--- title: "Insta360 vs Sony: Which is searched more in Australia?" description: "Is Insta360 or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camera brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/insta360-vs-sony" publisher: "Brandwave" --- # Insta360 vs Sony: Which is searched more in Australia? Is Insta360 or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camera brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Insta360 and Sony - **Competitive set**: Camera brands - **Market**: Australia - **Month measured**: Sep 2026 - **Insta360 Share of Search**: 29.1% - **Sony Share of Search**: 5.8% ## Is Insta360 or Sony more popular in search? - In September 2026, Insta360 had more branded searches than Sony among camera brands in Australia. Insta360 had about 49,500 branded searches, while Sony had 9,900. Insta360 made up 29.1% of all camera brand searches we track, and Sony accounted for 5.8%. - Insta360 was ahead of Sony in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Insta360’s share of searches among camera brands in Australia moved from 27% to 29.1%, and its estimated monthly branded searches moved from 40.5K to 49.5K. - Across the 12 months ending September 2026, Sony’s share of searches among camera brands in Australia moved from 6.6% to 5.8%, and its estimated monthly branded searches held steady at 9.9K. ## Top camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Insta360 was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sony was listed before Insta360 in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canon | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Sony | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Fujifilm | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nikon | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | DJI | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | GoPro | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Insta360 | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | OM System | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Panasonic Lumix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camera brands - Asked ChatGPT "What's the best camera to buy in Australia?": 1. Canon, 2. Nikon, 3. Fujifilm, 4. Sony - Asked ChatGPT "Which action camera is best?": 1. DJI, 2. GoPro, 3. Insta360 - Asked ChatGPT "What's the best camera for beginners?": 1. Canon, 2. Fujifilm, 3. Sony - Searched Google, AI Overview "cameras": 1. Canon, 2. Sony - Searched Google, AI Overview "best camera": 1. Sony, 2. Canon, 3. Nikon, 4. Fujifilm Not named in any answer: OM System and Panasonic Lumix. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia camera brands in September 2026? - In September 2026, GoPro overtook Insta360 to become the leader among camera brands in Australia, with 35.6% of the searches. - In September 2026, Insta360 lost share of searches among camera brands in Australia, from 35.3% to 29.1%. - In September 2026, Sony lost share of searches among camera brands in Australia, from 7.1% to 5.8%. ## Month by month | Month | Insta360 estimated searches | Insta360 Share of Search | Insta360 rank | Sony estimated searches | Sony Share of Search | Sony rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 27% | 2 | 9.9K | 6.6% | 5 | | Nov 2025 | 60.5K | 31% | 2 | 12.1K | 6.2% | 5 | | Dec 2025 | 60.5K | 31.3% | 2 | 12.1K | 6.3% | 5 | | Jan 2026 | 49.5K | 30.8% | 2 | 9.9K | 6.2% | 5 | | Feb 2026 | 33.1K | 29.1% | 2 | 8.1K | 7.1% | 5 | | Mar 2026 | 40.5K | 32.5% | 2 | 9.9K | 7.9% | 4 | | Apr 2026 | 49.5K | 34.3% | 2 | 9.9K | 6.9% | 5 | | May 2026 | 40.5K | 28.6% | 2 | 9.9K | 7% | 5 | | Jun 2026 | 49.5K | 32.8% | 2 | 9.9K | 6.6% | 5 | | Jul 2026 | 49.5K | 31.7% | 2 | 12.1K | 7.8% | 5 | | Aug 2026 | 60.5K | 35.3% | 1 | 12.1K | 7.1% | 5 | | Sep 2026 | 49.5K | 29.1% | 2 | 9.9K | 5.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Insta360’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Insta360**: Measured on the search term “insta360”. - **Sony**: Measured on the search term “sony camera”. - [Insta360 profile](/demand/au/brands/insta360) - [Sony profile](/demand/au/brands/sony) - [All camera brands in Australia](/demand/au/categories/au-camera-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Insta360 or Sony more popular in search? In September 2026, Insta360 had more branded searches than Sony among camera brands in Australia. Insta360 had about 49,500 branded searches, while Sony had 9,900. Insta360 made up 29.1% of all camera brand searches we track, and Sony accounted for 5.8%. ## Cite this page Brandwave. "Insta360 vs Sony: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/insta360-vs-sony This page is also available as HTML at https://gobrandwave.com/demand/au/compare/insta360-vs-sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.