--- title: "Jetstar vs Rex: Which is searched more in Australia?" description: "Is Jetstar or Rex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Airlines set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/jetstar-vs-rex-airlines" publisher: "Brandwave" --- # Jetstar vs Rex: Which is searched more in Australia? Is Jetstar or Rex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Airlines set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jetstar and Rex - **Competitive set**: Airlines - **Market**: Australia - **Month measured**: Sep 2026 - **Jetstar Share of Search**: 41.5% - **Rex Share of Search**: 1.7% ## Is Jetstar or Rex more popular in search? - In September 2026, Jetstar had more branded searches than Rex among airlines in Australia. Jetstar had about 1.2 million branded searches, while Rex had 49,500. Jetstar made up 41.5% of all airline searches we track, and Rex accounted for 1.7%. - Jetstar was ahead of Rex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jetstar’s share of searches among airlines in Australia held steady at 41.5%, and its estimated monthly branded searches moved from 1.5M to 1.2M. - Across the 12 months ending September 2026, Rex’s share of searches among airlines in Australia moved from 2% to 1.7%, and its estimated monthly branded searches moved from 74K to 49.5K. ## Top airlines in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jetstar was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rex did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Virgin Australia | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Qantas | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Jetstar | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Rex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about airlines - Asked ChatGPT "Which airline should I fly with in Australia?": 1. Qantas, 2. Virgin Australia, 3. Jetstar - Asked ChatGPT "What are the best airlines in Australia?": 1. Qantas, 2. Virgin Australia, 3. Jetstar - Asked ChatGPT "What's the best value airline for domestic flights in Australia?": 1. Virgin Australia, 2. Jetstar, 3. Qantas - Searched Google, AI Overview "flights": named none of the brands we track - Searched Google, AI Overview "cheap flights": 1. Jetstar, 2. Virgin Australia Not named in any answer: Rex. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia airlines in September 2026? - Estimated monthly branded searches for Rex in Australia fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026. - Estimated monthly branded searches for Jetstar in Australia fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026. ## Month by month | Month | Jetstar estimated searches | Jetstar Share of Search | Jetstar rank | Rex estimated searches | Rex Share of Search | Rex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 41.5% | 1 | 74K | 2% | 4 | | Nov 2025 | 1.5M | 41.6% | 1 | 60.5K | 1.7% | 4 | | Dec 2025 | 1.2M | 41.5% | 1 | 49.5K | 1.7% | 4 | | Jan 2026 | 1.5M | 41.6% | 1 | 60.5K | 1.7% | 4 | | Feb 2026 | 1.2M | 36.7% | 1 | 60.5K | 1.8% | 4 | | Mar 2026 | 1.5M | 41.6% | 1 | 60.5K | 1.7% | 4 | | Apr 2026 | 1.2M | 41.5% | 1 | 49.5K | 1.7% | 4 | | May 2026 | 1.5M | 44.3% | 1 | 60.5K | 1.8% | 4 | | Jun 2026 | 1.2M | 39.5% | 1 | 49.5K | 1.6% | 4 | | Jul 2026 | 1.2M | 36.8% | 1 | 49.5K | 1.5% | 4 | | Aug 2026 | 1.5M | 41.8% | 1 | 49.5K | 1.4% | 4 | | Sep 2026 | 1.2M | 41.5% | 1 | 49.5K | 1.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Jetstar’s and Rex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jetstar**: Measured on the search term “jetstar”. - **Rex**: Measured on the search terms “rex airline” and “rex airlines”, summed into one figure. - [Jetstar profile](/demand/au/brands/jetstar) - [Rex profile](/demand/au/brands/rex-airlines) - [All airlines in Australia](/demand/au/categories/au-airlines): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jetstar or Rex more popular in search? In September 2026, Jetstar had more branded searches than Rex among airlines in Australia. Jetstar had about 1.2 million branded searches, while Rex had 49,500. Jetstar made up 41.5% of all airline searches we track, and Rex accounted for 1.7%. ## Cite this page Brandwave. "Jetstar vs Rex: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/jetstar-vs-rex-airlines This page is also available as HTML at https://gobrandwave.com/demand/au/compare/jetstar-vs-rex-airlines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.