--- title: "Apple iPhone vs Xiaomi: Which is searched more in Australia?" description: "Is Apple iPhone or Xiaomi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/iphone-vs-xiaomi" publisher: "Brandwave" --- # Apple iPhone vs Xiaomi: Which is searched more in Australia? Is Apple iPhone or Xiaomi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple iPhone and Xiaomi - **Competitive set**: Smartphone brands - **Market**: Australia - **Month measured**: Sep 2026 - **Apple iPhone Share of Search**: 63.9% - **Xiaomi Share of Search**: 1.4% ## Is Apple iPhone or Xiaomi more popular in search? - In September 2026, Apple iPhone had more branded searches than Xiaomi among smartphone brands in Australia. Apple iPhone had about 368,000 branded searches, while Xiaomi had 8,100. Apple iPhone made up 63.9% of all smartphone brand searches we track, and Xiaomi accounted for 1.4%. - Apple iPhone was ahead of Xiaomi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple iPhone’s share of searches among smartphone brands in Australia moved from 54.3% to 63.9%, and its estimated monthly branded searches moved from 201K to 368K. - Across the 12 months ending September 2026, Xiaomi’s share of searches among smartphone brands in Australia moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top smartphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple iPhone was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Xiaomi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Apple iPhone was listed before Xiaomi in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung Galaxy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Apple iPhone | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Google Pixel | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Nothing | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Motorola | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OPPO | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Xiaomi | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | HONOR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | vivo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartphone brands - Asked ChatGPT "What's the best smartphone to buy in Australia?": 1. Apple iPhone, 2. Samsung Galaxy, 3. Google Pixel, 4. Nothing - Asked ChatGPT "What are the best phones for the money?": 1. Nothing, 2. Google Pixel, 3. Samsung Galaxy, 4. Motorola, 5. Apple iPhone - Asked ChatGPT "What's the best value Android phone in Australia?": 1. Nothing, 2. Samsung Galaxy, 3. Google Pixel, 4. Motorola - Searched Google, AI Overview "smartphone": 1. Xiaomi, 2. Motorola, 3. OPPO, 4. Apple iPhone, 5. Google Pixel - Searched Google, AI Overview "best phone": 1. Apple iPhone, 2. Samsung Galaxy, 3. OPPO, 4. Google Pixel Not named in any answer: HONOR and vivo. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia smartphone brands in September 2026? - In September 2026, Xiaomi overtook HONOR and Motorola to rank 6th among smartphone brands in Australia, with 1.4% of the searches. - In September 2026, Apple iPhone gained share of searches among smartphone brands in Australia, from 59.7% to 63.9%. ## Month by month | Month | Apple iPhone estimated searches | Apple iPhone Share of Search | Apple iPhone rank | Xiaomi estimated searches | Xiaomi Share of Search | Xiaomi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 54.3% | 1 | 6.6K | 1.8% | 6 | | Nov 2025 | 201K | 52.3% | 1 | 4.4K | 1.1% | 6 | | Dec 2025 | 201K | 53.6% | 1 | 3.6K | 0.96% | 7 | | Jan 2026 | 201K | 56.9% | 1 | 3.6K | 1% | 7 | | Feb 2026 | 201K | 60% | 1 | 2.9K | 0.87% | 7 | | Mar 2026 | 201K | 55.4% | 1 | 3.6K | 0.99% | 7 | | Apr 2026 | 201K | 58% | 1 | 2.9K | 0.84% | 8 | | May 2026 | 246K | 61.1% | 1 | 3.6K | 0.89% | 8 | | Jun 2026 | 246K | 59% | 1 | 3.6K | 0.86% | 8 | | Jul 2026 | 246K | 57.2% | 1 | 3.6K | 0.84% | 8 | | Aug 2026 | 301K | 59.7% | 1 | 4.4K | 0.87% | 8 | | Sep 2026 | 368K | 63.9% | 1 | 8.1K | 1.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple iPhone’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple iPhone**: Measured on the search term “iphone”. - **Xiaomi**: Measured on the search term “xiaomi phone”. - [Apple iPhone profile](/demand/au/brands/iphone) - [Xiaomi profile](/demand/au/brands/xiaomi) - [All smartphone brands in Australia](/demand/au/categories/au-smartphone-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple iPhone or Xiaomi more popular in search? In September 2026, Apple iPhone had more branded searches than Xiaomi among smartphone brands in Australia. Apple iPhone had about 368,000 branded searches, while Xiaomi had 8,100. Apple iPhone made up 63.9% of all smartphone brand searches we track, and Xiaomi accounted for 1.4%. ## Cite this page Brandwave. "Apple iPhone vs Xiaomi: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/iphone-vs-xiaomi This page is also available as HTML at https://gobrandwave.com/demand/au/compare/iphone-vs-xiaomi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.