--- title: "Jabra vs Soundcore: Which is searched more in Australia?" description: "Is Jabra or Soundcore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/jabra-vs-soundcore" publisher: "Brandwave" --- # Jabra vs Soundcore: Which is searched more in Australia? Is Jabra or Soundcore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jabra and Soundcore - **Competitive set**: Headphone brands - **Market**: Australia - **Month measured**: Sep 2026 - **Jabra Share of Search**: 1.1% - **Soundcore Share of Search**: 0.71% ## Is Jabra or Soundcore more popular in search? - In September 2026, Jabra had more branded searches than Soundcore among headphone brands in Australia. Jabra had about 4,400 branded searches, while Soundcore had 2,900. Jabra made up 1.1% of all headphone brand searches we track, and Soundcore accounted for 0.71%. - Jabra was ahead of Soundcore in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jabra’s share of searches among headphone brands in Australia moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Soundcore’s share of searches among headphone brands in Australia moved from 0.39% to 0.71%, and its estimated monthly branded searches moved from 1.3K to 2.9K. ## Top headphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Soundcore was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jabra did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bose | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Apple AirPods | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Soundcore | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Sennheiser | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | JBL | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Beats | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Skullcandy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jabra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marshall | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about headphone brands - Asked ChatGPT "What are the best noise cancelling headphones?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Apple AirPods - Asked ChatGPT "Which wireless earbuds should I buy in Australia?": 1. Sony, 2. Apple AirPods, 3. Soundcore - Asked ChatGPT "Which headphones are best for travel?": 1. Sony, 2. Bose, 3. Soundcore, 4. Apple AirPods - Searched Google, AI Overview "noise cancelling headphones": 1. Sony, 2. Bose, 3. Soundcore, 4. JBL, 5. Apple AirPods - Searched Google, AI Overview "best headphones": 1. Sony, 2. Bose, 3. Apple AirPods, 4. Sennheiser Not named in any answer: Beats, Skullcandy, Jabra and Marshall. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia headphone brands in September 2026? - Estimated monthly branded searches for Soundcore in Australia rose 123.1% over 12 measured months, from 1.3K to 2.9K in September 2026. - Estimated monthly branded searches for Jabra in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Jabra estimated searches | Jabra Share of Search | Jabra rank | Soundcore estimated searches | Soundcore Share of Search | Soundcore rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 1.6% | 8 | 1.3K | 0.39% | 10 | | Nov 2025 | 6.6K | 1.3% | 8 | 1.6K | 0.33% | 10 | | Dec 2025 | 5.4K | 1.1% | 8 | 1.6K | 0.34% | 10 | | Jan 2026 | 4.4K | 1.4% | 8 | 1.6K | 0.5% | 10 | | Feb 2026 | 4.4K | 1.6% | 8 | 1.6K | 0.58% | 10 | | Mar 2026 | 4.4K | 1.4% | 8 | 1.9K | 0.59% | 10 | | Apr 2026 | 4.4K | 1.6% | 8 | 1.6K | 0.59% | 10 | | May 2026 | 4.4K | 1.3% | 8 | 2.4K | 0.73% | 10 | | Jun 2026 | 4.4K | 1.3% | 8 | 1.9K | 0.57% | 10 | | Jul 2026 | 4.4K | 1.3% | 8 | 1.9K | 0.57% | 10 | | Aug 2026 | 5.4K | 1.4% | 7 | 2.4K | 0.6% | 10 | | Sep 2026 | 4.4K | 1.1% | 7 | 2.9K | 0.71% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Jabra’s and Soundcore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jabra**: Measured on the search term “jabra earbuds”. - **Soundcore**: Measured on the search term “soundcore earbuds”. - [Jabra profile](/demand/au/brands/jabra) - [Soundcore profile](/demand/au/brands/soundcore) - [All headphone brands in Australia](/demand/au/categories/au-headphone-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jabra or Soundcore more popular in search? In September 2026, Jabra had more branded searches than Soundcore among headphone brands in Australia. Jabra had about 4,400 branded searches, while Soundcore had 2,900. Jabra made up 1.1% of all headphone brand searches we track, and Soundcore accounted for 0.71%. ## Cite this page Brandwave. "Jabra vs Soundcore: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/jabra-vs-soundcore This page is also available as HTML at https://gobrandwave.com/demand/au/compare/jabra-vs-soundcore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.