--- title: "Instarem vs TorFX: Which is searched more in Australia?" description: "Is Instarem or TorFX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/instarem-vs-torfx" publisher: "Brandwave" --- # Instarem vs TorFX: Which is searched more in Australia? Is Instarem or TorFX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Money transfer services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Instarem and TorFX - **Competitive set**: Money transfer services - **Market**: Australia - **Month measured**: Sep 2026 - **Instarem Share of Search**: 0.66% - **TorFX Share of Search**: 0.78% ## Is Instarem or TorFX more popular in search? - In September 2026, TorFX had more branded searches than Instarem among money transfer services in Australia. TorFX had about 1,900 branded searches, while Instarem had 1,600. TorFX made up 0.78% of all money transfer service searches we track, and Instarem accounted for 0.66%. - The lead changed hands 4 times in the 12 months ending September 2026: Instarem took it in December 2025, TorFX took it in June 2026, Instarem took it in August 2026, TorFX took it in September 2026. - Across the 12 months ending September 2026, Instarem’s share of searches among money transfer services in Australia moved from 0.96% to 0.66%, and its estimated monthly branded searches moved from 2.4K to 1.6K. - Across the 12 months ending September 2026, TorFX’s share of searches among money transfer services in Australia moved from 0.96% to 0.78%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top money transfer services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TorFX was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Instarem did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wise | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remitly | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | OFX | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Western Union | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Xe | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | TorFX | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | MoneyGram | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WorldRemit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Instarem | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about money transfer services - Asked ChatGPT "What's the cheapest way to send money overseas from Australia?": 1. Wise, 2. OFX, 3. Remitly, 4. Xe - Asked ChatGPT "Which money transfer service has the best exchange rate in Australia?": 1. Wise, 2. OFX, 3. Remitly, 4. Xe, 5. TorFX, 6. Western Union - Asked ChatGPT "What's the best way to send money to family overseas?": 1. Wise, 2. Remitly, 3. Western Union, 4. OFX - Searched Google, AI Overview "international money transfer": 1. Wise, 2. Western Union - Searched Google, AI Overview "send money overseas": 1. Wise, 2. Western Union Not named in any answer: MoneyGram, WorldRemit and Instarem. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia money transfer services in September 2026? - In September 2026, TorFX rose from 8th to 7th among money transfer services in Australia. - In September 2026, Instarem fell from 7th to 8th among money transfer services in Australia. ## Month by month | Month | Instarem estimated searches | Instarem Share of Search | Instarem rank | TorFX estimated searches | TorFX Share of Search | TorFX rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.96% | 7 | 2.4K | 0.96% | 8 | | Nov 2025 | 1.9K | 0.72% | 8 | 2.4K | 0.91% | 7 | | Dec 2025 | 2.4K | 0.84% | 7 | 1.9K | 0.67% | 8 | | Jan 2026 | 2.4K | 0.82% | 7 | 2.4K | 0.82% | 8 | | Feb 2026 | 1.9K | 0.74% | 7 | 1.9K | 0.74% | 8 | | Mar 2026 | 2.4K | 0.84% | 7 | 2.4K | 0.84% | 8 | | Apr 2026 | 1.9K | 0.73% | 7 | 1.9K | 0.73% | 8 | | May 2026 | 1.9K | 0.74% | 7 | 1.9K | 0.74% | 8 | | Jun 2026 | 1.6K | 0.71% | 8 | 1.9K | 0.85% | 7 | | Jul 2026 | 1.6K | 0.66% | 8 | 1.9K | 0.78% | 7 | | Aug 2026 | 1.9K | 0.73% | 7 | 1.6K | 0.61% | 8 | | Sep 2026 | 1.6K | 0.66% | 8 | 1.9K | 0.78% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Instarem’s and TorFX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Instarem**: Measured on the search term “instarem”. - **TorFX**: Measured on the search term “torfx”. - [Instarem profile](/demand/au/brands/instarem) - [TorFX profile](/demand/au/brands/torfx) - [All money transfer services in Australia](/demand/au/categories/au-money-transfer-services): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Instarem or TorFX more popular in search? In September 2026, TorFX had more branded searches than Instarem among money transfer services in Australia. TorFX had about 1,900 branded searches, while Instarem had 1,600. TorFX made up 0.78% of all money transfer service searches we track, and Instarem accounted for 0.66%. ## Cite this page Brandwave. "Instarem vs TorFX: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/instarem-vs-torfx This page is also available as HTML at https://gobrandwave.com/demand/au/compare/instarem-vs-torfx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.