--- title: "Interactive Brokers vs Selfwealth: Which is searched more in Australia?" description: "Is Interactive Brokers or Selfwealth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Share trading platforms set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/interactive-brokers-vs-selfwealth" publisher: "Brandwave" --- # Interactive Brokers vs Selfwealth: Which is searched more in Australia? Is Interactive Brokers or Selfwealth more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Share trading platforms set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Interactive Brokers and Selfwealth - **Competitive set**: Share trading platforms - **Market**: Australia - **Month measured**: Sep 2026 - **Interactive Brokers Share of Search**: 4.1% - **Selfwealth Share of Search**: 5% ## Is Interactive Brokers or Selfwealth more popular in search? - In September 2026, Selfwealth had more branded searches than Interactive Brokers among share trading platforms in Australia. Selfwealth had about 14,800 branded searches, while Interactive Brokers had 12,100. Selfwealth made up 5% of all share trading platform searches we track, and Interactive Brokers accounted for 4.1%. - Selfwealth was ahead of Interactive Brokers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Interactive Brokers’ share of searches among share trading platforms in Australia moved from 4% to 4.1%, and its estimated monthly branded searches moved from 18.1K to 12.1K. - Across the 12 months ending September 2026, Selfwealth’s share of searches among share trading platforms in Australia moved from 6% to 5%, and its estimated monthly branded searches moved from 27.1K to 14.8K. ## Top share trading platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Interactive Brokers was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Selfwealth did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CMC Invest | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | moomoo | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Interactive Brokers | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | CommSec | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Stake | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Pearler | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Webull | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | nabtrade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Selfwealth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about share trading platforms - Asked ChatGPT "Which share trading platform should I use in Australia?": 1. CMC Invest, 2. Pearler, 3. Stake, 4. Interactive Brokers - Asked ChatGPT "What are the best share trading platforms in Australia?": 1. CMC Invest, 2. moomoo, 3. Interactive Brokers, 4. Stake, 5. CommSec - Asked ChatGPT "What's the best share trading platform in Australia for beginners?": 1. CMC Invest, 2. moomoo, 3. CommSec - Searched Google, AI Overview "best share trading platform australia": 1. CMC Invest, 2. CommSec, 3. Webull, 4. moomoo, 5. Interactive Brokers, 6. Stake, 7. Pearler - Searched Google, AI Overview "share trading platform": 1. CMC Invest, 2. Interactive Brokers, 3. moomoo, 4. Stake, 5. CommSec Not named in any answer: nabtrade and Selfwealth. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia share trading platforms in September 2026? - Estimated monthly branded searches for Selfwealth in Australia fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026. - Estimated monthly branded searches for Interactive Brokers in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026. ## Month by month | Month | Interactive Brokers estimated searches | Interactive Brokers Share of Search | Interactive Brokers rank | Selfwealth estimated searches | Selfwealth Share of Search | Selfwealth rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 4% | 6 | 27.1K | 6% | 4 | | Nov 2025 | 14.8K | 4.5% | 6 | 22.2K | 6.8% | 4 | | Dec 2025 | 12.1K | 4.5% | 6 | 18.1K | 6.8% | 4 | | Jan 2026 | 18.1K | 4.6% | 7 | 27.1K | 6.8% | 4 | | Feb 2026 | 14.8K | 4.5% | 6 | 22.2K | 6.8% | 4 | | Mar 2026 | 14.8K | 4% | 6 | 22.2K | 6% | 5 | | Apr 2026 | 14.8K | 4.8% | 6 | 18.1K | 5.8% | 5 | | May 2026 | 18.1K | 5.6% | 5 | 18.1K | 5.6% | 6 | | Jun 2026 | 18.1K | 5.1% | 5 | 18.1K | 5.1% | 6 | | Jul 2026 | 14.8K | 4.2% | 6 | 18.1K | 5.2% | 5 | | Aug 2026 | 14.8K | 4.1% | 6 | 18.1K | 5% | 5 | | Sep 2026 | 12.1K | 4.1% | 6 | 14.8K | 5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Interactive Brokers’ and Selfwealth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Interactive Brokers**: Measured on the search term “interactive brokers”. - **Selfwealth**: Measured on the search term “selfwealth”. - [Interactive Brokers profile](/demand/au/brands/interactive-brokers) - [Selfwealth profile](/demand/au/brands/selfwealth) - [All share trading platforms in Australia](/demand/au/categories/au-share-trading-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Interactive Brokers or Selfwealth more popular in search? In September 2026, Selfwealth had more branded searches than Interactive Brokers among share trading platforms in Australia. Selfwealth had about 14,800 branded searches, while Interactive Brokers had 12,100. Selfwealth made up 5% of all share trading platform searches we track, and Interactive Brokers accounted for 4.1%. ## Cite this page Brandwave. "Interactive Brokers vs Selfwealth: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/interactive-brokers-vs-selfwealth This page is also available as HTML at https://gobrandwave.com/demand/au/compare/interactive-brokers-vs-selfwealth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.