--- title: "Jockey vs Step One: Which is searched more in Australia?" description: "Is Jockey or Step One more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/jockey-vs-step-one" publisher: "Brandwave" --- # Jockey vs Step One: Which is searched more in Australia? Is Jockey or Step One more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jockey and Step One - **Competitive set**: Underwear brands - **Market**: Australia - **Month measured**: Sep 2026 - **Jockey Share of Search**: 9% - **Step One Share of Search**: 16.5% ## Is Jockey or Step One more popular in search? - In September 2026, Step One had more branded searches than Jockey among underwear brands in Australia. Step One had about 12,100 branded searches, while Jockey had 6,600. Step One made up 16.5% of all underwear brand searches we track, and Jockey accounted for 9%. - Step One was ahead of Jockey in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jockey’s share of searches among underwear brands in Australia moved from 6.7% to 9%, and its estimated monthly branded searches moved from 5.4K to 6.6K. - Across the 12 months ending September 2026, Step One’s share of searches among underwear brands in Australia moved from 18.3% to 16.5%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jockey was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Step One was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Step One was listed before Jockey in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bonds | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Boody | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Step One | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Jockey | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Calvin Klein | 5th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about underwear brands - Asked ChatGPT "What's the best underwear brand in Australia?": 1. Boody, 2. Bonds, 3. Step One - Asked ChatGPT "Which men's underwear brand is the most comfortable?": 1. Step One, 2. Bonds - Asked ChatGPT "Where should I buy good quality everyday underwear?": 1. Boody, 2. Bonds - Searched Google, AI Overview "mens underwear": 1. Bonds, 2. Jockey, 3. Boody, 4. Calvin Klein - Searched Google, AI Overview "underwear": 1. Boody, 2. Jockey Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia underwear brands in September 2026? - In September 2026, Jockey gained share of searches among underwear brands in Australia, from 7.2% to 9%. - Step One’s share of searches among underwear brands in Australia has gained ground for 3 months in a row, from 10.8% to 16.5% in September 2026. ## Month by month | Month | Jockey estimated searches | Jockey Share of Search | Jockey rank | Step One estimated searches | Step One Share of Search | Step One rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 6.7% | 5 | 14.8K | 18.3% | 3 | | Nov 2025 | 6.6K | 5.3% | 5 | 27.1K | 21.9% | 2 | | Dec 2025 | 5.4K | 5.2% | 5 | 18.1K | 17.4% | 3 | | Jan 2026 | 5.4K | 7.5% | 5 | 12.1K | 16.9% | 4 | | Feb 2026 | 5.4K | 7.8% | 5 | 12.1K | 17.4% | 3 | | Mar 2026 | 6.6K | 6.7% | 5 | 12.1K | 12.3% | 4 | | Apr 2026 | 5.4K | 6.9% | 5 | 12.1K | 15.6% | 4 | | May 2026 | 6.6K | 6.2% | 5 | 12.1K | 11.4% | 4 | | Jun 2026 | 6.6K | 5.9% | 5 | 12.1K | 10.8% | 4 | | Jul 2026 | 5.4K | 7.2% | 5 | 12.1K | 16% | 3 | | Aug 2026 | 6.6K | 7.2% | 5 | 14.8K | 16.1% | 3 | | Sep 2026 | 6.6K | 9% | 5 | 12.1K | 16.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Jockey’s and Step One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jockey**: Measured on the search term “jockey underwear”. - **Step One**: Measured on the search term “step one underwear”. - [Jockey profile](/demand/au/brands/jockey) - [Step One profile](/demand/au/brands/step-one) - [All underwear brands in Australia](/demand/au/categories/au-underwear-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jockey or Step One more popular in search? In September 2026, Step One had more branded searches than Jockey among underwear brands in Australia. Step One had about 12,100 branded searches, while Jockey had 6,600. Step One made up 16.5% of all underwear brand searches we track, and Jockey accounted for 9%. ## Cite this page Brandwave. "Jockey vs Step One: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/jockey-vs-step-one This page is also available as HTML at https://gobrandwave.com/demand/au/compare/jockey-vs-step-one. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.