia moved from 0.71% to 0.69%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending September 2026, Sheridan’s share of searches among bedding brands in Australia moved from 2.9% to 3.5%, and its estimated monthly branded searches moved from 5.3K to 5.1K. ## Top bedding brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sheridan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KAS did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bed Threads | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sheridan | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sheet Society | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Linen House | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Adairs | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Canningvale | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bambury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KAS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bedding brands - Asked ChatGPT "What are the best sheets to buy in Australia?": 1. Linen House, 2. Sheet Society, 3. Bed Threads, 4. Sheridan - Asked ChatGPT "Which bed linen brand is best quality in Australia?": 1. Sheridan, 2. Bed Threads, 3. Sheet Society, 4. Adairs - Asked ChatGPT "What's the best Australian bedding brand?": 1. Sheridan, 2. Bed Threads, 3. Sheet Society, 4. Adairs, 5. Canningvale - Searched Google, AI Overview "bed sheets": 1. Adairs - Searched Google, AI Overview "best sheets": 1. Bed Threads, 2. Linen House, 3. Sheet Society Not named in any answer: Bambury and KAS. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia bedding brands in September 2026? - Estimated monthly branded searches for KAS in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Month by month | Month | KAS estimated searches | KAS Share of Search | KAS rank | Sheridan estimated searches | Sheridan Share of Search | Sheridan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 0.71% | 7 | 5.3K | 2.9% | 5 | | Nov 2025 | 1.3K | 0.51% | 8 | 9.1K | 3.6% | 5 | | Dec 2025 | 1.3K | 0.75% | 8 | 7.6K | 4.4% | 5 | | Jan 2026 | 1K | 0.61% | 8 | 7.5K | 4.5% | 5 | | Feb 2026 | 1K | 0.71% | 7 | 5.1K | 3.7% | 5 | | Mar 2026 | 1.3K | 0.74% | 7 | 6.1K | 3.5% | 5 | | Apr 2026 | 1K | 0.63% | 8 | 5.3K | 3.3% | 5 | | May 2026 | 1K | 0.59% | 8 | 5.1K | 3% | 6 | | Jun 2026 | 1.3K | 0.72% | 7 | 6.3K | 3.5% | 5 | | Jul 2026 | 880 | 0.57% | 8 | 5.1K | 3.3% | 5 | | Aug 2026 | 880 | 0.57% | 8 | 5.3K | 3.4% | 5 | | Sep 2026 | 1K | 0.69% | 8 | 5.1K | 3.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using KAS’s and Sheridan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KAS**: Measured on the search term “kas australia”. - **Sheridan**: Measured on the search terms “sheridan bedding” and “sheridan sheets”, summed into one figure. - [KAS profile](/demand/au/brands/kas-australia) - [Sheridan profile](/demand/au/brands/sheridan) - [All bedding brands in Australia](/demand/au/categories/au-bedding-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KAS or Sheridan more popular in search? In September 2026, Sheridan had more branded searches than KAS among bedding brands in Australia. Sheridan had about 5,120 branded searches, while KAS had 1,000. Sheridan made up 3.5% of all bedding brand searches we track, and KAS accounted for 0.69%. ## Cite this page Brandwave. "KAS vs Sheridan: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/kas-australia-vs-sheridan This page is also available as HTML at https://gobrandwave.com/demand/au/compare/kas-australia-vs-sheridan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.