--- title: "IXL vs Kraft: Which is searched more in Australia?" description: "Is IXL or Kraft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ixl-vs-kraft" publisher: "Brandwave" --- # IXL vs Kraft: Which is searched more in Australia? Is IXL or Kraft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IXL and Kraft - **Competitive set**: Spread brands - **Market**: Australia - **Month measured**: Sep 2026 - **IXL Share of Search**: 0.82% - **Kraft Share of Search**: 1.5% ## Is IXL or Kraft more popular in search? - In September 2026, Kraft had more branded searches than IXL among spread brands in Australia. Kraft had about 1,300 branded searches, while IXL had 720. Kraft made up 1.5% of all spread brand searches we track, and IXL accounted for 0.82%. - Kraft was ahead of IXL in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IXL’s share of searches among spread brands in Australia moved from 0.92% to 0.82%, and its estimated monthly branded searches held steady at 720. - Across the 12 months ending September 2026, Kraft’s share of searches among spread brands in Australia moved from 1.1% to 1.5%, and its estimated monthly branded searches moved from 880 to 1.3K. ## Top spread brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither IXL nor Kraft showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mayver's | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Bega | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Pic's | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Vegemite | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Nutella | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kraft | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | IXL | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about spread brands - Asked ChatGPT "Which peanut butter should I buy in Australia?": 1. Bega, 2. Mayver's, 3. Pic's - Asked ChatGPT "What are the best spreads for toast?": 1. Vegemite - Asked ChatGPT "What's the healthiest peanut butter in Australia?": 1. Mayver's, 2. Bega - Searched Google, AI Overview "peanut butter": 1. Mayver's Not named in any answer: Nutella, Kraft and IXL. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia spread brands in September 2026? - Estimated monthly branded searches for Kraft in Australia rose 47.7% over 12 measured months, from 880 to 1.3K in September 2026. ## Month by month | Month | IXL estimated searches | IXL Share of Search | IXL rank | Kraft estimated searches | Kraft Share of Search | Kraft rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.92% | 7 | 880 | 1.1% | 6 | | Nov 2025 | 590 | 0.76% | 7 | 880 | 1.1% | 6 | | Dec 2025 | 720 | 1.1% | 6 | 720 | 1.1% | 7 | | Jan 2026 | 720 | 1.1% | 7 | 880 | 1.3% | 6 | | Feb 2026 | 720 | 1% | 6 | 720 | 1% | 7 | | Mar 2026 | 720 | 0.82% | 7 | 880 | 1% | 6 | | Apr 2026 | 720 | 1% | 7 | 880 | 1.2% | 6 | | May 2026 | 720 | 0.89% | 7 | 1.9K | 2.3% | 6 | | Jun 2026 | 720 | 0.71% | 7 | 1K | 0.98% | 6 | | Jul 2026 | 590 | 0.72% | 7 | 1K | 1.2% | 6 | | Aug 2026 | 720 | 0.73% | 7 | 1.3K | 1.3% | 6 | | Sep 2026 | 720 | 0.82% | 7 | 1.3K | 1.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using IXL’s and Kraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IXL**: Measured on the search term “ixl jam”. - **Kraft**: Measured on the search term “kraft peanut butter”. - [IXL profile](/demand/au/brands/ixl) - [Kraft profile](/demand/au/brands/kraft) - [All spread brands in Australia](/demand/au/categories/au-spread-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IXL or Kraft more popular in search? In September 2026, Kraft had more branded searches than IXL among spread brands in Australia. Kraft had about 1,300 branded searches, while IXL had 720. Kraft made up 1.5% of all spread brand searches we track, and IXL accounted for 0.82%. ## Cite this page Brandwave. "IXL vs Kraft: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ixl-vs-kraft This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ixl-vs-kraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.