--- title: "Juicy Fruit vs Trident: Which is searched more in Australia?" description: "Is Juicy Fruit or Trident more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/juicy-fruit-vs-trident-gum" publisher: "Brandwave" --- # Juicy Fruit vs Trident: Which is searched more in Australia? Is Juicy Fruit or Trident more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Juicy Fruit and Trident - **Competitive set**: Chewing gum and mint brands - **Market**: Australia - **Month measured**: Sep 2026 - **Juicy Fruit Share of Search**: 3.2% - **Trident Share of Search**: 1.6% ## Is Juicy Fruit or Trident more popular in search? - In September 2026, Juicy Fruit had more branded searches than Trident among chewing gum and mint brands in Australia. Juicy Fruit had about 1,000 branded searches, while Trident had 480. Juicy Fruit made up 3.2% of all chewing gum and mint brand searches we track, and Trident accounted for 1.6%. - Juicy Fruit was ahead of Trident in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Juicy Fruit’s share of searches among chewing gum and mint brands in Australia moved from 3.7% to 3.2%, and its estimated monthly branded searches held steady at 1K. - Across the 12 months ending September 2026, Trident’s share of searches among chewing gum and mint brands in Australia moved from 1.8% to 1.6%, and its estimated monthly branded searches held steady at 480. ## Top chewing gum and mint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Trident was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Juicy Fruit did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eclipse | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Extra | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Mentos | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Tic Tac | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Trident | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Hubba Bubba | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Juicy Fruit | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Airwaves | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about chewing gum and mint brands - Asked ChatGPT "Which chewing gum should I buy?": 1. Extra - Asked ChatGPT "What are the best chewing gum brands?": 1. Extra, 2. Trident, 3. Mentos, 4. Hubba Bubba - Asked ChatGPT "What are the best mints for fresh breath?": 1. Eclipse, 2. Tic Tac - Searched Google, AI Overview "mints": 1. Eclipse, 2. Extra, 3. Mentos, 4. Tic Tac Not named in any answer: Juicy Fruit and Airwaves. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia chewing gum and mint brands in September 2026? Neither Juicy Fruit nor Trident moved beyond provider rounding among chewing gum and mint brands in Sep 2026. ## Month by month | Month | Juicy Fruit estimated searches | Juicy Fruit Share of Search | Juicy Fruit rank | Trident estimated searches | Trident Share of Search | Trident rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 3.7% | 6 | 480 | 1.8% | 7 | | Nov 2025 | 1K | 3.9% | 6 | 480 | 1.9% | 7 | | Dec 2025 | 880 | 4.5% | 6 | 390 | 2% | 7 | | Jan 2026 | 1K | 4.8% | 6 | 480 | 2.3% | 7 | | Feb 2026 | 1K | 4.5% | 6 | 480 | 2.1% | 7 | | Mar 2026 | 1K | 4.1% | 6 | 390 | 1.6% | 7 | | Apr 2026 | 1K | 4.3% | 6 | 480 | 2.1% | 7 | | May 2026 | 1K | 3.7% | 6 | 480 | 1.8% | 7 | | Jun 2026 | 1K | 4% | 6 | 480 | 1.9% | 7 | | Jul 2026 | 1K | 3.9% | 6 | 480 | 1.9% | 7 | | Aug 2026 | 1K | 3.1% | 6 | 480 | 1.5% | 7 | | Sep 2026 | 1K | 3.2% | 6 | 480 | 1.6% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Juicy Fruit’s and Trident’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Juicy Fruit**: Measured on the search term “juicy fruit”. - **Trident**: Measured on the search term “trident gum”. - [Juicy Fruit profile](/demand/au/brands/juicy-fruit) - [Trident profile](/demand/au/brands/trident-gum) - [All chewing gum and mint brands in Australia](/demand/au/categories/au-chewing-gum-and-mint-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Juicy Fruit or Trident more popular in search? In September 2026, Juicy Fruit had more branded searches than Trident among chewing gum and mint brands in Australia. Juicy Fruit had about 1,000 branded searches, while Trident had 480. Juicy Fruit made up 3.2% of all chewing gum and mint brand searches we track, and Trident accounted for 1.6%. ## Cite this page Brandwave. "Juicy Fruit vs Trident: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/juicy-fruit-vs-trident-gum This page is also available as HTML at https://gobrandwave.com/demand/au/compare/juicy-fruit-vs-trident-gum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.