--- title: "Apple iPad vs Samsung Galaxy Tab: Which is searched more in Australia?" description: "Is Apple iPad or Samsung Galaxy Tab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tablet brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ipad-vs-samsung-galaxy-tab" publisher: "Brandwave" --- # Apple iPad vs Samsung Galaxy Tab: Which is searched more in Australia? Is Apple iPad or Samsung Galaxy Tab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tablet brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple iPad and Samsung Galaxy Tab - **Competitive set**: Tablet brands - **Market**: Australia - **Month measured**: Sep 2026 - **Apple iPad Share of Search**: 67.2% - **Samsung Galaxy Tab Share of Search**: 16.2% ## Is Apple iPad or Samsung Galaxy Tab more popular in search? - In September 2026, Apple iPad had more branded searches than Samsung Galaxy Tab among tablet brands in Australia. Apple iPad had about 201,000 branded searches, while Samsung Galaxy Tab had 48,600. Apple iPad made up 67.2% of all tablet brand searches we track, and Samsung Galaxy Tab accounted for 16.2%. - Apple iPad was ahead of Samsung Galaxy Tab in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands in Australia moved from 70.9% to 67.2%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, Samsung Galaxy Tab’s share of searches among tablet brands in Australia moved from 14% to 16.2%, and its estimated monthly branded searches moved from 39.7K to 48.6K. ## Top tablet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple iPad appeared in all five answers. Samsung Galaxy Tab was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung Galaxy Tab was listed before Apple iPad in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung Galaxy Tab | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Apple iPad | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lenovo Tab | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Microsoft Surface | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Amazon Fire Tablet | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Xiaomi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TCL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tablet brands - Asked ChatGPT "What's the best tablet to buy in Australia?": 1. Apple iPad, 2. Samsung Galaxy Tab - Asked ChatGPT "Which tablet is best for study?": 1. Samsung Galaxy Tab, 2. Apple iPad - Asked ChatGPT "What's the best cheap tablet for kids?": 1. Samsung Galaxy Tab, 2. Lenovo Tab, 3. Amazon Fire Tablet, 4. Apple iPad - Searched Google, AI Overview "tablet": 1. Microsoft Surface, 2. Apple iPad, 3. Lenovo Tab - Searched Google, AI Overview "best tablet": 1. Samsung Galaxy Tab, 2. Apple iPad Not named in any answer: Xiaomi and TCL. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia tablet brands in September 2026? - Samsung Galaxy Tab’s share of searches among tablet brands in Australia has gained ground for 3 months in a row, from 13.8% to 16.2% in September 2026. ## Month by month | Month | Apple iPad estimated searches | Apple iPad Share of Search | Apple iPad rank | Samsung Galaxy Tab estimated searches | Samsung Galaxy Tab Share of Search | Samsung Galaxy Tab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 70.9% | 1 | 39.7K | 14% | 2 | | Nov 2025 | 301K | 71.7% | 1 | 59.4K | 14.2% | 2 | | Dec 2025 | 246K | 71.8% | 1 | 48.6K | 14.2% | 2 | | Jan 2026 | 201K | 70.2% | 1 | 39.7K | 13.9% | 2 | | Feb 2026 | 165K | 69.7% | 1 | 32.5K | 13.7% | 2 | | Mar 2026 | 201K | 72.4% | 1 | 32.5K | 11.7% | 2 | | Apr 2026 | 165K | 70.9% | 1 | 32.5K | 14% | 2 | | May 2026 | 165K | 67.1% | 1 | 38.5K | 15.7% | 2 | | Jun 2026 | 201K | 69.7% | 1 | 39.7K | 13.8% | 2 | | Jul 2026 | 201K | 70.8% | 1 | 39.7K | 14% | 2 | | Aug 2026 | 201K | 67.4% | 1 | 47.1K | 15.8% | 2 | | Sep 2026 | 201K | 67.2% | 1 | 48.6K | 16.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple iPad’s and Samsung Galaxy Tab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple iPad**: Measured on the search term “ipad”. - **Samsung Galaxy Tab**: Measured on the search terms “samsung galaxy tab” and “samsung tablet”, summed into one figure. - [Apple iPad profile](/demand/au/brands/ipad) - [Samsung Galaxy Tab profile](/demand/au/brands/samsung-galaxy-tab) - [All tablet brands in Australia](/demand/au/categories/au-tablet-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple iPad or Samsung Galaxy Tab more popular in search? In September 2026, Apple iPad had more branded searches than Samsung Galaxy Tab among tablet brands in Australia. Apple iPad had about 201,000 branded searches, while Samsung Galaxy Tab had 48,600. Apple iPad made up 67.2% of all tablet brand searches we track, and Samsung Galaxy Tab accounted for 16.2%. ## Cite this page Brandwave. "Apple iPad vs Samsung Galaxy Tab: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ipad-vs-samsung-galaxy-tab This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ipad-vs-samsung-galaxy-tab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.