--- title: "iRobot vs Narwal: Which is searched more in Australia?" description: "Is iRobot or Narwal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/irobot-vs-narwal" publisher: "Brandwave" --- # iRobot vs Narwal: Which is searched more in Australia? Is iRobot or Narwal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iRobot and Narwal - **Competitive set**: Robot vacuum brands - **Market**: Australia - **Month measured**: Sep 2026 - **iRobot Share of Search**: 10.4% - **Narwal Share of Search**: 20.8% ## Is iRobot or Narwal more popular in search? - In September 2026, Narwal had more branded searches than iRobot among robot vacuum brands in Australia. Narwal had about 27,100 branded searches, while iRobot had 13,500. Narwal made up 20.8% of all robot vacuum brand searches we track, and iRobot accounted for 10.4%. - Narwal was ahead of iRobot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, iRobot’s share of searches among robot vacuum brands in Australia moved from 11.2% to 10.4%, and its estimated monthly branded searches moved from 13.2K to 13.5K. - Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in Australia moved from 18.9% to 20.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K. ## Top robot vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, iRobot was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Narwal was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. iRobot and Narwal were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roborock | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ecovacs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dreame | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Xiaomi | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Eufy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Narwal | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | iRobot | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Dyson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about robot vacuum brands - Asked ChatGPT "Which robot vacuum should I buy in Australia?": 1. Roborock, 2. Dreame, 3. Ecovacs - Asked ChatGPT "What are the best robot vacuum brands?": 1. Roborock, 2. Dreame, 3. Eufy, 4. Ecovacs, 5. iRobot - Asked ChatGPT "What is the best robot vacuum and mop?": 1. Roborock, 2. Ecovacs - Searched Google, AI Overview "robot vacuum": 1. Xiaomi, 2. Roborock - Searched Google, AI Overview "robot vacuum and mop": 1. Roborock, 2. Ecovacs, 3. Narwal Not named in any answer: Dyson, Shark and Samsung. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia robot vacuum brands in September 2026? - In September 2026, Dyson overtook Dreame and iRobot to rank 4th among robot vacuum brands in Australia, with 11.4% of the searches. - In September 2026, iRobot gained share of searches among robot vacuum brands in Australia, from 9.4% to 10.4%. - In September 2026, Narwal lost share of searches among robot vacuum brands in Australia, from 23.5% to 20.8%. ## Month by month | Month | iRobot estimated searches | iRobot Share of Search | iRobot rank | Narwal estimated searches | Narwal Share of Search | Narwal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.2K | 11.2% | 4 | 22.2K | 18.9% | 2 | | Nov 2025 | 16.2K | 8.2% | 5 | 27.1K | 13.7% | 3 | | Dec 2025 | 19.8K | 12.7% | 4 | 27.1K | 17.4% | 2 | | Jan 2026 | 10.8K | 9.8% | 5 | 22.2K | 20.1% | 2 | | Feb 2026 | 10.8K | 9.1% | 5 | 22.2K | 18.8% | 3 | | Mar 2026 | 12K | 9.6% | 6 | 22.2K | 17.8% | 2 | | Apr 2026 | 9.8K | 7.7% | 6 | 27.1K | 21.3% | 2 | | May 2026 | 10.8K | 8.8% | 6 | 27.1K | 22.2% | 2 | | Jun 2026 | 10.8K | 7.5% | 5 | 33.1K | 22.9% | 2 | | Jul 2026 | 10.8K | 8.5% | 5 | 22.2K | 17.5% | 2 | | Aug 2026 | 10.8K | 9.4% | 5 | 27.1K | 23.5% | 2 | | Sep 2026 | 13.5K | 10.4% | 5 | 27.1K | 20.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using iRobot’s and Narwal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iRobot**: Measured on the search terms “irobot” and “roomba”, summed into one figure. - **Narwal**: Measured on the search term “narwal”. - [iRobot profile](/demand/au/brands/irobot) - [Narwal profile](/demand/au/brands/narwal) - [All robot vacuum brands in Australia](/demand/au/categories/au-robot-vacuum-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is iRobot or Narwal more popular in search? In September 2026, Narwal had more branded searches than iRobot among robot vacuum brands in Australia. Narwal had about 27,100 branded searches, while iRobot had 13,500. Narwal made up 20.8% of all robot vacuum brand searches we track, and iRobot accounted for 10.4%. ## Cite this page Brandwave. "iRobot vs Narwal: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/irobot-vs-narwal This page is also available as HTML at https://gobrandwave.com/demand/au/compare/irobot-vs-narwal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.