--- title: "Jamie Kay vs Wilson & Frenchy: Which is searched more in Australia?" description: "Is Jamie Kay or Wilson & Frenchy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids fashion brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/jamie-kay-vs-wilson-and-frenchy" publisher: "Brandwave" --- # Jamie Kay vs Wilson & Frenchy: Which is searched more in Australia? Is Jamie Kay or Wilson & Frenchy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids fashion brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jamie Kay and Wilson & Frenchy - **Competitive set**: Kids fashion brands - **Market**: Australia - **Month measured**: Sep 2026 - **Jamie Kay Share of Search**: 6.4% - **Wilson & Frenchy Share of Search**: 2.9% ## Is Jamie Kay or Wilson & Frenchy more popular in search? - In September 2026, Jamie Kay had more branded searches than Wilson & Frenchy among kids fashion brands in Australia. Jamie Kay had about 12,100 branded searches, while Wilson & Frenchy had 5,400. Jamie Kay made up 6.4% of all kids fashion brand searches we track, and Wilson & Frenchy accounted for 2.9%. - Jamie Kay was ahead of Wilson & Frenchy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jamie Kay’s share of searches among kids fashion brands in Australia moved from 7.7% to 6.4%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, Wilson & Frenchy’s share of searches among kids fashion brands in Australia moved from 3.5% to 2.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top kids fashion brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jamie Kay was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wilson & Frenchy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wilson & Frenchy was listed before Jamie Kay in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Purebaby | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Cotton On Kids | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Wilson & Frenchy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Jamie Kay | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Goldie + Ace | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Huxbaby | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about kids fashion brands - Asked ChatGPT "Which kids clothing brand should I buy in Australia?": 1. Cotton On Kids, 2. Purebaby - Asked ChatGPT "What are the best baby clothing brands in Australia?": 1. Purebaby, 2. Cotton On Kids, 3. Wilson & Frenchy, 4. Jamie Kay, 5. Goldie + Ace, 6. Huxbaby - Asked ChatGPT "What's the best organic baby clothing brand?": 1. Purebaby, 2. Wilson & Frenchy - Searched Google, AI Overview "baby clothes": 1. Purebaby, 2. Jamie Kay - Searched Google, AI Overview "kids clothes": 1. Goldie + Ace Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia kids fashion brands in September 2026? - In September 2026, Jamie Kay lost share of searches among kids fashion brands in Australia, from 7.7% to 6.4%. - Estimated monthly branded searches for Wilson & Frenchy in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Jamie Kay estimated searches | Jamie Kay Share of Search | Jamie Kay rank | Wilson & Frenchy estimated searches | Wilson & Frenchy Share of Search | Wilson & Frenchy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 7.7% | 3 | 6.6K | 3.5% | 6 | | Nov 2025 | 18.1K | 6.4% | 4 | 8.1K | 2.8% | 5 | | Dec 2025 | 12.1K | 6.4% | 3 | 6.6K | 3.5% | 5 | | Jan 2026 | 14.8K | 10.5% | 3 | 6.6K | 4.7% | 4 | | Feb 2026 | 14.8K | 10.6% | 3 | 5.4K | 3.9% | 6 | | Mar 2026 | 22.2K | 10.7% | 3 | 6.6K | 3.2% | 6 | | Apr 2026 | 18.1K | 9.3% | 3 | 6.6K | 3.4% | 6 | | May 2026 | 22.2K | 12.4% | 3 | 6.6K | 3.7% | 5 | | Jun 2026 | 14.8K | 8.2% | 3 | 9.9K | 5.5% | 5 | | Jul 2026 | 14.8K | 8.5% | 3 | 5.4K | 3.1% | 6 | | Aug 2026 | 14.8K | 7.7% | 3 | 5.4K | 2.8% | 6 | | Sep 2026 | 12.1K | 6.4% | 3 | 5.4K | 2.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Jamie Kay’s and Wilson & Frenchy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jamie Kay**: Measured on the search term “jamie kay”. - **Wilson & Frenchy**: Measured on the search term “wilson and frenchy”. - [Jamie Kay profile](/demand/au/brands/jamie-kay) - [Wilson & Frenchy profile](/demand/au/brands/wilson-and-frenchy) - [All kids fashion brands in Australia](/demand/au/categories/au-kids-fashion-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jamie Kay or Wilson & Frenchy more popular in search? In September 2026, Jamie Kay had more branded searches than Wilson & Frenchy among kids fashion brands in Australia. Jamie Kay had about 12,100 branded searches, while Wilson & Frenchy had 5,400. Jamie Kay made up 6.4% of all kids fashion brand searches we track, and Wilson & Frenchy accounted for 2.9%. ## Cite this page Brandwave. "Jamie Kay vs Wilson & Frenchy: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/jamie-kay-vs-wilson-and-frenchy This page is also available as HTML at https://gobrandwave.com/demand/au/compare/jamie-kay-vs-wilson-and-frenchy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.