--- title: "Jo Malone vs Maison Balzac: Which is searched more in Australia?" description: "Is Jo Malone or Maison Balzac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/jo-malone-vs-maison-balzac" publisher: "Brandwave" --- # Jo Malone vs Maison Balzac: Which is searched more in Australia? Is Jo Malone or Maison Balzac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jo Malone and Maison Balzac - **Competitive set**: Candle and home fragrance brands - **Market**: Australia - **Month measured**: Sep 2026 - **Jo Malone Share of Search**: 4.3% - **Maison Balzac Share of Search**: 12.1% ## Is Jo Malone or Maison Balzac more popular in search? - In September 2026, Maison Balzac had more branded searches than Jo Malone among candle and home fragrance brands in Australia. Maison Balzac had about 8,100 branded searches, while Jo Malone had 2,900. Maison Balzac made up 12.1% of all candle and home fragrance brand searches we track, and Jo Malone accounted for 4.3%. - Maison Balzac was ahead of Jo Malone in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jo Malone’s share of searches among candle and home fragrance brands in Australia moved from 3.9% to 4.3%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending September 2026, Maison Balzac’s share of searches among candle and home fragrance brands in Australia moved from 16.2% to 12.1%, and its estimated monthly branded searches moved from 12.1K to 8.1K. ## Top candle and home fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Jo Malone nor Maison Balzac showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Glasshouse Fragrances | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Ecoya | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Circa | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Peppermint Grove | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Aesop | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dusk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Diptyque | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maison Balzac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palm Beach Collection | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candle and home fragrance brands - Asked ChatGPT "Which candle brand should I buy in Australia?": 1. Glasshouse Fragrances, 2. Ecoya, 3. Circa, 4. Peppermint Grove, 5. Aesop - Asked ChatGPT "What are the best candle brands in Australia?": 1. Glasshouse Fragrances, 2. Ecoya, 3. Circa, 4. Peppermint Grove - Asked ChatGPT "Which candles make a good gift?": 1. Glasshouse Fragrances, 2. Ecoya, 3. Aesop - Searched Google, AI Overview "candles": named none of the brands we track - Searched Google, AI Overview "scented candles": named none of the brands we track Not named in any answer: Dusk, Diptyque, Maison Balzac, Jo Malone and Palm Beach Collection. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia candle and home fragrance brands in September 2026? - In September 2026, Maison Balzac lost share of searches among candle and home fragrance brands in Australia, from 16.2% to 12.1%. ## Month by month | Month | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | Maison Balzac estimated searches | Maison Balzac Share of Search | Maison Balzac rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 3.9% | 6 | 12.1K | 16.2% | 3 | | Nov 2025 | 4.4K | 2.8% | 7 | 27.1K | 17.3% | 3 | | Dec 2025 | 5.4K | 3.2% | 6 | 27.1K | 16% | 3 | | Jan 2026 | 2.4K | 3.4% | 6 | 12.1K | 17.1% | 4 | | Feb 2026 | 1.9K | 3.6% | 6 | 9.9K | 19% | 3 | | Mar 2026 | 1.9K | 3.1% | 6 | 12.1K | 19.7% | 3 | | Apr 2026 | 1.9K | 3.3% | 6 | 8.1K | 14% | 3 | | May 2026 | 2.9K | 4.2% | 6 | 9.9K | 14.3% | 3 | | Jun 2026 | 2.4K | 3.6% | 6 | 9.9K | 14.7% | 4 | | Jul 2026 | 2.4K | 3.3% | 6 | 8.1K | 11% | 5 | | Aug 2026 | 2.9K | 3.9% | 6 | 12.1K | 16.2% | 3 | | Sep 2026 | 2.9K | 4.3% | 6 | 8.1K | 12.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Jo Malone’s and Maison Balzac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jo Malone**: Measured on the search term “jo malone candle”. - **Maison Balzac**: Measured on the search term “maison balzac”. - [Jo Malone profile](/demand/au/brands/jo-malone) - [Maison Balzac profile](/demand/au/brands/maison-balzac) - [All candle and home fragrance brands in Australia](/demand/au/categories/au-candle-and-home-fragrance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jo Malone or Maison Balzac more popular in search? In September 2026, Maison Balzac had more branded searches than Jo Malone among candle and home fragrance brands in Australia. Maison Balzac had about 8,100 branded searches, while Jo Malone had 2,900. Maison Balzac made up 12.1% of all candle and home fragrance brand searches we track, and Jo Malone accounted for 4.3%. ## Cite this page Brandwave. "Jo Malone vs Maison Balzac: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/jo-malone-vs-maison-balzac This page is also available as HTML at https://gobrandwave.com/demand/au/compare/jo-malone-vs-maison-balzac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.