--- title: "iStore vs Stiebel Eltron: Which is searched more in Australia?" description: "Is iStore or Stiebel Eltron more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hot water system brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/istore-vs-stiebel-eltron" publisher: "Brandwave" --- # iStore vs Stiebel Eltron: Which is searched more in Australia? Is iStore or Stiebel Eltron more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hot water system brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iStore and Stiebel Eltron - **Competitive set**: Hot water system brands - **Market**: Australia - **Month measured**: Sep 2026 - **iStore Share of Search**: 12.7% - **Stiebel Eltron Share of Search**: 10.1% ## Is iStore or Stiebel Eltron more popular in search? - In September 2026, iStore had more branded searches than Stiebel Eltron among hot water system brands in Australia. iStore had about 2,400 branded searches, while Stiebel Eltron had 1,900. iStore made up 12.7% of all hot water system brand searches we track, and Stiebel Eltron accounted for 10.1%. - iStore was ahead of Stiebel Eltron in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, iStore’s share of searches among hot water system brands in Australia moved from 12.1% to 12.7%, and its estimated monthly branded searches moved from 2.9K to 2.4K. - Across the 12 months ending September 2026, Stiebel Eltron’s share of searches among hot water system brands in Australia moved from 7.9% to 10.1%, and its estimated monthly branded searches held steady at 1.9K. ## Top hot water system brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, iStore was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stiebel Eltron was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. iStore was listed before Stiebel Eltron in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | iStore | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rheem | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Reclaim Energy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dux | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Rinnai | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Stiebel Eltron | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Aquamax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SandenTherm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thermann | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Apricus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hot water system brands - Asked ChatGPT "What's the best hot water system in Australia?": 1. iStore, 2. Reclaim Energy, 3. Rheem - Asked ChatGPT "Which heat pump hot water system should I buy?": 1. Reclaim Energy, 2. iStore, 3. Rheem - Asked ChatGPT "Is gas or electric hot water better, and which brand?": 1. iStore, 2. Rheem, 3. Rinnai - Searched Google, AI Overview "hot water system": 1. Dux, 2. Rheem, 3. Rinnai - Searched Google, AI Overview "heat pump hot water": 1. iStore, 2. Stiebel Eltron Not named in any answer: Aquamax, SandenTherm, Thermann and Apricus. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia hot water system brands in September 2026? - In September 2026, Aquamax overtook Stiebel Eltron and 4 others to rank 5th among hot water system brands in Australia, with 10.1% of the searches. - In September 2026, Stiebel Eltron gained share of searches among hot water system brands in Australia, from 9.1% to 10.1%. - In September 2026, iStore lost share of searches among hot water system brands in Australia, from 17.2% to 12.7%. ## Month by month | Month | iStore estimated searches | iStore Share of Search | iStore rank | Stiebel Eltron estimated searches | Stiebel Eltron Share of Search | Stiebel Eltron rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 12.1% | 4 | 1.9K | 7.9% | 7 | | Nov 2025 | 2.4K | 10.3% | 5 | 1.9K | 8.2% | 7 | | Dec 2025 | 1.9K | 8.1% | 4 | 1.6K | 6.8% | 7 | | Jan 2026 | 1.9K | 8.8% | 5 | 1.6K | 7.4% | 7 | | Feb 2026 | 2.4K | 11.7% | 4 | 1.6K | 7.8% | 7 | | Mar 2026 | 2.9K | 13.1% | 4 | 1.9K | 8.6% | 7 | | Apr 2026 | 2.9K | 13.6% | 3 | 1.6K | 7.5% | 7 | | May 2026 | 2.4K | 11.3% | 4 | 1.9K | 9% | 6 | | Jun 2026 | 2.9K | 12.9% | 4 | 2.4K | 10.7% | 5 | | Jul 2026 | 2.9K | 14.9% | 3 | 1.9K | 9.8% | 5 | | Aug 2026 | 3.6K | 17.2% | 3 | 1.9K | 9.1% | 5 | | Sep 2026 | 2.4K | 12.7% | 3 | 1.9K | 10.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using iStore’s and Stiebel Eltron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iStore**: Measured on the search term “istore heat pump”. - **Stiebel Eltron**: Measured on the search term “stiebel eltron hot water”. - [iStore profile](/demand/au/brands/istore) - [Stiebel Eltron profile](/demand/au/brands/stiebel-eltron) - [All hot water system brands in Australia](/demand/au/categories/au-hot-water-system-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is iStore or Stiebel Eltron more popular in search? In September 2026, iStore had more branded searches than Stiebel Eltron among hot water system brands in Australia. iStore had about 2,400 branded searches, while Stiebel Eltron had 1,900. iStore made up 12.7% of all hot water system brand searches we track, and Stiebel Eltron accounted for 10.1%. ## Cite this page Brandwave. "iStore vs Stiebel Eltron: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/istore-vs-stiebel-eltron This page is also available as HTML at https://gobrandwave.com/demand/au/compare/istore-vs-stiebel-eltron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.