---
title: "Jaguar vs McLaren: Which is searched more in Australia?"
description: "Is Jaguar or McLaren more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/jaguar-vs-mclaren"
publisher: "Brandwave"
---

# Jaguar vs McLaren: Which is searched more in Australia?

Is Jaguar or McLaren more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jaguar and McLaren
- **Competitive set**: Car brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **Jaguar Share of Search**: 0.85%
- **McLaren Share of Search**: 0.83%

## Is Jaguar or McLaren more popular in search?

- In September 2026, Jaguar and McLaren were level in searches among car brands in Australia, with an estimated 55.2K versus 54.2K branded searches, at 0.85% and 0.83% of the total.
- The lead changed hands 5 times in the 12 months ending September 2026: Jaguar took it in April 2026, McLaren took it in May 2026, Jaguar took it in June 2026, McLaren took it in July 2026, Jaguar took it in September 2026.
- Across the 12 months ending September 2026, Jaguar’s share of searches among car brands in Australia moved from 0.9% to 0.85%, and its estimated monthly branded searches moved from 63.8K to 55.2K.
- Across the 12 months ending September 2026, McLaren’s share of searches among car brands in Australia moved from 1.2% to 0.83%, and its estimated monthly branded searches moved from 85.5K to 54.2K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Jaguar nor McLaren showed up in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai
- Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia
- Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi
- Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo
- Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki

Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia car brands in September 2026?

- In September 2026, Jaguar rose from 38th to 32nd among car brands in Australia.
- In September 2026, McLaren rose from 35th to 34th among car brands in Australia.

## Month by month

| Month | Jaguar estimated searches | Jaguar Share of Search | Jaguar rank | McLaren estimated searches | McLaren Share of Search | McLaren rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 63.8K | 0.9% | 32 | 85.5K | 1.2% | 24 |
| Nov 2025 | 52.5K | 0.78% | 33 | 74.5K | 1.1% | 27 |
| Dec 2025 | 53.5K | 0.85% | 33 | 62K | 0.98% | 29 |
| Jan 2026 | 56.8K | 0.78% | 33 | 60.7K | 0.83% | 30 |
| Feb 2026 | 49.6K | 0.73% | 37 | 53.3K | 0.79% | 33 |
| Mar 2026 | 54.2K | 0.66% | 38 | 73.7K | 0.9% | 32 |
| Apr 2026 | 52.2K | 0.73% | 37 | 47.6K | 0.67% | 38 |
| May 2026 | 52.9K | 0.72% | 39 | 54.4K | 0.74% | 35 |
| Jun 2026 | 52.7K | 0.78% | 37 | 49.1K | 0.73% | 39 |
| Jul 2026 | 44.7K | 0.68% | 42 | 46.3K | 0.71% | 39 |
| Aug 2026 | 50.9K | 0.73% | 38 | 54.1K | 0.78% | 35 |
| Sep 2026 | 55.2K | 0.85% | 32 | 54.2K | 0.83% | 34 |

## How each brand is measured

Brandwave collects information about searches that people make online using Jaguar’s and McLaren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jaguar**: Measured on the search terms “jaguar”, “jaguar cars”, “jaguar e pace”, “jaguar f pace”, “jaguar f type”, “jaguar i pace”, “jaguar xe” and “jaguar xf”, summed into one figure.
- **McLaren**: Measured on the search terms “mclaren”, “mclaren 570s”, “mclaren 720s”, “mclaren 750s”, “mclaren artura”, “mclaren cars” and “mclaren gt”, summed into one figure.

- [Jaguar profile](/demand/au/brands/jaguar)
- [McLaren profile](/demand/au/brands/mclaren)
- [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Jaguar or McLaren more popular in search?

In September 2026, Jaguar and McLaren were level in searches among car brands in Australia, with an estimated 55.2K versus 54.2K branded searches, at 0.85% and 0.83% of the total.

## Cite this page

Brandwave. "Jaguar vs McLaren: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/jaguar-vs-mclaren

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/jaguar-vs-mclaren. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.