--- title: "Innisfree vs Sulwhasoo: Which is searched more in Australia?" description: "Is Innisfree or Sulwhasoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/innisfree-vs-sulwhasoo" publisher: "Brandwave" --- # Innisfree vs Sulwhasoo: Which is searched more in Australia? Is Innisfree or Sulwhasoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Innisfree and Sulwhasoo - **Competitive set**: Korean skincare brands - **Market**: Australia - **Month measured**: Sep 2026 - **Innisfree Share of Search**: 5.3% - **Sulwhasoo Share of Search**: 3.6% ## Is Innisfree or Sulwhasoo more popular in search? - In September 2026, Innisfree had more branded searches than Sulwhasoo among Korean skincare brands in Australia. Innisfree had about 8,100 branded searches, while Sulwhasoo had 5,400. Innisfree made up 5.3% of all Korean skincare brand searches we track, and Sulwhasoo accounted for 3.6%. - Innisfree was ahead of Sulwhasoo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Innisfree’s share of searches among Korean skincare brands in Australia moved from 8.2% to 5.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, Sulwhasoo’s share of searches among Korean skincare brands in Australia moved from 5.4% to 3.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top Korean skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Innisfree nor Sulwhasoo showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beauty of Joseon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | COSRX | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | SKIN1004 | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Round Lab | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Anua | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Laneige | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Medicube | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Dr. Jart+ | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Innisfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Torriden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sulwhasoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Some By Mi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Korean skincare brands - Asked ChatGPT "Which Korean skincare brand should I try?": 1. Beauty of Joseon, 2. Anua, 3. COSRX, 4. SKIN1004 - Asked ChatGPT "What are the best Korean skincare brands?": 1. Beauty of Joseon, 2. COSRX, 3. SKIN1004, 4. Round Lab, 5. Anua, 6. Laneige, 7. Medicube, 8. Dr. Jart+ - Asked ChatGPT "What's the best Korean sunscreen?": 1. Beauty of Joseon, 2. Round Lab, 3. SKIN1004 - Searched Google, AI Overview "korean skincare": 1. COSRX, 2. Beauty of Joseon, 3. SKIN1004, 4. Laneige, 5. Medicube, 6. Round Lab - Searched Google, AI Overview "k beauty": 1. COSRX, 2. Beauty of Joseon, 3. SKIN1004, 4. Medicube Not named in any answer: Innisfree, Torriden, Sulwhasoo and Some By Mi. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia Korean skincare brands in September 2026? - In September 2026, Innisfree rose from 6th to 5th among Korean skincare brands in Australia. - Estimated monthly branded searches for Sulwhasoo in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Innisfree estimated searches | Innisfree Share of Search | Innisfree rank | Sulwhasoo estimated searches | Sulwhasoo Share of Search | Sulwhasoo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 8.2% | 4 | 6.6K | 5.4% | 8 | | Nov 2025 | 14.8K | 9.2% | 4 | 6.6K | 4.1% | 8 | | Dec 2025 | 12.1K | 9% | 4 | 5.4K | 4% | 8 | | Jan 2026 | 9.9K | 7.1% | 5 | 5.4K | 3.9% | 8 | | Feb 2026 | 6.6K | 6.1% | 5 | 4.4K | 4.1% | 8 | | Mar 2026 | 8.1K | 6.8% | 6 | 6.6K | 5.6% | 7 | | Apr 2026 | 8.1K | 6.4% | 6 | 6.6K | 5.2% | 7 | | May 2026 | 8.1K | 5.4% | 6 | 5.4K | 3.6% | 7 | | Jun 2026 | 8.1K | 5.6% | 5 | 5.4K | 3.8% | 7 | | Jul 2026 | 8.1K | 4.9% | 5 | 6.6K | 4% | 7 | | Aug 2026 | 8.1K | 4.9% | 6 | 5.4K | 3.3% | 9 | | Sep 2026 | 8.1K | 5.3% | 5 | 5.4K | 3.6% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Innisfree’s and Sulwhasoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Innisfree**: Measured on the search term “innisfree”. - **Sulwhasoo**: Measured on the search term “sulwhasoo”. - [Innisfree profile](/demand/au/brands/innisfree) - [Sulwhasoo profile](/demand/au/brands/sulwhasoo) - [All Korean skincare brands in Australia](/demand/au/categories/au-korean-skincare-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Innisfree or Sulwhasoo more popular in search? In September 2026, Innisfree had more branded searches than Sulwhasoo among Korean skincare brands in Australia. Innisfree had about 8,100 branded searches, while Sulwhasoo had 5,400. Innisfree made up 5.3% of all Korean skincare brand searches we track, and Sulwhasoo accounted for 3.6%. ## Cite this page Brandwave. "Innisfree vs Sulwhasoo: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/innisfree-vs-sulwhasoo This page is also available as HTML at https://gobrandwave.com/demand/au/compare/innisfree-vs-sulwhasoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.